We are living in a fast-moving world. People want things as fast as possible and when something takes too long, they immediately get dissatisfied. Optimizing your website speed will break that wall between you and your audience. Google is people’s Best-friend, therefore, it understands that they want fast access to information, products, services, and entertainment. Hence, it appreciates websites that load quickly.

How to Boost Reservation on Your Hotel's Website

When starting your hotel, the first question that will immediately pop in your mind will be:

“How can I get more bookings and more revenue?”

Boosting your Hotel reservations and getting more revenue would be one of the most rewarding yet challenging tasks for any hotelier.

All the same, we are all aware of the technology today and how it has taken over. Travelers today are enabled to carry out their comparative analysis without even leaving their place or beds. So if your hotel is not easy to find online, there's no doubt that your reservations are few and far between. For potential bookings, you need to be all over online, so people can find you in the window when they need to book a place to stay or even think about it.

It is so exciting to wake up as a hotelier to find a positive review of your hotel online. This gives you joy and encourages you to continue the good work as a hotelier. However, it can be a sad day for you if they still leave negative comments after you try your best to serve the guests. When this happens don’t be discouraged but rather go through the review, respond happily, and promise to improve your service. You can also clarify if the review was a result of a misunderstanding.

Guests' reviews and feedbacks are important so that you can improve your services. Therefore, a hotelier needs to capture your hotel feedback. You could gain many benefits by doing so.

Read also: Why Guest Feedback Is Important For Hotels

A hotel website traffic is a good indicator to gauge a hotel’s direct booking performance. If you know how many people search for your website in a month, you can easily find out how it impacts your direct booking revenue.

If the number of searches is high but there are only little sales from your direct booking source, you would know that you need to do something about your website. There must be a reason why guests did not proceed to book your room from your website.

Nowadays, there are many online tools that you can use to find out your website traffic volume. Not just that, if you know how to check for website traffic, you can also check your competitors’ performance to gauge the level of exposure that the hotel is getting.

The more direct website traffic a hotel gets the more it clearly shows that the hotel marketing department is doing a great job. 

In this digital age, the hotel experience that your hotel guests will have usually starts from your website. The typical guest journey starts from putting in keywords on a search engine, stumbling upon your website, and clicking on your URL to learn more about your hotel via your website. 

Once they are on your website, the guests will search for rooms, and they will proceed to book and make payment to confirm their booking. As every step is an experience for your guests,  as a hotelier your goal should be to provide an amazing experience for your guests at every touchpoint. For example, the speed of your website matters, and not just that, your website also needs to be user-friendly. 

Let’s look at some of the best practices for a hotel website.

When websites were first designed and developed, they were pretty much built to be navigated on a desktop or computer. In this digital age, most browsing activities are done via smaller devices especially smartphones. Thus, websites need to be mobile responsive to make it easy for users to navigate. 

The growth of technology makes the definition of mobile-friendly changed especially when it comes to website design and development. To better understand, a mobile-friendly website means that the website performs well on a mobile device like a phone or tablet. 

CMS stands for Content Management System, it refers to software that allows users to easily manage the content of their website including information, text, and images. CMS usually requires very little technical to none IT skill. In other words, CMS gives users the access to amend the content of their website without the need to have coding or programming knowledge.

The study found that most leisure travelers decide which hotel they want to stay at after visiting the hotel website.

A hotel website can be the main site for both hotel and guests to source the information and get more details where they can’t find that information from other sites like OTA.

Nowadays, people heavily rely on the use of the internet to find information. They crave instant and complete information. 

Having your own hotel website can be so much helpful to your hotel business. It can be one of your marketing strategies, how your hotel can be different from your competitors and how to stay competitive in the market. 

One possible explanation on how you stumbled upon this article is most probably because your hotel does not have a website yet and you’re exploring the features that a good hotel website needs to have.