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How to Promote Your Hotel on Xiao Hong Shu (RED / REDnote): A Practical Guide for Malaysian Hoteliers

Picture this. A young woman in Shanghai is planning her first trip to Malaysia. She doesn't open Google. She doesn't go straight to Booking.com. She opens an app called Xiao Hong Shu and types "马来西亚酒店...
JeeShen
JeeShen on 30 Jun 2026
DIRECT BOOKING

How Does a Hotel Guest Get an E‑Invoice for Their Stay?

You've booked and checked into a hotel. Now, you need an e-invoice for tax filing (or claims submission). How do you get the e-invoice for your stay? ...
JeeShen
JeeShen on 06 Apr 2026
E-INVOICE

How Small Hotels Can Use AI to Write SEO Content That Attracts the Right Guests

Many small hotels dream of ranking for keywords like “hotel Melaka.” But realistically, highly competitive keywords are already dominated by OTAs and ...
JeeShen
JeeShen on 05 Mar 2026
HOTEL MARKETING

What Is OTA Re-Selling? A Hidden Distribution Layer Many Hotels (and Hotel Guests) Don’t See

If you’ve ever had a guest say, “I booked on Platform B.” But your PMS shows: Source: Platform A. You’ve likely experienced OTA re-selling. This is on...
JeeShen
JeeShen on 02 Mar 2026
HOTEL CHANNEL MANAGER

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