--- title: Loyalty Programs Ideas for Boutique Hotels description: Loyalty programs are not for 5 star hotels only! Boutique hotels should also have loyalty programs for their guests. image: https://page.mysoftinn.com/hubfs/resort-1.png --- [![Softinn](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg)](https://www.mysoftinn.com) - Products - [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) - [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) - [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) - [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) - [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) - [AI New](https://www.mysoftinn.com/ai) - Segments - [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) - [Multi-Property Hotels](https://www.mysoftinn.com/hotel-chain-management-system) - [Resort & Villa](https://www.mysoftinn.com/resort-management-system) - [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) - [Campsite](https://www.mysoftinn.com/campsite-management-system) - [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) - Roles - [Admin & Owner](https://www.mysoftinn.com/hotel-owner) - [Manager](https://www.mysoftinn.com/hotel-manager) - [Front Desk](https://www.mysoftinn.com/hotel-front-desk-receptionist) - [Housekeeping](https://www.mysoftinn.com/hotel-housekeeper) - [Maintenance](https://www.mysoftinn.com/hotel-maintenance-technician) - [Finance](https://www.mysoftinn.com/hotel-finance-accountant) - [Marketing and Sales](https://www.mysoftinn.com/hotel-marketing-sales) - Resources - [Knowledge Base](https://blog.mysoftinn.com) - [E-books](https://page.mysoftinn.com/guide-and-resources?hsLang=en-my) - [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) - [Blog & Articles](https://page.mysoftinn.com/en) - [Product Updates](https://blog.mysoftinn.com/category/product-updates/) - [Partner & Integration](https://www.mysoftinn.com/integrations) - Company - [About Softinn](https://www.mysoftinn.com/about-us) - [Contact Us](https://www.mysoftinn.com/contact-us) - [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) - [Pricing](https://www.mysoftinn.com/pricing) [Free Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) [Login](https://www.mysoftinn.com/login) Hotel Marketing # Loyalty Programs Ideas for Boutique Hotels Softinn Author Last updated 19 Aug 2021 ![Loyalty Programs Ideas for Boutique Hotels](https://page.mysoftinn.com/hubfs/resort-1.png) In this competitive age where every hotel is competing to fill up their hotel rooms, the loyalty and reward programs can be the difference between having an average occupancy and having a fully booked hotel. The majority of travelers and tourists use hotel loyalty and reward programs to determine the hotel they are going to book.   So, the question is, if the majority of travelers are utilizing these programs why wouldn’t your hotel offer a loyalty and reward program to these travelers? Below we will list some of the loyalty program ideas for boutique hotels.   ## **Give Travelers Discount for Booking Direct** Every hotel wants to get a direct booking either through its website or through its social media pages. If for example, you pay a 20% commission to OTAs you can offer some percentage discount to your guest when they book directly from your website or your social media pages.   This can be a 10% discount. You can also offer free breakfast, free airport pickup, free massage, and spa sessions. This loyalty program will increase the number of direct bookings you get and in return, this can increase your revenue while increasing the number of loyal guests for your boutique hotel.   ## **Reward Loyal Guests with Incentives** Offering incentives to your loyal guest shows that they are highly appreciated for being your loyal customers. After a loyal guest has stayed in your hotel and left, you can email the customer and offer an incentive that will encourage the guest to visit your hotel again. This incentive can be offering the price of two nights for three nights stay or a free room upgrade.   There are a lot of incentive offers that you can provide to your customers; you just have to be creative. When you are not sure of what incentive to offer your loyal guest, you can even give them a choice for them to choose from.   ## **Offer Loyalty and Reward Programs to Event and Travel Planners** Most hotels have conference rooms, meeting rooms, and also event space for wedding and party celebrations. You can offer some loyalty programs to event and travel planners because this group of people has a lot of money at their disposal. You have to understand that the loyalty and reward programs you offer you regular customers are not the same you offer the event and travel planners.   Giving a conference room discount may not motivate event planners because it does not benefit them but rather their clients. So, you can offer maybe a free night stay for them to give out to their guests as the additional value of their service. By doing this, not only you help the planners to provide extra value for their clients, but you will also get a staying customer that you will have a chance to impress on!    ## **Create a Boutique Hotel Experience for Millennial Travelers** The travelers born between 1981 and 1999 (Millennial travelers) are not usually budget-conscious when they are traveling. But rather they are more conscious of the value they get. Therefore, targeting this group of people with a loyalty program is important. This group of travelers also like traveling in groups and offering a loyalty program will attract more room bookings from these millennial travelers.   In conclusion, some boutique hotels dismiss the idea of loyalty and reward programs. This is not a good decision. Every boutique hotel should embrace all the benefits that the loyalty and reward program has to offer. [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fpage.mysoftinn.com%2Fen%2Fboutique-hotel-loyalty-programs-ideas%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fpage.mysoftinn.com%2Fen%2Fboutique-hotel-loyalty-programs-ideas%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fpage.mysoftinn.com%2Fen%2Fboutique-hotel-loyalty-programs-ideas%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fpage.mysoftinn.com%2Fen%2Fboutique-hotel-loyalty-programs-ideas%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on pinterest](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/pinterest-color.png?width=24&name=pinterest-color.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fpage.mysoftinn.com%2Fen%2Fboutique-hotel-loyalty-programs-ideas%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fpage.mysoftinn.com%2Fen%2Fboutique-hotel-loyalty-programs-ideas%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fpage.mysoftinn.com%2Fen%2Fboutique-hotel-loyalty-programs-ideas%3Futm_medium%3Dsocial%26utm_source%3Demail) ##### Tags [Hotel Marketing](https://page.mysoftinn.com/en/tag/hotel-marketing) ![Softinn Author](https://page.mysoftinn.com/hs-fs/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png?width=80&height=80&name=Mascot-100-01-Face-Greet-Swivel-Right.png) ##### Softinn Author Meet Softinn mascot, the friendly face behind our stories! Always curious and a little mischievous, they love sharing tips, insights, and a sprinkle of fun with every post. When not helping our readers, you’ll find them exploring new ideas, dreaming up adventures, and making sure our brand stays lively and approachable. #### Stay in the Loop! Get the latest hotel management insights, tips, and industry updates delivered to your inbox monthly. No spam, just valuable content. - Monthly expert insights - Industry trends & best practices - Exclusive tips & resources [Subscribe Now](https://page.mysoftinn.com/softinn-blog-subscription?hsLang=en-my) We respect your privacy. Unsubscribe anytime. #### Comments ##### Recent Posts [![Is Your Short-Term Rental Ready for Malaysia’s New STRA Guidelines?](https://page.mysoftinn.com/hubfs/Blog%20Banner%202026%20-%20STRA.png)](https://page.mysoftinn.com/en/is-your-short-term-rental-ready-for-malaysias-new-stra-guidelines?hsLang=en-my) ###### [Is Your Short-Term Rental Ready for Malaysia’s New STRA Guidelines?](https://page.mysoftinn.com/en/is-your-short-term-rental-ready-for-malaysias-new-stra-guidelines?hsLang=en-my) [![Best Hotel Systems for Front Desk Teams in 2026](https://page.mysoftinn.com/hubfs/blog%20-%20best%20hote%20system-1.png)](https://page.mysoftinn.com/en/best-hotel-systems-for-front-desk-teams-in-2026?hsLang=en-my) ###### [Best Hotel Systems for Front Desk Teams in 2026](https://page.mysoftinn.com/en/best-hotel-systems-for-front-desk-teams-in-2026?hsLang=en-my) [![Who Really Owns Your Agoda Account? 7 Things to Lock Down Before Hiring a Revenue Manager](https://page.mysoftinn.com/hubfs/Securing%20Your%20Agoda%20Account-blog2.png)](https://page.mysoftinn.com/en/who-really-owns-your-agoda-account-7-things-to-lock-down-before-hiring-a-revenue-manager?hsLang=en-my) ###### [Who Really Owns Your Agoda Account? 7 Things to Lock Down Before Hiring a Revenue Manager](https://page.mysoftinn.com/en/who-really-owns-your-agoda-account-7-things-to-lock-down-before-hiring-a-revenue-manager?hsLang=en-my) [![Hotel Wi-Fi PMS Integration: Give Every Guest Their Own Password, Automatically](https://page.mysoftinn.com/hubfs/blog-1.png)](https://page.mysoftinn.com/en/hotel-wi-fi-pms-integration-give-every-guest-their-own-password-automatically?hsLang=en-my) ###### [Hotel Wi-Fi PMS Integration: Give Every Guest Their Own Password, Automatically](https://page.mysoftinn.com/en/hotel-wi-fi-pms-integration-give-every-guest-their-own-password-automatically?hsLang=en-my) [![AI Won't Run Your Hotel. But It Can Help You Run It Better.](https://page.mysoftinn.com/hubfs/ai_hotel_blog_header_with_title2.png)](https://page.mysoftinn.com/en/ai-wont-run-your-hotel.-but-it-can-help-you-run-it-better?hsLang=en-my) ###### [AI Won't Run Your Hotel. But It Can Help You Run It Better.](https://page.mysoftinn.com/en/ai-wont-run-your-hotel.-but-it-can-help-you-run-it-better?hsLang=en-my) # Get Your Free Trial Now! [Start Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) No credit card required #### Products [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) [AI](https://www.mysoftinn.com/ai) [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) [Softinn API](https://api.mysoftinn.com/swagger/ui/index) [Pricing & Plans](https://www.mysoftinn.com/pricing) #### Segments [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) [Resort & Villa](https://www.mysoftinn.com/resort-management-system) [Multi-Property Hotels](https://www.mysoftinn.com/hotel-chain-management-system) [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) [Campsite](https://www.mysoftinn.com/campsite-management-system) [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) [Customer Success Stories](https://www.mysoftinn.com/hotel-clients) #### Resources [Knowledge Base](https://blog.mysoftinn.com) [Blog & Articles](https://page.mysoftinn.com/en) [Product Updates](https://blog.mysoftinn.com/category/product-updates/) [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) [Partner & Integration](https://www.mysoftinn.com/integrations) #### Company [About Softinn](https://www.mysoftinn.com/about-us) [Contact Us](https://www.mysoftinn.com/contact-us) [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) [Press Kit](https://page.mysoftinn.com/hubfs/Softinn%20Press%20Kit%202025.pdf?hsLang=en-my) [Terms of Service](https://page.mysoftinn.com/terms-of-service?hsLang=en-my)|[Privacy Policy](https://page.mysoftinn.com/privacy-policy?hsLang=en-my) A good day for everyone in the hotel. [![Facebook Logo](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/social-media/facebook-footer.png)](https://www.facebook.com/mySoftinn) [![LinkedIn Logo](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/social-media/linkedin-footer.png)](https://www.linkedin.com/company/softinn) [![X Logo](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/social-media/twitter-footer.png)](https://x.com/mysoftinn) [![YouTube Logo](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/social-media/youtube-2.svg)](https://www.youtube.com/c/Softinn) [![Instagram Logo](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/social-media/instagram-logo.svg)](https://www.instagram.com/mysoftinn/) --- © 2013-2026 Softinn Solutions Sdn. Bhd. 201201044886 (1029363-M). TIN: C-23412633070. SST No: M10-2208-32100003. All rights reserved. Made with ♥ in Malacca, Malaysia. ![Softinn Logo](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Softinn Author", "url" : "https://page.mysoftinn.com/en/author/softinn" }, "dateModified" : "2021-08-19T03:05:07.104Z", "datePublished" : "2019-11-13T05:37:23.000Z", "headline" : "Loyalty Programs Ideas for Boutique Hotels", "image" : [ "https://page.mysoftinn.com/hubfs/resort-1.png" ], "mainEntityOfPage" : { "@id" : "https://page.mysoftinn.com/en/boutique-hotel-loyalty-programs-ideas", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://page.mysoftinn.com/hubfs/230813-softinn-block-green.png" }, "name" : "Softinn Solutions Sdn. Bhd." } } ```