--- title: Softinn Blog | Marketing and Sales Department description: Marketing and Sales Department | Softinn writes about the latest hotel technologies and practices. image: https://page.mysoftinn.com/hubfs/softinn-metronic-theme/softinn-website-header.png --- [![Softinn](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg)](https://www.mysoftinn.com) - Products - [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) - [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) - [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) - [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) - [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) - [AI New](https://www.mysoftinn.com/ai) - Segments - [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) - [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) - [Resort & Villa](https://www.mysoftinn.com/resort-management-system) - [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) - [Campsite](https://www.mysoftinn.com/campsite-management-system) - [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) - Roles - [Admin & Owner](https://www.mysoftinn.com/hotel-owner) - [Manager](https://www.mysoftinn.com/hotel-manager) - [Front Desk](https://www.mysoftinn.com/hotel-front-desk-receptionist) - [Housekeeping](https://www.mysoftinn.com/hotel-housekeeper) - [Maintenance](https://www.mysoftinn.com/hotel-maintenance-technician) - [Finance](https://www.mysoftinn.com/hotel-finance-accountant) - [Marketing and Sales](https://www.mysoftinn.com/hotel-marketing-sales) - Resources - [Knowledge Base](https://blog.mysoftinn.com) - [E-books](https://page.mysoftinn.com/guide-and-resources?hsLang=en-my) - [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) - [Blog & Articles](https://page.mysoftinn.com/en) - [Product Updates](https://blog.mysoftinn.com/category/product-updates/) - [Partner & Integration](https://www.mysoftinn.com/integrations) - Company - [About Softinn](https://www.mysoftinn.com/about-us) - [Contact Us](https://www.mysoftinn.com/contact-us) - [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) - [Pricing](https://www.mysoftinn.com/pricing) [Free Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) [Login](https://www.mysoftinn.com/login) # marketing-and-sales-department - [Home](https://www.mysoftinn.com/) - [Blog](https://page.mysoftinn.com/en/all) - marketing-and-sales-department ### Blog Posts #### [What a Good Hotel Booking Page Should Look Like](https://page.mysoftinn.com/en/what-a-good-hotel-booking-page-should-look-like) A good hotel booking page is more than just a form to fill in dates and click "book." It needs to look trustworthy, feel easy to navigate, and match your hotel's branding — so guests feel confident bo... ![Hafizah](https://app.hubspot.com/settings/avatar/6d54a18ee4b2e54d4361cd5364583585) Hafizah on 20 May 2026 [Read More](https://page.mysoftinn.com/en/what-a-good-hotel-booking-page-should-look-like) [![](https://page.mysoftinn.com/hubfs/header%20tiktok%20blog.png)](https://page.mysoftinn.com/en/how-to-get-more-direct-bookings-through-tiktok) #### [How to Get More Direct Bookings Through TikTok](https://page.mysoftinn.com/en/how-to-get-more-direct-bookings-through-tiktok) TikTok is no longer just a platform for dance trends and viral challenges. Today, travellers are using TikTok to discover destinations, search for hotels, and plan their next stay — making it one of t... ![Hafizah](https://app.hubspot.com/settings/avatar/6d54a18ee4b2e54d4361cd5364583585) Hafizah on 19 May 2026 [Read More](https://page.mysoftinn.com/en/how-to-get-more-direct-bookings-through-tiktok) [![](https://page.mysoftinn.com/hubfs/Blog/check-campaign-report-on-GA.gif)](https://page.mysoftinn.com/en/a-practical-guide-to-small-hotels-in-measuring-online-marketing-campaign.-google-analytics-required) #### [A Practical Guide to Small Hotels in Measuring Online Marketing Campaign. \[Google Analytics Required\]](https://page.mysoftinn.com/en/a-practical-guide-to-small-hotels-in-measuring-online-marketing-campaign.-google-analytics-required) I am a tech founder and the CEO of Softinn. I notice that my clients (mostly small hotels) are missing out a lot simply because they don't know how to use Google Analytics (GA). Hence this post. Here’... ![JeeShen](https://app.hubspot.com/settings/avatar/ac5cb1957e103bb206e9f4e5dd2d0643) JeeShen on 31 Jan 2026 [Read More](https://page.mysoftinn.com/en/a-practical-guide-to-small-hotels-in-measuring-online-marketing-campaign.-google-analytics-required) ### Other Topics [HOTEL MARKETING](https://page.mysoftinn.com/en/all?topic=hotel-marketing) [HOTEL PMS](https://page.mysoftinn.com/en/all?topic=hotel-pms) [HOTEL MANAGEMENT](https://page.mysoftinn.com/en/all?topic=hotel-management) [DIRECT BOOKING](https://page.mysoftinn.com/en/all?topic=direct-booking) [DIRECT BOOKING PATH](https://page.mysoftinn.com/en/all?topic=direct-booking-path) [HOTEL CHANNEL MANAGER](https://page.mysoftinn.com/en/all?topic=hotel-channel-manager) [HOTEL AUTOMATION](https://page.mysoftinn.com/en/all?topic=hotel-automation) [HOTEL KIOSK](https://page.mysoftinn.com/en/all?topic=hotel-kiosk) [DIRECT BOOKING PATH CONVERT](https://page.mysoftinn.com/en/all?topic=direct-booking-path-convert) [HOTEL WEBSITE](https://page.mysoftinn.com/en/all?topic=hotel-website) [DIRECT BOOKING PATH TRAFFIC](https://page.mysoftinn.com/en/all?topic=direct-booking-path-traffic) [VACATION RENTAL MANAGEMENT](https://page.mysoftinn.com/en/all?topic=vacation-rental-management) [DIRECT BOOKING PATH OFFER](https://page.mysoftinn.com/en/all?topic=direct-booking-path-offer) [RESORT MANAGEMENT](https://page.mysoftinn.com/en/all?topic=resort-management) [AIRBNB MANAGEMENT](https://page.mysoftinn.com/en/all?topic=airbnb-management) [COVID-19](https://page.mysoftinn.com/en/all?topic=covid-19) [E-INVOICE](https://page.mysoftinn.com/en/all?topic=e-invoice) [HOTEL PAYMENT GATEWAY](https://page.mysoftinn.com/en/all?topic=hotel-payment-gateway) [HOTEL OPERATING SYSTEM](https://page.mysoftinn.com/en/all?topic=hotel-operating-system) [GOOGLE HOTEL FREE BOOKING LINK](https://page.mysoftinn.com/en/all?topic=google-hotel-free-booking-link) [HOTEL DOOR LOCK](https://page.mysoftinn.com/en/all?topic=hotel-door-lock) [MARKETING AND SALES DEPARTMENT](https://page.mysoftinn.com/en/all?topic=marketing-and-sales-department) [HOTEL BUSINESS INTELLIGENCE](https://page.mysoftinn.com/en/all?topic=hotel-business-intelligence) [HOTEL FRONTDESK](https://page.mysoftinn.com/en/all?topic=hotel-frontdesk) [PAYMENT](https://page.mysoftinn.com/en/all?topic=payment) [AI](https://page.mysoftinn.com/en/all?topic=ai) [EDUCATE](https://page.mysoftinn.com/en/all?topic=educate) [HUMAN RESOURCES](https://page.mysoftinn.com/en/all?topic=human-resources) [MINIMUM WAGES](https://page.mysoftinn.com/en/all?topic=minimum-wages) [MYKAD READER](https://page.mysoftinn.com/en/all?topic=mykad-reader) [POS PAYMENT TERMINAL](https://page.mysoftinn.com/en/all?topic=pos-payment-terminal) [OPERATION](https://page.mysoftinn.com/en/all?topic=operation) # Get Your Free Trial Now! [Start Trial](https://page.mysoftinn.com/softinn-signup-form?hsLang=en-my) No credit card required #### Products [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) [AI](https://www.mysoftinn.com/ai) [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) [Softinn API](https://api.mysoftinn.com/swagger/ui/index) [Pricing & Plans](https://www.mysoftinn.com/pricing) #### Segments [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) [Resort & Villa](https://www.mysoftinn.com/resort-management-system) [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) [Campsite](https://www.mysoftinn.com/campsite-management-system) [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) [Customer Success Stories](https://www.mysoftinn.com/hotel-clients) #### Resources [Knowledge Base](https://blog.mysoftinn.com) [Blog & Articles](https://page.mysoftinn.com/en) [Product Updates](https://blog.mysoftinn.com/category/product-updates/) [Product Training](https://page.mysoftinn.com/softinn-product-training-session?hsLang=en-my) [Partner & Integration](https://www.mysoftinn.com/integrations) #### Company [About Softinn](https://www.mysoftinn.com/about-us) [Contact Us](https://www.mysoftinn.com/contact-us) [Careers](https://page.mysoftinn.com/careers?hsLang=en-my) [Press Kit](https://page.mysoftinn.com/hubfs/Softinn%20Press%20Kit%202025.pdf?hsLang=en-my) [Terms of Service](https://page.mysoftinn.com/terms-of-service?hsLang=en-my)|[Privacy Policy](https://page.mysoftinn.com/privacy-policy?hsLang=en-my) Softinn builds the next-generation hotel management system for hotels in Southeast Asia. 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