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Xiaohongshu (RedNote): How Chinese Travellers Discover Hotels in Malaysia

Most Malaysian hotel owners think of Xiaohongshu (RedNote / XHS) as "the Chinese Instagram." That's the wrong picture, and it's costing bookings.
Tai Pei Shi
Tai Pei Shi on 08 Jul 2026
DIRECT BOOKING

How to Choose a Hotel Booking Engine in 2026

If you pay 15-20% commission on every OTA booking, a booking engine is one of the few tools that can lower that cost. Among Softinn clients, 56.94% cu...
Tai Pei Shi
Tai Pei Shi on 06 Jul 2026
DIRECT BOOKING

How to Promote Your Hotel on Xiao Hong Shu (RED / REDnote): A Practical Guide for Malaysian Hoteliers

Picture this. A young woman in Shanghai is planning her first trip to Malaysia. She doesn't open Google. She doesn't go straight to Booking.com. She o...
JeeShen
JeeShen on 30 Jun 2026
DIRECT BOOKING

How to Get the Right Traffic on Your Hotel Facebook Page

Facebook has over 3 billion users, and a growing share of them are travellers planning their next trip. Most hotels in Southeast Asia are already on i...
Tai Pei Shi
Tai Pei Shi on 29 Jun 2026
DIRECT BOOKING

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