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5 Marketing Mistakes Made by Hoteliers

How you market and promote your business will determine how successful your business are. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them. 

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Best Hotel Booking Engine: How Hotels Can Take Advantage of It

The importance of hotel booking engines can’t be denied nowadays. People are becoming more comfortable with online booking, hence the demand for online hotel room reservation is also increasing. The power of booking engines should not be neglected as it gives a lot of benefits most importantly reducing the number of paid commissions to OTAs. Hotels without online booking engine system are reducing in numbers and quickly become obsolete. 

 

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The 5 Important Things Needed For Your Hotel Website

Most of the hotels nowadays have their own website to attract potential guests and allow visitors to make bookings. Before the guests make a booking, they will search for more general information about the hotel, so it is important that the hotel website provides useful information to the guests. Besides that, it is important to showcase your hotel in a professional manner as a hotel website will reflect on the image of the hotel, and it is important to give potential guests a good impression that encourages them to book with you. Read here to learn more about the importance of hotel websites.  

A good hotel website will consist of attributes and features that make it better than the rest. The following is five important things needed for your hotel website:

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Hotel Website: The Top 5 "NO" That Might Turn Your Guests Away

Hotel websites play an important role in representing your brand and also help to increase your ROI by collecting direct bookings. A good hotel website design is the key to turn your target audience from window shopping to a real paid customer that booked a stay at your hotel. If your website is not exciting for them, they will immediately click on the exit button on their browser and go to search for the next hotel.

Let’s discuss what is the Top 5 “NO” to avoid on your hotel website design that might turn your guests away. 

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5 Reasons Why Your Hotel Online Booking System Is Failing You

It is very common nowadays that a hotel has an online booking system installed in their hotel website or social media. The hotels able to get a direct booking from the hotel website or social media by omitting pay the commissions to OTAs. However, not every online booking system is suitable for your hotel. For example, currently you found an online booking system is at the lowest cost, but the feature it offers is that it is not suitable for you. It is a waste for you that you are unable to fully utilize the features of the online booking system.

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6 Reasons To Choose Softinn Booking Engine

Most of the hotels received their bookings from OTAs, but a smart hotelier chose a direct booking strategy which can help to attract potential customers to book through hotel websites and build strong customer relationships. With a good hotel website, you will need to have a smart booking engine installed on your website, which may lead your guest to check out immediately while browsing through your website without going to OTA to book it there, and also help to reduce your paid commission to OTAs and lastly drive in direct booking sales.

Here are the Top 6 Reasons why you should choose Softinn Booking Engine:-

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How to Measure and Analyze the Performance of Content Marketing

To have successful and effective content marketing is not an easy process. So it is important for you to analyze and measure the results of your content marketing campaign so that you can do the necessary adjustments on the next project for a better result. 

So, how to determine the success of your content? Here are some guidelines that will help you to better understand in measuring and analyzing your performance by looking at these 3 different elements.

 

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Content Marketing Strategy For Hotel

Content Marketing is not just about creating content and distributing it. It needs an effective content marketing plan and strategy for you to think about. Who you want to target, how much you are willing to spend, what’s your goal, what you wanted to achieve and so on.

Here are the 6 elements that you should take into consideration to have a successful content marketing for your hotel.

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Hotel Booking Engine: Expectations vs. Reality

In this generation, the competition in the hotel industry has made software providers roll out booking engines even when they are not yet ready. Some software providers don’t care about their clients after they have started using their booking engine. Because of this, it is very important to do your research before you decide to invest in any booking engine. Herein, we discuss the expectation vs. reality of hotel booking engines. 

Read also: Hotel Booking Software

 

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What To Look For When Deciding On A Booking Engine For Your Hotel

These days a lot of software providers are developing booking engines. And because of this, many booking engines now saturate the market. Sometimes it becomes difficult for hoteliers to decide which booking engine is good for them. Some booking engine providers in their effort to add many features to their booking engine now complicate the software. This complicated software now makes the booking process looks troublesome. Below we are going to discuss some features to look out for when deciding on a booking engine for your hotel.

Read also: Booking Engine For Hotels

 

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