--- title: 酒店如何学习Marriott营销策略 description: Marriott如此强大，是采用了哪些策略？我们深入研究了Marriott如何在酒店营销中使用4Ps。 image: https://page.mysoftinn.com/hubfs/marriott-1.webp --- [![Softinn](https://page.mysoftinn.com/hubfs/raw_assets/public/softinn-metronic-theme/images/logo/softinn-logo/softinn-logo-main-with-mascot.svg)](https://www.mysoftinn.com) - Products - [Property Management System](https://www.mysoftinn.com/hotel-pms-front-desk-system) - [Booking Engine](https://www.mysoftinn.com/hotel-booking-engine) - [Hotel Website CMS](https://www.mysoftinn.com/hotel-website-cms) - [Hotel Channel Manager](https://www.mysoftinn.com/hotel-channel-manager) - [Hotel Kiosk](https://www.mysoftinn.com/hotel-kiosk) - [AI New](https://www.mysoftinn.com/ai) - Segments - [Independent Boutique Hotel](https://www.mysoftinn.com/boutique-hotel-management-system) - [Hotel Chains](https://www.mysoftinn.com/hotel-chain-management-system) - [Resort & Villa](https://www.mysoftinn.com/resort-management-system) - [Short-Term Vacation Rental](https://www.mysoftinn.com/airbnb-short-term-rental-property-management-software) - [Campsite](https://www.mysoftinn.com/campsite-management-system) - [Airport Hotel](https://www.mysoftinn.com/airport-hotel-management-system) - Roles - [Admin & Owner](https://www.mysoftinn.com/hotel-owner) - [Manager](https://www.mysoftinn.com/hotel-manager) - [Front Desk](https://www.mysoftinn.com/hotel-front-desk-receptionist) - [Housekeeping](https://www.mysoftinn.com/hotel-housekeeper) - [Maintenance](https://www.mysoftinn.com/hotel-maintenance-technician) - [Finance](https://www.mysoftinn.com/hotel-finance-accountant) - [Marketing and Sales](https://www.mysoftinn.com/hotel-marketing-sales) - Resources - [Knowledge Base](https://blog.mysoftinn.com) - [E-books](https://page.mysoftinn.com/guide-and-resources) - [Product Training](https://page.mysoftinn.com/softinn-product-training-session) - [Blog & Articles](https://page.mysoftinn.com/en) - [Product Updates](https://blog.mysoftinn.com/category/product-updates/) - [Partner & Integration](https://www.mysoftinn.com/integrations) - Company - [About Softinn](https://www.mysoftinn.com/about-us) - [Contact Us](https://www.mysoftinn.com/contact-us) - [Careers](https://page.mysoftinn.com/careers) - [Pricing](https://www.mysoftinn.com/pricing) [Free Trial](https://page.mysoftinn.com/softinn-signup-form) [Login](https://www.mysoftinn.com/login) Hotel Marketing # 酒店如何学习Marriott营销策略 Softinn Author Last updated 06 Jul 2021 ![酒店如何学习Marriott营销策略](https://page.mysoftinn.com/hubfs/marriott-1.webp) Marriott酒店已经成功地走在酒店业的前沿这么长时间，毫无疑问，他们的营销策略是他们成功的一个重要因素。Marriott营销战略涉及Marriott 营销4ps组合，包括产品(product)、价格(price)、地点(place)和促销(promotions)。   我们认为酒店可以学习一件事，所以让我们深入研究酒店如何从Marriott的营销策略中学习。 ## 产品策略 **![产品策略](https://page.mysoftinn.com/hs-fs/hubfs/blog%20image%20(4)-1.png?width=3200&name=blog%20image%20(4)-1.png)** 作为酒店经营者，了解您的产品和服务，并了解哪些产品和服务为您带来了大部分收入是非常重要的。这将有助于您了解营销工作的重点。Marriott 将其服务分为三个主要部分，即核心服务(**core)**、实际服务(**actual)**和增强服务(**augmented)**。 他们的核心产品是产生最大收益的产品，他们的核心服务是酒店。因此Marriott主要关注他们的酒店及其客户，并确保每位客人在入住全球任何Marriott酒店品牌之前、期间和之后都有美好的体验。 ## 定价策略 **![smartmockups\_kel0y61f](https://page.mysoftinn.com/hs-fs/hubfs/smartmockups_kel0y61f.jpg?width=1920&name=smartmockups_kel0y61f.jpg)** 对于一家酒店来说，如此强调定价策略的重要性怎么样都不为过。我们发现，Marriott的主要定价目标是以合适的价格向客户提供合适的产品。Marriott也采用供求分析定价策略。不仅如此，他们还采用竞争定价策略，这意味着他们有时会根据竞争行为来决定酒店价格。 我们不期望您模仿万豪的定价策略，而是要确定最适合您和您的酒店的定价策略，而不会遗失您的客户。拥有正确的定价策略非常重要，因为这是决定您的酒店能获得多少利润的因素。 另请阅读：酒店经营者的酒店定价策略 [Hotel Pricing Strategy for Hoteliers](https://page.mysoftinn.com/en/hotel-pricing-strategy-for-hoteliers) ## 地点(分销)策略 **![地点(分销)策略](https://page.mysoftinn.com/hs-fs/hubfs/blog%20image%20(5)-1.png?width=3200&name=blog%20image%20(5)-1.png)** 说到地点，Marriot是有具体位置的。他们把酒店建在一个自然会吸引客人的地方。这可以在机场、高速公路附近或者市场。在旅游景点附近有一家酒店会吸引游客到您的酒店。 作为一个酒店经营者，您应该能够根据您的酒店位置知道您的酒店吸引了哪种类型的客人。当您确定了这一点，您就会知道您的营销和广告活动的目标受众。 ## **促销策略** **![促销策略](https://page.mysoftinn.com/hs-fs/hubfs/smartmockups_kel1akl3.jpg?width=1920&name=smartmockups_kel1akl3.jpg)** 如果一家酒店真的想拥有高入住率，那么拥有一个促销和广告策略是必须的。对于Marriott来说，他们的促销和广告策略都集中在数字促销(**digital promotions)**上。这意味着他们专注于通过网站和社交媒体推广他们的酒店。例如:创建一个促销代码，通过在酒店网站的“促销”页面或社交媒体平台上分享并提供给他们的客人。 除此之外，他们还获得用户生成的内容，如在酒店令人愉悦的客人拍摄的照片。这允许增加曝光的原创内容，作为对有抱负的影响者、博客作者和网络名人的激励。对所有参与者来说都是双赢的局面。 作为一个知名的国际品牌，他们有一个显示所有酒店的网站，允许客人轻松预订房间，因此从他们的网站开始创造良好的用户体验。作为酒店经营者，您不能忽视网络推广和广告。明智的做法是接受它，找到适合您的方法。 ## 总结 总之，模仿Marriott的营销策略不是必须的，然而明智的做法是要理解它，并尝试提出一个对您的酒店有益的策略。最重要的是有一个适合您的酒店的策略，并确保它有效，并为您的酒店赚取盈利。 [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png)](https://www.facebook.com/share.php?u=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E9%85%92%E5%BA%97%E5%A6%82%E4%BD%95%E5%AD%A6%E4%B9%A0marriott%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png)](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E9%85%92%E5%BA%97%E5%A6%82%E4%BD%95%E5%AD%A6%E4%B9%A0marriott%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E9%85%92%E5%BA%97%E5%A6%82%E4%BD%95%E5%AD%A6%E4%B9%A0marriott%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E9%85%92%E5%BA%97%E5%A6%82%E4%BD%95%E5%AD%A6%E4%B9%A0marriott%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on pinterest](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/pinterest-color.png?width=24&name=pinterest-color.png)](https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E9%85%92%E5%BA%97%E5%A6%82%E4%BD%95%E5%AD%A6%E4%B9%A0marriott%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png)](mailto:?subject=Check+out+https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E9%85%92%E5%BA%97%E5%A6%82%E4%BD%95%E5%AD%A6%E4%B9%A0marriott%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%3Futm_medium%3Dsocial%26utm_source%3Demail&body=Check+out+https%3A%2F%2Fpage.mysoftinn.com%2Fzh%2F%E9%85%92%E5%BA%97%E5%A6%82%E4%BD%95%E5%AD%A6%E4%B9%A0marriott%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%3Futm_medium%3Dsocial%26utm_source%3Demail) ##### Tags [Hotel Marketing](https://page.mysoftinn.com/zh/tag/hotel-marketing) ![Softinn Author](https://page.mysoftinn.com/hs-fs/hubfs/Mascot/Mascot-100-01-Face-Greet-Swivel-Right.png?width=80&height=80&name=Mascot-100-01-Face-Greet-Swivel-Right.png) ##### Softinn Author Meet Softinn mascot, the friendly face behind our stories! 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