We are living in a fast-moving world. People want things as fast as possible and when something takes too long, they immediately get dissatisfied. Optimizing your website speed will break that wall between you and your audience. Google is people’s Best-friend, therefore, it understands that they want fast access to information, products, services, and entertainment. Hence, it appreciates websites that load quickly.
Google recommends that a page load time is under two seconds. "Two seconds is the threshold for e-commerce website acceptability".
As Google aims for under a half-second.” Speed matters, especially when it comes to customer and customer satisfaction. That's why I'm giving you the following steps to follow and check your Website Performance.
Well, below you’ll learn the ins and outs of website/web page speed starting from:
What is Website Speed?
Website speed refers to how fast your website loads and how long does it take when someone manually types in the URL or clicks on a link that directs them to your site.
Optimizing website speed will put you ahead of your competitors, which will raise your Google rankings. If your site is loading in three seconds, and your competitor is loading in nine seconds, Google will for sure be wanting to serve up your content.
How to Measure Website Speed?
A very traditional way to find out if your website is slow is to open a new private browser tab on your computer or mobile device, then type in your URL. Use a stopwatch to figure out how fast it loads (or how slowly it loads). Alternatively, you can use a website speed test to determine how long it takes for your website to load using a specific server in a different country or region. The information can then be passed on to the developer or designer. The two best speed test online tools, and how to use them. There are many tools for website speed testing but I have narrowed down my two favorites. Using them to test the website's speed will ensure you don't lose ground on either SEO or User Experience.
1.Google's PageSpeed Insights
The PageSpeed Score ranges from 0 to 100 points, a higher score is better and a score of 85 or above indicates that the page is performing well. The report page gives you a useful breakdown of the steps you can take to improve performance. Google PageSpeed Insights also provides you with additional user experience suggestions for mobile devices. If you care about elevating your website to the top of the SERPs, it pays to listen to what Google recommends.
And here’s how to use it:
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Insert your web page URL:
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Click on Analyze and choose to view your results for Either Mobile or Desktop:
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You can get separate scores, reports, and insights for both mobile and desktop:
2.UPTRENDS
Uptrends is a basic tool used for testing website speed. Their report is broken up into 2 sections, a waterfall breakdown and domain groups. It let you quickly check your site performance and provide you the following essential metrics.
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Load time and page size.
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Requests made to load the page.
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Improvement recommendation.
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Request waterfall and breakdown.
Uptrends got servers worldwide, which you can choose to test from:
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Singapore
- Amsterdam
- Berlin
- Frankfurt
- London
- Los Angeles
- New York
- Sydney
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Paris
As you can see above, you have an option to test on Desktop and Mobile from Chrome, Firefox, IE, and Phantom JS
Conclusion
Website speed is amongst the most important factors for the optimization of your website. A typical user usually expects web pages to be loaded less than 3 seconds later. If you do not meet this level of expectation, you will lose a lot of website traffic and your revenue.
Thus, we recommend testing your Web page's performance as a first step by using simple yet effective and free website speed testing tools, which are Google’s PageSpeed Insights and UPTRENDS. You still can find many other tools online but the most important thing to keep in mind is to stick to only one.
