Best Practices for a Hotel Website
In this digital age, the hotel experience that your hotel guests will have usually starts from your website. The typical guest journey starts from putting in keywords on a search engine, stumbling upon your website, and clicking on your URL to learn more about your hotel via your website.
Once they are on your website, the guests will search for rooms, and they will proceed to book and make payment to confirm their booking. As every step is an experience for your guests, as a hotelier your goal should be to provide an amazing experience for your guests at every touchpoint. For example, the speed of your website matters, and not just that, your website also needs to be user-friendly.
Let’s look at some of the best practices for a hotel website.