The internet is a central resource for people to search for information. This also applies to the modern traveler, they tend to research their destination, plan their itinerary and look for accommodation online. Hotels should fully capitalize on this opportunity by owning their own website.
A hotel website is a powerful tool that is crucial when trying to establish a brand image, increase brand awareness, attract new customers and implement direct booking. The market for online booking is currently too big to ignore, potential customers could be a google search away from placing a booking with you. There are really many reasons why a hotel website is important but an often overlooked aspect is the amount of freedom it gives you to express your identity.
Having your own hotel website will allow you to showcase your hotel your way. You can display your proudest moments, your latest offers and services you want your customers to see in the way you want it to be shown.
Important Element to build a hotel website
The website is the face of your hotel on the internet. Therefore, it’s not enough to simply have a website. Layout, design and user experience play an important role in attracting the potential customers. To put it simply, potential customers might leave the website if it is hard to look at, does not work as intended and lacks information.
Important elements when building a website:
- User Friendly Website Navigation
- Responsive Design
- Mobile-friendly Design
- Relevance and Context
- SEO Optimization
- Call To Action
- How to assess if my hotel website is mobile friendly
- How to optimize my hotel website gallery images
Way to supercharge and drive website conversion
After building your website, you need to carry out the enhancement to make the website better. This can be done by ensuring that the website has all the essential elements required for a good hotel website. This is to ensure that you are fully utilizing your website to represent, promote and generate revenue.
The following are some additional guides to improve website traffic and generate conversions:
- Make your website trustworthy
- Update website’s content by using hotel CMS
- Test the website speed and do optimization
- Understand the benefit of getting feedback or review
Example of hotel website to inspire you
Why just listen to theory when you can put it into action? Here are a few examples for you to get inspired.
Nowadays, hotels need a good website in order to compete and stay in the game. However, merely owning a website is not enough, it must be attractive, informative and safe for customers to place their trust in you. We recommend you ensure that your website exhibits all the best practices of a good hotel website. We hope the article will help you when creating or making changes to your site.
Do check out our website for more information about what we have to offer in terms of hotel websites + content management system.