In today's digital era, having a strong online presence is essential for any hotel business. While marketing strategies can be too costly, I am here to help you explore inexpensive yet effective ways to promote your hotel business out there. So in this blog, I will reveal the power of focusing on your existing customers and how you can capitalize on their influence to drive your hotel's marketing efforts, thus helping to boost your hotel revenue. 

Bookings and reservations, particularly for hotels and restaurants, are sure to be impacted now that Ramadan is here. Ramadan a significantly special time for Muslims and indirectly it will take a toll on the hotel industry.

In line with the announcement made by the Malaysian government regarding the Tourism Tax, I will talk about a series of questions that are commonly asked by hotel owners or operators, thus helping all of you to find the answers that are related to it. 

A Facebook Page should be a vital channel for hotels in order to promote their business, reach out to global audiences and engage with their fans. With Facebook, the hotel should not only focus on showcasing the hotel services but also do a lot of things while promoting the hotel business. 

Google is the most used and most popular search engine, approximately has 5 billion search queries in a day. That makes sense every business now should have one Google Business account. So, if you are opening a new hotel, let’s start to list your hotel on Google by following the below suggestions.

Promo codes aren’t news to us. We as consumers try to use it every day to save more while purchasing. Customers are constantly on the lookout for deals that will allow them to get more for less. As a result, hoteliers like you are constantly brainstorming new and profitable ways to give customers more reasons to buy. If you’re wondering just how promo codes work, it’s easy. They are a mixture of letters (or even numbers) that make up a specific code. Customers can later use this code to be entered when checking out to gain a discount. This will entice customers to purchase since they are saving a lot!

-Last update on May 2023-

Numerous small hotels are still unsure of how to effectively target the most appropriate types of travellers for their establishments. Fair enough, you have the skills as an accommodation provider, not a marketer. But that should not be the reason why you should not know whom you should be targeting as your hotel’s customers. 

In this article, we will be covering 3 target markets you can (and should) focus on for your small hotel!

-Updated on 20th July 2022-

A No-Show is defined in the hospitality industry as a person or guest who does not arrive where and when they should be at a hotel or motel and makes no explanatory contact.

-Updated on 23rd May 2023-

Social media has impacted us more than ever, thanks to the lockdown we had during the pandemic. The emergence of new social media applications such as TikToks has changed the social media landscape forever. As the travel and tourism industry reopens, it’s only wise for you hoteliers to start prepping yourself up with what’s to come in 2023. This article covers the four leading social media platforms you might or may not be familiar with and what you can learn as part of your 2023 social media hotel marketing strategy. 

Thanks to the rising global disposable incomes, the hotel industry is a fast-growing industry. In reality, domestic and foreign visitors spent a total of $792.4 billion on leisure travel in 2019. The sector, however, is not without its difficulties. Many hotels have suffered a setback due to Covid-19, and the advent of hotel aggregators threatens to drive away clients. Changes in visitor expectations resulting from the growing millennial population, as well as erratic revenue, flow due to unsold inventory during the off-season, are other areas of worry for hotels.

To overcome these obstacles, you must always be on the minds of your customers. For this reason, hotel operators should have a constant dialogue with their consumers, offering them personalised discounts and updates on new product releases and development into new markets. These factors are critical to the success of your loyalty programme.

You must understand your clients better than your competitors to begin a tailored relationship with them. A successful hotel CRM may make prospects remember you and strengthen your relationship with them, causing them to return to you again and time again.