--- title: Softinn Blog | JeeShen description: JeeShen is the CEO of Softinn, a SaaS company helping hotels run smoother and smarter. He’s not a professional blogger—just a tech and hospitality enthusiast who loves sharing thoughts, insights, and a few stories from the frontlines of the industry. image: https://page.mysoftinn.com/hubfs/softinn-metronic-theme/softinn-website-header.png --- [![Softinn](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg)](https://www.mysoftinn.com) - Products - [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) - [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) - [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) - [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) - [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) - [AI New](https://www.mysoftinn.com/ai) - Segments - [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) - [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) - [Resort & Villa](https://www.mysoftinn.com/resort-management-system) - [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) - [Campsite](https://www.mysoftinn.com/campsite-management-system) - [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) - Roles - [Admin & Owner](https://www.mysoftinn.com/hotel-owner) - [Manager](https://www.mysoftinn.com/hotel-manager) - [Front Desk](https://www.mysoftinn.com/hotel-front-desk-receptionist) - [Housekeeping](https://www.mysoftinn.com/hotel-housekeeper) - [Maintenance](https://www.mysoftinn.com/hotel-maintenance-technician) - [Finance](https://www.mysoftinn.com/hotel-finance-accountant) - [Marketing and Sales](https://www.mysoftinn.com/hotel-marketing-sales) - Resources - [Knowledge Base](https://blog.mysoftinn.com) - [E-books](https://page.mysoftinn.com/guide-and-resources?hsLang=en-my) - [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) - [Blog & Articles](https://page.mysoftinn.com/en) - [Product Updates](https://blog.mysoftinn.com/category/product-updates/) - [Partner & Integration](https://www.mysoftinn.com/integrations) - Company - [About Softinn](https://www.mysoftinn.com/about-us) - [Contact Us](https://www.mysoftinn.com/contact-us) - [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) - [Pricing](https://www.mysoftinn.com/pricing) [Free Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) [Login](https://www.mysoftinn.com/login) # Blog Home - [Home](https://www.mysoftinn.com/) - [Blog](https://page.mysoftinn.com/en/all) ### Latest Articles, News & Updates Search ![](https://page.mysoftinn.com/hubfs/blog%20-%20API%2cAI2.png) ## [API, AI, Integration: Should Your Hotel Build or Buy?](https://page.mysoftinn.com/en/api-ai-integration-should-your-hotel-build-or-buy) More hotels are exploring what's possible with APIs and AI. Custom guest messaging, automated reporting, a small tool that connects two systems that were never meant to talk to each other — the curios... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 29 Sep 2026 AI #### [Low-Cost Hotel Tech for Budget Hotels in 2026](https://page.mysoftinn.com/en/low-cost-hotel-tech-for-budget-hotels-in-2026) Running a budget hotel usually means one or two people doing the job of five: front desk, housekeeping schedule, OTA updates, and rate changes, often ... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 11 Jul 2026 HOTEL OPERATING SYSTEM #### [How to Promote Your Hotel on Xiao Hong Shu (RED / REDnote): A Practical Guide for Malaysian Hoteliers](https://page.mysoftinn.com/en/how-to-promote-your-hotel-on-xiao-hong-shu-red-/-rednote-a-practical-guide-for-malaysian-hoteliers) Picture this. A young woman in Shanghai is planning her first trip to Malaysia. She doesn't open Google. She doesn't go straight to Booking.com. She o... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 30 Jun 2026 DIRECT BOOKING #### [How Does a Hotel Guest Get an E‑Invoice for Their Stay?](https://page.mysoftinn.com/en/how-does-a-hotel-guest-get-an-e-invoice-for-their-stay) You've booked and checked into a hotel. Now, you need an e-invoice for tax filing (or claims submission). How do you get the e-invoice for your stay? ... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 06 Apr 2026 E-INVOICE ### Blog Posts [![](https://page.mysoftinn.com/hubfs/how-to-create-seo-blog-using-AI-for-hotel.png)](https://page.mysoftinn.com/en/how-small-hotels-can-use-ai-to-write-seo-content-that-attracts-the-right-guests) #### [How Small Hotels Can Use AI to Write SEO Content That Attracts the Right Guests](https://page.mysoftinn.com/en/how-small-hotels-can-use-ai-to-write-seo-content-that-attracts-the-right-guests) Many small hotels dream of ranking for keywords like “hotel Melaka.” But realistically, highly competitive keywords are already dominated by OTAs and big brands. Instead of fighting that battle, there... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 05 Mar 2026 [Read More](https://page.mysoftinn.com/en/how-small-hotels-can-use-ai-to-write-seo-content-that-attracts-the-right-guests) [![](https://page.mysoftinn.com/hubfs/IMG_7077.jpg)](https://page.mysoftinn.com/en/what-is-ota-re-selling-a-hidden-distribution-layer-many-hotels-and-hotel-guests-dont-see) #### [What Is OTA Re-Selling? A Hidden Distribution Layer Many Hotels (and Hotel Guests) Don’t See](https://page.mysoftinn.com/en/what-is-ota-re-selling-a-hidden-distribution-layer-many-hotels-and-hotel-guests-dont-see) If you’ve ever had a guest say, “I booked on Platform B.” But your PMS shows: Source: Platform A. You’ve likely experienced OTA re-selling. This is one of the least understood (and least visible) part... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 02 Mar 2026 [Read More](https://page.mysoftinn.com/en/what-is-ota-re-selling-a-hidden-distribution-layer-many-hotels-and-hotel-guests-dont-see) [![Adaptis Payment Terminal Integration](https://page.mysoftinn.com/hubfs/IMG_6865.jpg)](https://page.mysoftinn.com/en/beyond-the-keypad-why-mid-scale-hotels-are-moving-toward-integrated-payments) #### [Beyond the Keypad: Why Mid-Scale Hotels are Moving Toward Integrated Payments](https://page.mysoftinn.com/en/beyond-the-keypad-why-mid-scale-hotels-are-moving-toward-integrated-payments) For a hotel or resort with over 100 rooms, the front desk is a high-pressure environment. During peak checkout hours, your team isn't just welcoming guests; they are performing a high-stakes balancing... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 05 Feb 2026 [Read More](https://page.mysoftinn.com/en/beyond-the-keypad-why-mid-scale-hotels-are-moving-toward-integrated-payments) ### Other Topics [HOTEL MARKETING](https://page.mysoftinn.com/en/all?topic=hotel-marketing) [HOTEL PMS](https://page.mysoftinn.com/en/all?topic=hotel-pms) [HOTEL MANAGEMENT](https://page.mysoftinn.com/en/all?topic=hotel-management) [DIRECT BOOKING](https://page.mysoftinn.com/en/all?topic=direct-booking) [DIRECT BOOKING PATH](https://page.mysoftinn.com/en/all?topic=direct-booking-path) [HOTEL CHANNEL MANAGER](https://page.mysoftinn.com/en/all?topic=hotel-channel-manager) [HOTEL AUTOMATION](https://page.mysoftinn.com/en/all?topic=hotel-automation) [HOTEL KIOSK](https://page.mysoftinn.com/en/all?topic=hotel-kiosk) [DIRECT BOOKING PATH CONVERT](https://page.mysoftinn.com/en/all?topic=direct-booking-path-convert) [HOTEL WEBSITE](https://page.mysoftinn.com/en/all?topic=hotel-website) [DIRECT BOOKING PATH TRAFFIC](https://page.mysoftinn.com/en/all?topic=direct-booking-path-traffic) [VACATION RENTAL MANAGEMENT](https://page.mysoftinn.com/en/all?topic=vacation-rental-management) [DIRECT BOOKING PATH OFFER](https://page.mysoftinn.com/en/all?topic=direct-booking-path-offer) [RESORT MANAGEMENT](https://page.mysoftinn.com/en/all?topic=resort-management) [AIRBNB MANAGEMENT](https://page.mysoftinn.com/en/all?topic=airbnb-management) [COVID-19](https://page.mysoftinn.com/en/all?topic=covid-19) [E-INVOICE](https://page.mysoftinn.com/en/all?topic=e-invoice) [HOTEL PAYMENT GATEWAY](https://page.mysoftinn.com/en/all?topic=hotel-payment-gateway) [HOTEL OPERATING SYSTEM](https://page.mysoftinn.com/en/all?topic=hotel-operating-system) [GOOGLE HOTEL FREE BOOKING LINK](https://page.mysoftinn.com/en/all?topic=google-hotel-free-booking-link) [HOTEL DOOR LOCK](https://page.mysoftinn.com/en/all?topic=hotel-door-lock) [MARKETING AND SALES DEPARTMENT](https://page.mysoftinn.com/en/all?topic=marketing-and-sales-department) [HOTEL BUSINESS INTELLIGENCE](https://page.mysoftinn.com/en/all?topic=hotel-business-intelligence) [HOTEL FRONTDESK](https://page.mysoftinn.com/en/all?topic=hotel-frontdesk) [PAYMENT](https://page.mysoftinn.com/en/all?topic=payment) [AI](https://page.mysoftinn.com/en/all?topic=ai) [EDUCATE](https://page.mysoftinn.com/en/all?topic=educate) [HUMAN RESOURCES](https://page.mysoftinn.com/en/all?topic=human-resources) [MINIMUM WAGES](https://page.mysoftinn.com/en/all?topic=minimum-wages) [MYKAD READER](https://page.mysoftinn.com/en/all?topic=mykad-reader) [POS PAYMENT TERMINAL](https://page.mysoftinn.com/en/all?topic=pos-payment-terminal) [OPERATION](https://page.mysoftinn.com/en/all?topic=operation) # Get Your Free Trial Now! [Start Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) No credit card required #### Products [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) [AI](https://www.mysoftinn.com/ai) [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) [Softinn API](https://api.mysoftinn.com/swagger/ui/index) [Pricing & Plans](https://www.mysoftinn.com/pricing) #### Segments [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) [Resort & Villa](https://www.mysoftinn.com/resort-management-system) [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) [Campsite](https://www.mysoftinn.com/campsite-management-system) [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) [Customer Success Stories](https://www.mysoftinn.com/hotel-clients) #### Resources [Knowledge Base](https://blog.mysoftinn.com) [Blog & Articles](https://page.mysoftinn.com/en) [Product Updates](https://blog.mysoftinn.com/category/product-updates/) [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) [Partner & Integration](https://www.mysoftinn.com/integrations) #### Company [About Softinn](https://www.mysoftinn.com/about-us) [Contact Us](https://www.mysoftinn.com/contact-us) [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) [Press Kit](https://page.mysoftinn.com/hubfs/Softinn%20Press%20Kit%202025.pdf?hsLang=en-my) [Terms of Service](https://page.mysoftinn.com/terms-of-service?hsLang=en-my)|[Privacy Policy](https://page.mysoftinn.com/privacy-policy?hsLang=en-my) Softinn builds the next-generation hotel management system for hotels in Southeast Asia. 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