What does a hotel require to thrive in a competitive market? I would recommend at least two requirements: build your online presence that streamlines the reservation process and provide excellent customer service so that visitors who return to your area will choose your hotel again. Automating daily operations is an important factor in achieving customer satisfaction because it allows for consistent and high-quality service.
Every operation in a hotel must be tracked as it contains a complex system that encompasses the activities of many departments. Therefore, Hoteliers can use PMS to handle administrative tasks, thereby increasing hotel occupancy, and revenue as well as enhancing customer service.
A PMS can be referred to as software used by hotel chains or small hotels and any other type of property to manage front-office duties such as reservations, guest check-in/check-out, room assignment, rate management, and invoicing. It enables hotel staff to access, update, and track all relevant information pertaining to day-to-day operations across all departments and even across multiple property locations.
Read also: What is Hotel PMS and What Are the Most Important Features?
Due to the Covid-19 pandemic, technologies and contactless services are playing a crucial role in keeping our society functional. With the help of PMS, guests can perform pre-arrival web check-in using their mobile devices. Besides, guests also can do a self-check-in and out through a kiosk in the hotel lobby, or a smart tablet, according to their preference. Therefore, when it comes to connecting with guests, hoteliers are no longer restricted to the front desk. It is also the most important aspect of keeping a safe distance between hotel guests and personnel.
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I believe that cloud Hotel PMS solutions will continue to evolve over the next few years. In fact, a hotel will need APIs integration with third-party tech applications and solutions to operate and meet the basic demands and wishes of today's digitally-savvy tourists, enhanced mobility, putting low costs, efficiencies, improved productivity, and data security aside.
With the open API platform, PMS providers can offer customizable systems, which also help hoteliers enhance guest retention through mobile and contactless guest experiences, mobile locks, issue resolution apps, guest messaging, virtual concierge, IoT devices, and other crucial tools in the hospitality marketplace. Therefore, a mobile-first PMS, open travel APIs and vendor collaboration will pave the way for a more innovative hotel PMS future.
In this technology era, adopting a PMS is a reliable approach to remaining on top of the game and managing where and how you operate your property efficiently. In fact, your PMS should do more than just manage your property. It should keep your property ahead of industry trends, increase revenue, and exceed guest expectations.