Digital transformation is easier with Softinn

The success story of Raia Hotel Group

After a recent rebranding, Raia Hotel Group was looking for a fresh start. With branches spread across Kedah, Pulau Pinang, Terengganu and Sabah, Raia Hotel Group has quite a presence in Malaysia. They just needed the right solution to elevate them to the next level.

Raia Hotel previously TH Hotel was in the midst of rebranding. They were running 4 hotels across Malaysia with a combined total of 629 rooms.  They were faced with:

❌ An unsystematic booking process unpleasant for both them and guests

❌A guests database that was not standardized between branches

❌ An old website that was not user friendly

As a chain hotel with multiple branches, they realized that it was time to adopt a more systematic workflow and perform business operations in an efficient manner for the good of the hotels and their guests. 

Raia Hotel found out about Softinn while looking for a solution and they believed Softinn products could cater to their needs. To confirm their beliefs they used a trial account to explore the products offered. After a few online meetings, they made the decision to subscribe to Softinn Standard Plan + Hotel Website CMS. They were finally able to:

Deliver a seamless guest booking experience

Use a standardized booking process between branches which could be easily monitored

Collect full payment online in advance and secure bookings

Reduce the workload of front desk with self-service cancellation

Own a quality official website that reflects the hotels' brand image

Effectively run marketing campaigns and showcase the latest offers available