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Hotel Marketing Strategies 2021: Kickstart Your Recovery

Overview Domestic travel planning

Domestic tourism will be the first thing to recover from the 2020 pandemic that affect our tourism badly. While most countries are still closing their border, domestic tourism currently plays an important role for economies to afloat.

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5 Marketing Mistakes Made by Hoteliers

How you market and promote your business will determine how successful your business are. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them. 

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Hotel Door Lock Systems in Malaysia

Door lock systems in the hotel industry

Door locks play a crucial role in the hospitality industry. This is because safety and security has become one of the essential elements when guests look for hotels to book. A good quality and high performance door lock system can ensure the safety of customers and secure their belongings. Safety issues can heavily affect a hotel's reputation. A hotel should be a safe haven for travelers to store their luggage, rest and recuperate in peace.

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OTA Commission & Merchant Payout Settlement Calculations

For hotel or BnB businesses, leveraging on the Online Travel Agents (OTAs) such as Agoda, Booking.com, Airbnb, Expedia, and many more to drive booking sales is common, especially in Southeast Asia region. Certainly this does not come free. Based on the Agency Model, OTAs will charge the business a commission, ranging from 3% to 30%, for each confirmed booking.

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How to Choose the right Channel Manager for Hotels

A channel manager helps you to continuously sell and manage your maximum inventory through various distribution channels and provides updated price and rooms allotment information.

Finding the right Channel Manager for your Hotel can be difficult, especially when there are so many options available online. Because we know that you’re not the only one facing these difficulties, we decided to help you by sharing the most important aspects you should look for when choosing your channel manager to help you make the best choice.

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Types and Examples of Content Marketing for Hotels

Marketing plays some strong role in your hotel brands. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and delight any customers. Successful content marketing can increase profit from customer action.

Below are popular content marketing types that can be used to attract more customers for your hotel.

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How to Measure and Analyze the Performance of Content Marketing

To have successful and effective content marketing is not an easy process. So it is important for you to analyze and measure the results of your content marketing campaign so that you can do the necessary adjustments on the next project for a better result. 

So, how to determine the success of your content? Here are some guidelines that will help you to better understand in measuring and analyzing your performance by looking at these 3 different elements.

 

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Content Marketing Strategy For Hotel

Content Marketing is not just about creating content and distributing it. It needs an effective content marketing plan and strategy for you to think about. Who you want to target, how much you are willing to spend, what’s your goal, what you wanted to achieve and so on.

Here are the 6 elements that you should take into consideration to have a successful content marketing for your hotel.

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Distribution Channels for Your Hotel's Content Marketing

Content Distribution is the act of promoting content to an online audience in multiple media formats through various channels.

Creating great content is not enough and would be such a waste if your audience doesn't know it exists. Therefore distribution of content is an essential part of your marketing strategy-if, not the most critical part.

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What is Content Marketing and Why is it Important for Hotels?

Content marketing should be a part of your hotel's marketing strategy for people to know that your hotel exists.

Showcasing the unique story and brand of your property by creating and distributing valuable assets, such as blogs, posts, videos, infographics, newsletters, etc, helps hotels in attracting and retaining clients. But first, let's know what Content Marketing is and what its benefits are before doing so.

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