A hotel website traffic is a good indicator to gauge a hotel’s direct booking performance. If you know how many people search for your website in a month, you can easily find out how it impacts your direct booking revenue.
If the number of searches is high but there are only little sales from your direct booking source, you would know that you need to do something about your website. There must be a reason why guests did not proceed to book your room from your website.
Nowadays, there are many online tools that you can use to find out your website traffic volume. Not just that, if you know how to check for website traffic, you can also check your competitors’ performance to gauge the level of exposure that the hotel is getting.
The more direct website traffic a hotel gets the more it clearly shows that the hotel marketing department is doing a great job.