hotel-marketing

Latest Articles, News & Updates

Why Your Hotel Website Isn’t Getting Many Direct Bookings

Most hotels believe guests choose OTA platforms because of pricing. But in reality, booking experience plays a huge role too. Today’s travelers are used to fast, smooth, and trustworthy booking journe...
Hafizah
Hafizah on 20 May 2026
HOTEL MANAGEMENT

How to Get More Direct Bookings Through TikTok

TikTok is no longer just a platform for dance trends and viral challenges. Today, travellers are using TikTok to discover destinations, search for hot...
Hafizah
Hafizah on 19 May 2026
HOTEL MANAGEMENT

How Small Hotels Can Use AI to Write SEO Content That Attracts the Right Guests

Many small hotels dream of ranking for keywords like “hotel Melaka.” But realistically, highly competitive keywords are already dominated by OTAs and ...
JeeShen
JeeShen on 05 Mar 2026
HOTEL MARKETING

A Practical Guide to Small Hotels in Measuring Online Marketing Campaign. [Google Analytics Required]

I am a tech founder and the CEO of Softinn. I notice that my clients (mostly small hotels) are missing out a lot simply because they don't know how to...
JeeShen
JeeShen on 31 Jan 2026
HOTEL MARKETING

Blog Posts

Hotel Pricing Strategy 2025

Hotel Pricing Strategy 2025

In the hotel industry, pricing is a critical component that can significantly impact revenue and occupancy rates. Understanding the basics of hotel pricing involves knowing the different types of pric...
Farisya
Farisya on 11 Dec 2024
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