Digital transformation is easier with Softinn

The success story of Raia Hotel Group

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After a recent rebranding, Raia Hotel Group was looking for a fresh start. With branches spread across Kedah, Pulau Pinang, Terengganu and Sabah, Raia Hotel Group has quite a presence in Malaysia. They just needed the right solution to elevate them to the next level.

Raia case study illustration before
Before Using Softinn

Raia Hotel previously TH Hotel was in the midst of rebranding. They were running 4 hotels across Malaysia with a combined total of 629 rooms.  They were faced with:

❌ An unsystematic booking process unpleasant for both them and guests

❌A guests database that was not standardized between branches

❌ An old website that was not user friendly

As a chain hotel with multiple branches, they realized that it was time to adopt a more systematic workflow and perform business operations in an efficient manner for the good of the hotels and their guests. 

Raia case study illustration before
Raia case study illustration after
With Softinn

Raia Hotel found out about Softinn while looking for a solution and they believed Softinn products could cater to their needs. To confirm their beliefs they used a trial account to explore the products offered. After a few online meetings, they made the decision to subscribe to Softinn Standard Plan + Hotel Website CMS. They were finally able to:

Untitled design (58) Deliver a seamless guest booking experience

Untitled design (58) Use a standardized booking process between branches which could be easily monitored

Untitled design (58) Collect full payment online in advance and secure bookings

Untitled design (58) Reduce the workload of front desk with self-service cancellation

Untitled design (58) Own a quality official website that reflects the hotels' brand image

Untitled design (58) Effectively run marketing campaigns and showcase the latest offers available

Raia case study illustration after
Raia Hotel realizes the importance of upgrading their guest experience online to increase the chances of guests booking directly with them. They also fully utilized Softinn Booking Engine marketing tools especially the promo codes system to create personalized offers to guests.
Thanks to these factors, Raia Hotels manage to receive frequent bookings and stay afloat during these times filled with uncertainty.
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Softinn Solutions Sdn. Bhd. is a hotel-technology provider company offering hotel management software. Ranging from cloud-based hotel PMS, Channel Manager, hotel booking engine, and a specially customized hotel website; Softinn is adept in employing innovative ideas in its solutions constantly and understanding the requirements of the hotel industry worldwide.


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