--- title: 新型冠状病毒肺炎对酒店业务影响的调查结果 description: 新型冠状病毒肺炎的爆发和蔓延已经影响到全世界的酒店业。让我们看看酒店经营者如何应对这场流行病的结果。 image: https://page.mysoftinn.com/hubfs/160701780_l.webp --- [![Softinn](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg)](https://www.mysoftinn.com) - Products - [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) - [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) - [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) - [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) - [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) - [AI New](https://www.mysoftinn.com/ai) - Segments - [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) - [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) - [Resort & Villa](https://www.mysoftinn.com/resort-management-system) - [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) - [Campsite](https://www.mysoftinn.com/campsite-management-system) - [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) - Roles - [Admin & Owner](https://www.mysoftinn.com/hotel-owner) - [Manager](https://www.mysoftinn.com/hotel-manager) - [Front Desk](https://www.mysoftinn.com/hotel-front-desk-receptionist) - [Housekeeping](https://www.mysoftinn.com/hotel-housekeeper) - [Maintenance](https://www.mysoftinn.com/hotel-maintenance-technician) - [Finance](https://www.mysoftinn.com/hotel-finance-accountant) - [Marketing and Sales](https://www.mysoftinn.com/hotel-marketing-sales) - Resources - [Knowledge Base](https://blog.mysoftinn.com) - [E-books](https://page.mysoftinn.com/guide-and-resources) - [Product Training](https://page.mysoftinn.com/softinn-product-training-session) - [Blog & Articles](https://page.mysoftinn.com/en) - [Product Updates](https://blog.mysoftinn.com/category/product-updates/) - [Partner & Integration](https://www.mysoftinn.com/integrations) - Company - [About Softinn](https://www.mysoftinn.com/about-us) - [Contact Us](https://www.mysoftinn.com/contact-us) - [Careers](https://page.mysoftinn.com/careers) - [Pricing](https://www.mysoftinn.com/pricing) [Free Trial](https://page.mysoftinn.com/softinn-signup-form) [Login](https://www.mysoftinn.com/login) Hotel Marketing Covid-19 Hotel Kiosk Hotel PMS # 新型冠状病毒肺炎对酒店业务影响的调查结果 Softinn Author Last updated 30 Jun 2021 ![新型冠状病毒肺炎对酒店业务影响的调查结果](https://page.mysoftinn.com/hubfs/160701780_l.webp) 新型冠状病毒肺炎的爆发和蔓延严重影响了旅游业和酒店业。2021年2月中旬，我们对酒店经营者进行了一项调查，目的是为了深入了解疫情如何影响他们的酒店业务。 以下是酒店经营者如何应对这疫情的调查结果摘要。 ## 调查概述 调查日期:2021年2月18日-2021年2月24日(一周) 征集:通过社交媒体平台(面子书Facebook、领英LinkedIn和推特Twitter)使用谷歌表单(Google Form)发布. 答题者:所有回答者都是马来西亚人(管理职位:34%，酒店业主:10%，行政及主管:31%，其余回答者为酒店行业非行政人员) 在过去的24个月里，受访者接待的小团体游客和家庭游客比单人游客多。 ## 主要调查结果 ### 1.您的酒店业务目前是否在运营和接待客人？ ![您的酒店业务目前是否在运营和接待客人？](https://page.mysoftinn.com/hs-fs/hubfs/image-png-Feb-25-2021-03-53-51-37-AM.png?width=691&name=image-png-Feb-25-2021-03-53-51-37-AM.png) 在疫情施虐期间，接近一半的酒店受访者仍在全面运营和接受客人。也就是说，还有一半的受访者要么完全不运营，要么只有一部分运营(我们为后者感到伤痛 )。 ### 2.你的酒店受到新型冠状病毒肺炎的影响了吗？ ![你的酒店受到新型冠状病毒肺炎的影响了吗？](https://page.mysoftinn.com/hubfs/image-png-Feb-25-2021-03-55-12-17-AM.png) 结果不言自明。新冠肺炎疫情给酒店业带来了非常糟糕的影响。然而，大约有14%表示轻度至中度受影响。 ### 3.在这场疫情中，您做了什么来削减成本？ ![在这场疫情中，您做了什么来削减成本？](https://page.mysoftinn.com/hs-fs/hubfs/1-Slide-1-1.jpg?width=892&name=1-Slide-1-1.jpg) 从调查结果中，我们了解到新冠肺炎危机不仅影响到公司(雇主)，也影响到员工。55%的受访者别无选择，只能选择减薪，而35%的受访者需要裁员。除了裁员和减薪，受访者还采取了暂时关闭企业的措施，希望以后能卷土重来。 ### 4.在目前的情况下，您是否实施了以下任何策略来维持您的酒店业务？ ![在目前的情况下，您是否实施了以下任何策略来维持您的酒店业务？](https://page.mysoftinn.com/hs-fs/hubfs/2-Untitled-2.jpg?width=892&name=2-Untitled-2.jpg) 所有受访者都实施了1个以上的上述策略。其中，79%的受访者继续提供酒店房价折扣；而55%的人向他们的客人提供现金代金券([cash vouchers](https://blog.mysoftinn.com/knowledge-base/how-hotel-handling-booking-cancellation-modification-during-covid-19-flowchart/))以供将来入住:-例如，"*Book Now Travel Later*"活动。代金券的方法将缓解酒店现金流动的问题。 然而，降低运营成本无疑是最常见和最直接的策略之一。10%的受访者正在为他们的酒店业务投资新技术，以适应新常态。 另请阅读：酒店如何实现无接触的客人体验 [How hotels can implement a contactless guest experience](https://page.mysoftinn.com/en/how-hotels-can-implement-a-contactless-guest-experience) ### 5.您的酒店有没有采用新的商业模式来增加收入？ ![您的酒店有没有采用新的商业模式来增加收入？](https://page.mysoftinn.com/hs-fs/hubfs/3-Untitled.jpg?width=1920&name=3-Untitled.jpg) 最近有新闻报道说到，一些酒店经营者开始在路边设立小吃摊，出售像Nasi Lemak一样的食物。他们的企业家精神是我们引以为豪的，也是我们永远敬仰的。许多酒店企业现在不是关闭业务，而是试图多样化或转向生存。就像一句老话:“人生不是等待暴风雨过去，而是学会在雨中起舞”。坚持住，各位！ ### 6.在这种情况下，什么给了您最大的希望？ ![在这种情况下，什么给了您最大的希望？](https://page.mysoftinn.com/hs-fs/hubfs/4-Untitled.jpg?width=892&name=4-Untitled.jpg) 66%的受访者认为政府的激励措施最有希望。如果你没有听说过，政府的一项举措和激励措施是中小企业数字化赠款([SME Digitalisation Grant](https://page.mysoftinn.com/sme-grant-2020))，目前仍在实施。这是马来西亚政府在马来西亚Malaysia Digital Economy Corporation(MDEC)和BSN银行的协助下向马来西亚中小企业提供的，目的是鼓励马来西亚中小企业在其业务中采用云技术(cloud technologies)。补助金支付50%的费用(最高5000令吉)。[立即申请](https://page.mysoftinn.com/sme-grant-2020)! 7%的受访者希望各州重新开放跨州。自从2021年1月政府宣布推出MC0 2.0以来，对于酒店来说就是一场双重噩梦。虽然酒店被允许以其50%的容量运营，但随着旅行禁令的实施(不跨地区或不跨州)，酒店业务仍难以恢复。 ### 7.由于疫情，客人要求安全的体验。从以下选项中，您会考虑哪些安全措施并在您的酒店实施？ ![由于疫情，客人要求安全的体验。从以下选项中，您会考虑哪些安全措施并在您的酒店实施？](https://page.mysoftinn.com/hs-fs/hubfs/5-Untitled.jpg?width=892&name=5-Untitled.jpg) 100%的受访者同意明确定义清洁标准，以恢复旅行者的信心。也就是说，新冠肺炎需要遵循一个有效的标准防疫程序(SOP)。除此之外，66%的受访者计划实施灵活的取消政策，以防未来实施封锁或州际旅行禁令。 59%的受访者考虑在他们的酒店业务中采用非接触式服务，而28%的受访者打算拥有一个酒店信息亭([hotel kiosk](https://page.mysoftinn.com/softinn-hotel-kiosk-system))。像JW Marriott这样的大酒店很久以前就选择了非接触式服务，现在中型酒店接受这些做法以适应新常态正成为一种趋势。保护好你的客人，也保护好你的员工。我们一起打破新冠肺炎链！ ### 8.你准备好迎接旅游复兴了吗？ ![你准备好迎接旅游复兴了吗？](https://page.mysoftinn.com/hs-fs/hubfs/image-png-Feb-25-2021-04-05-19-42-AM.png?width=669&name=image-png-Feb-25-2021-04-05-19-42-AM.png) 虽然86%的受访者现在已经为旅游复兴做好了准备，但遗憾的是，有14%的酒店受访者仍然没有为旅游复兴做好准备。不要再等了，现在就行动，不要以后才后悔。先从阅读这篇文章开始：酒店营销策略2021:启动你的恢复 [Hotel Marketing Strategies 2021: Kickstart Your Recovery](https://page.mysoftinn.com/en/hotel-marketing-strategies-2021-kickstart-your-recovery) ### 总结 这项调查的结果表明，新冠肺炎的爆发给马来西亚的酒店业带来了不良影响。现在，疫苗已经到了，马来西亚已经在2021年2月24日开始了第一阶段的疫苗接种。当时，总理丹斯里 慕尤丁是第一个接受新冠肺炎疫苗的马来西亚人。疫苗的到来可能很快使旅游再次成为可能。等着复出吧！ [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png)](https://www.facebook.com/share.php?u=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E6%96%B0%E5%9E%8B%E5%86%A0%E7%8A%B6%E7%97%85%E6%AF%92%E8%82%BA%E7%82%8E%E5%AF%B9%E9%85%92%E5%BA%97%E4%B8%9A%E5%8A%A1%E5%BD%B1%E5%93%8D%E7%9A%84%E8%B0%83%E6%9F%A5%E7%BB%93%E6%9E%9C%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E6%96%B0%E5%9E%8B%E5%86%A0%E7%8A%B6%E7%97%85%E6%AF%92%E8%82%BA%E7%82%8E%E5%AF%B9%E9%85%92%E5%BA%97%E4%B8%9A%E5%8A%A1%E5%BD%B1%E5%93%8D%E7%9A%84%E8%B0%83%E6%9F%A5%E7%BB%93%E6%9E%9C%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E6%96%B0%E5%9E%8B%E5%86%A0%E7%8A%B6%E7%97%85%E6%AF%92%E8%82%BA%E7%82%8E%E5%AF%B9%E9%85%92%E5%BA%97%E4%B8%9A%E5%8A%A1%E5%BD%B1%E5%93%8D%E7%9A%84%E8%B0%83%E6%9F%A5%E7%BB%93%E6%9E%9C%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E6%96%B0%E5%9E%8B%E5%86%A0%E7%8A%B6%E7%97%85%E6%AF%92%E8%82%BA%E7%82%8E%E5%AF%B9%E9%85%92%E5%BA%97%E4%B8%9A%E5%8A%A1%E5%BD%B1%E5%93%8D%E7%9A%84%E8%B0%83%E6%9F%A5%E7%BB%93%E6%9E%9C%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on pinterest](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/pinterest-color.png?width=24&name=pinterest-color.png)](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E6%96%B0%E5%9E%8B%E5%86%A0%E7%8A%B6%E7%97%85%E6%AF%92%E8%82%BA%E7%82%8E%E5%AF%B9%E9%85%92%E5%BA%97%E4%B8%9A%E5%8A%A1%E5%BD%B1%E5%93%8D%E7%9A%84%E8%B0%83%E6%9F%A5%E7%BB%93%E6%9E%9C%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png)](mailto:?subject=Check+out+https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E6%96%B0%E5%9E%8B%E5%86%A0%E7%8A%B6%E7%97%85%E6%AF%92%E8%82%BA%E7%82%8E%E5%AF%B9%E9%85%92%E5%BA%97%E4%B8%9A%E5%8A%A1%E5%BD%B1%E5%93%8D%E7%9A%84%E8%B0%83%E6%9F%A5%E7%BB%93%E6%9E%9C%3Futm_medium%3Dsocial%26utm_source%3Demail&body=Check+out+https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E6%96%B0%E5%9E%8B%E5%86%A0%E7%8A%B6%E7%97%85%E6%AF%92%E8%82%BA%E7%82%8E%E5%AF%B9%E9%85%92%E5%BA%97%E4%B8%9A%E5%8A%A1%E5%BD%B1%E5%93%8D%E7%9A%84%E8%B0%83%E6%9F%A5%E7%BB%93%E6%9E%9C%3Futm_medium%3Dsocial%26utm_source%3Demail) ##### Tags [Hotel Marketing](https://page.mysoftinn.com/zh/tag/hotel-marketing) [Covid-19](https://page.mysoftinn.com/zh/tag/covid-19) [Hotel Kiosk](https://page.mysoftinn.com/zh/tag/hotel-kiosk) [Hotel PMS](https://page.mysoftinn.com/zh/tag/hotel-pms) ![Softinn Author](https://page.mysoftinn.com/hs-fs/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png?width=80&height=80&name=Mascot-100-01-Face-Greet-Swivel-Right.png) ##### Softinn Author Meet Softinn mascot, the friendly face behind our stories! 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