--- title: Softinn Blog | Hotel Marketing description: Hotel Marketing | Softinn writes about the latest hotel technologies and practices. image: https://page.mysoftinn.com/hubfs/softinn-metronic-theme/softinn-website-header.png --- [![Softinn](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg)](https://www.mysoftinn.com) - Products - [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) - [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) - [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) - [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) - [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) - [AI New](https://www.mysoftinn.com/ai) - Segments - [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) - [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) - [Resort & Villa](https://www.mysoftinn.com/resort-management-system) - [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) - [Campsite](https://www.mysoftinn.com/campsite-management-system) - [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) - Roles - [Admin & Owner](https://www.mysoftinn.com/hotel-owner) - [Manager](https://www.mysoftinn.com/hotel-manager) - [Front Desk](https://www.mysoftinn.com/hotel-front-desk-receptionist) - [Housekeeping](https://www.mysoftinn.com/hotel-housekeeper) - [Maintenance](https://www.mysoftinn.com/hotel-maintenance-technician) - [Finance](https://www.mysoftinn.com/hotel-finance-accountant) - [Marketing and Sales](https://www.mysoftinn.com/hotel-marketing-sales) - Resources - [Knowledge Base](https://blog.mysoftinn.com) - [E-books](https://page.mysoftinn.com/guide-and-resources?hsLang=en-my) - [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) - [Blog & Articles](https://page.mysoftinn.com/en) - [Product Updates](https://blog.mysoftinn.com/category/product-updates/) - [Partner & Integration](https://www.mysoftinn.com/integrations) - Company - [About Softinn](https://www.mysoftinn.com/about-us) - [Contact Us](https://www.mysoftinn.com/contact-us) - [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) - [Pricing](https://www.mysoftinn.com/pricing) [Free Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) [Login](https://www.mysoftinn.com/login) # hotel-marketing - [Home](https://www.mysoftinn.com/) - [Blog](https://page.mysoftinn.com/en/all) - hotel-marketing ### Latest Articles, News & Updates Search ## [What a Good Hotel Booking Page Should Look Like](https://page.mysoftinn.com/en/what-a-good-hotel-booking-page-should-look-like) A good hotel booking page is more than just a form to fill in dates and click "book." It needs to look trustworthy, feel easy to navigate, and match your hotel's branding — so guests feel confident bo... ![Hafizah](https://app.hubspot.com/settings/avatar/6d54a18ee4b2e54d4361cd5364583585) Hafizah on 20 May 2026 HOTEL MANAGEMENT #### [How to Get More Direct Bookings Through TikTok](https://page.mysoftinn.com/en/how-to-get-more-direct-bookings-through-tiktok) TikTok is no longer just a platform for dance trends and viral challenges. Today, travellers are using TikTok to discover destinations, search for hot... ![Hafizah](https://app.hubspot.com/settings/avatar/6d54a18ee4b2e54d4361cd5364583585) Hafizah on 19 May 2026 HOTEL MANAGEMENT #### [How Small Hotels Can Use AI to Write SEO Content That Attracts the Right Guests](https://page.mysoftinn.com/en/how-small-hotels-can-use-ai-to-write-seo-content-that-attracts-the-right-guests) Many small hotels dream of ranking for keywords like “hotel Melaka.” But realistically, highly competitive keywords are already dominated by OTAs and ... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 05 Mar 2026 HOTEL MARKETING #### [A Practical Guide to Small Hotels in Measuring Online Marketing Campaign. \[Google Analytics Required\]](https://page.mysoftinn.com/en/a-practical-guide-to-small-hotels-in-measuring-online-marketing-campaign.-google-analytics-required) I am a tech founder and the CEO of Softinn. I notice that my clients (mostly small hotels) are missing out a lot simply because they don't know how to... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 31 Jan 2026 HOTEL MARKETING ### Blog Posts [![](https://page.mysoftinn.com/hubfs/2223%20Hubspot%20Blog%20Header%20%28with%20guideline%29%20%289%29-Feb-25-2025-06-18-48-4850-AM.png)](https://page.mysoftinn.com/en/how-to-create-a-hotel-listing-on-expedia) #### [How to Create a Hotel Listing on Expedia](https://page.mysoftinn.com/en/how-to-create-a-hotel-listing-on-expedia) Expedia is one of the world’s largest online travel agencies (OTAs), providing hotels with a powerful platform to reach millions of travellers globally. If you're looking to boost your hotel’s visibil... ![Farisya](https://page.mysoftinn.com/hubfs/download.png) Farisya on 25 Feb 2025 [Read More](https://page.mysoftinn.com/en/how-to-create-a-hotel-listing-on-expedia) [![How to create a hotel listing on Traveloka](https://page.mysoftinn.com/hubfs/How%20to%20create%20a%20hotel%20listing%20on%20traveloka-1.png)](https://page.mysoftinn.com/en/how-to-create-a-hotel-listing-on-traveloka) #### [How to Create a Hotel Listing on Traveloka](https://page.mysoftinn.com/en/how-to-create-a-hotel-listing-on-traveloka) Listing your hotel on Traveloka can significantly boost your online presence and drive more bookings. As one of the leading travel platforms in Southeast Asia, Traveloka attracts millions of users who... ![Farisya](https://page.mysoftinn.com/hubfs/download.png) Farisya on 28 Jan 2025 [Read More](https://page.mysoftinn.com/en/how-to-create-a-hotel-listing-on-traveloka) [![Hotel Pricing Strategy 2025](https://page.mysoftinn.com/hubfs/2223%20Hubspot%20Blog%20Header%20%28with%20guideline%29-Dec-11-2024-08-52-39-3054-AM.png)](https://page.mysoftinn.com/en/hotel-pricing-strategy-2025) #### [Hotel Pricing Strategy 2025](https://page.mysoftinn.com/en/hotel-pricing-strategy-2025) In the hotel industry, pricing is a critical component that can significantly impact revenue and occupancy rates. Understanding the basics of hotel pricing involves knowing the different types of pric... ![Farisya](https://page.mysoftinn.com/hubfs/download.png) Farisya on 11 Dec 2024 [Read More](https://page.mysoftinn.com/en/hotel-pricing-strategy-2025) ### Other Topics [HOTEL MARKETING](https://page.mysoftinn.com/en/all?topic=hotel-marketing) [HOTEL PMS](https://page.mysoftinn.com/en/all?topic=hotel-pms) [HOTEL MANAGEMENT](https://page.mysoftinn.com/en/all?topic=hotel-management) [DIRECT BOOKING](https://page.mysoftinn.com/en/all?topic=direct-booking) [DIRECT BOOKING PATH](https://page.mysoftinn.com/en/all?topic=direct-booking-path) [HOTEL CHANNEL MANAGER](https://page.mysoftinn.com/en/all?topic=hotel-channel-manager) [HOTEL AUTOMATION](https://page.mysoftinn.com/en/all?topic=hotel-automation) [HOTEL KIOSK](https://page.mysoftinn.com/en/all?topic=hotel-kiosk) [DIRECT BOOKING PATH CONVERT](https://page.mysoftinn.com/en/all?topic=direct-booking-path-convert) [HOTEL WEBSITE](https://page.mysoftinn.com/en/all?topic=hotel-website) [DIRECT BOOKING PATH TRAFFIC](https://page.mysoftinn.com/en/all?topic=direct-booking-path-traffic) [VACATION RENTAL MANAGEMENT](https://page.mysoftinn.com/en/all?topic=vacation-rental-management) [DIRECT BOOKING PATH OFFER](https://page.mysoftinn.com/en/all?topic=direct-booking-path-offer) [RESORT MANAGEMENT](https://page.mysoftinn.com/en/all?topic=resort-management) [AIRBNB MANAGEMENT](https://page.mysoftinn.com/en/all?topic=airbnb-management) [COVID-19](https://page.mysoftinn.com/en/all?topic=covid-19) [E-INVOICE](https://page.mysoftinn.com/en/all?topic=e-invoice) [HOTEL PAYMENT GATEWAY](https://page.mysoftinn.com/en/all?topic=hotel-payment-gateway) [HOTEL OPERATING SYSTEM](https://page.mysoftinn.com/en/all?topic=hotel-operating-system) [GOOGLE HOTEL FREE BOOKING LINK](https://page.mysoftinn.com/en/all?topic=google-hotel-free-booking-link) [HOTEL DOOR LOCK](https://page.mysoftinn.com/en/all?topic=hotel-door-lock) [MARKETING AND SALES DEPARTMENT](https://page.mysoftinn.com/en/all?topic=marketing-and-sales-department) [AI](https://page.mysoftinn.com/en/all?topic=ai) [HOTEL BUSINESS INTELLIGENCE](https://page.mysoftinn.com/en/all?topic=hotel-business-intelligence) [HOTEL FRONTDESK](https://page.mysoftinn.com/en/all?topic=hotel-frontdesk) [PAYMENT](https://page.mysoftinn.com/en/all?topic=payment) [EDUCATE](https://page.mysoftinn.com/en/all?topic=educate) [HUMAN RESOURCES](https://page.mysoftinn.com/en/all?topic=human-resources) [MINIMUM WAGES](https://page.mysoftinn.com/en/all?topic=minimum-wages) [MYKAD READER](https://page.mysoftinn.com/en/all?topic=mykad-reader) [POS PAYMENT TERMINAL](https://page.mysoftinn.com/en/all?topic=pos-payment-terminal) [OPERATION](https://page.mysoftinn.com/en/all?topic=operation) # Get Your Free Trial Now! [Start Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) No credit card required #### Products [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) [AI](https://www.mysoftinn.com/ai) [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) [Softinn API](https://api.mysoftinn.com/swagger/ui/index) [Pricing & Plans](https://www.mysoftinn.com/pricing) #### Segments [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) [Resort & Villa](https://www.mysoftinn.com/resort-management-system) [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) [Campsite](https://www.mysoftinn.com/campsite-management-system) [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) [Customer Success Stories](https://www.mysoftinn.com/hotel-clients) #### Resources [Knowledge Base](https://blog.mysoftinn.com) [Blog & Articles](https://page.mysoftinn.com/en) [Product Updates](https://blog.mysoftinn.com/category/product-updates/) [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) [Partner & Integration](https://www.mysoftinn.com/integrations) #### Company [About Softinn](https://www.mysoftinn.com/about-us) [Contact Us](https://www.mysoftinn.com/contact-us) [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) [Press Kit](https://page.mysoftinn.com/hubfs/Softinn%20Press%20Kit%202025.pdf?hsLang=en-my) [Terms of Service](https://page.mysoftinn.com/terms-of-service?hsLang=en-my)|[Privacy Policy](https://page.mysoftinn.com/privacy-policy?hsLang=en-my) Softinn builds the next-generation hotel management system for hotels in Southeast Asia. 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