Hotel Marketing Strategies 2021: Kickstart Your Recovery

Overview Domestic travel planning

Domestic tourism will be the first thing to recover from the 2020 pandemic that affect our tourism badly. While most countries are still closing their border, domestic tourism currently plays an important role for economies to afloat.

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5 Marketing Mistakes Made by Hoteliers

How you market and promote your business will determine how successful your business are. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them. 

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Hotel Door Lock Systems in Malaysia

Door lock systems in the hotel industry

Door locks play a crucial role in the hospitality industry. This is because safety and security has become one of the essential elements when guests look for hotels to book. A good quality and high performance door lock system can ensure the safety of customers and secure their belongings. Safety issues can heavily affect a hotel's reputation. A hotel should be a safe haven for travelers to store their luggage, rest and recuperate in peace.

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OTA Commission & Merchant Payout Settlement Calculations

For hotel or BnB businesses, leveraging on the Online Travel Agents (OTAs) such as Agoda, Booking.com, Airbnb, Expedia, and many more to drive booking sales is common, especially in Southeast Asia region. Certainly this does not come free. Based on the Agency Model, OTAs will charge the business a commission, ranging from 3% to 30%, for each confirmed booking.

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How Do I Price My Homestay?

Pricing a product has never been easy. As a homestay reservation system provider, at Softinn, we were often asked by our merchants to help them in naming their rental price. We do not have the answer BUT we believe the article below will at least help setting you in the right direction to find one.

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The Importance of Soft Skills for Hospitality Management Staff

The hospitality industry is largely based on customer contact which is one of the main reasons why soft skills are so relevant. If you wonder what soft skills are exactly, they are skills that affect your relationship with others. That is, soft skills refer to interpersonal skills.

As a team who is consistently working with people and whose job is to make people feel good and relax, hospitality management staff could especially benefit from soft skills. If you want to know why soft skills play such an important role for hospitality management staff, just keep reading.

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What Hotel PMS is All About?

Every industry is currently looking to technology to make it faster and easier. This is especially applicable in the hospitality industry, where using a hotel management system will help the hotel save cost and time while also reducing cases of overbooking and human error. Property management system (PMS) is widely used to help hotels to manage their daily operations. A PMS may also be customized or might offer integration to other solutions and features specific to a specific hotel.

Finding a PMS that is a good fit for your hotel could prove to be a real challenge. But before accepting such a challenge it is important to first know what exactly is PMS and what to expect from a PMS.

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Best Hotel Booking Engine: How Hotels Can Take Advantage of It

The importance of hotel booking engines can’t be denied nowadays. People are becoming more comfortable with online booking, hence the demand for online hotel room reservation is also increasing. The power of booking engines should not be neglected as it gives a lot of benefits most importantly reducing the number of paid commissions to OTAs. Hotels without online booking engine system are reducing in numbers and quickly become obsolete. 

 

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Hotel Management Software Malaysia

Hotel management software refers to any software that is designed to assist in a hotel daily operations and makes their work easier. It has become more advanced in recent years due to the development of the technology. There are many hotels that heavily rely on hotel management systems as they bring a lot of convenience and makes their work more efficient. 

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The 5 Important Things Needed For Your Hotel Website

Most of the hotels nowadays have their own website to attract potential guests and allow visitors to make bookings. Before the guests make a booking, they will search for more general information about the hotel, so it is important that the hotel website provides useful information to the guests. Besides that, it is important to showcase your hotel in a professional manner as a hotel website will reflect on the image of the hotel, and it is important to give potential guests a good impression that encourages them to book with you. Read here to learn more about the importance of hotel websites.  

A good hotel website will consist of attributes and features that make it better than the rest. The following is five important things needed for your hotel website:

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