Xiaohongshu (RedNote): How Chinese Travellers Discover Hotels in Malaysia
Most Malaysian hotel owners think of Xiaohongshu (RedNote / XHS) as "the Chinese Instagram." That's the wrong picture, and it's costing bookings.
Latest Articles, News & Updates
10 Booking Engine Facts for Hotels in 2026
Quick answer: A hotel booking engine is the tool on your own website that lets guests book and pay you directly, with no OTA commission. In 2026 it is the cheapest way to win a booking, and it is fast...
7 Booking Engine Features That Cut OTA Costs
Quick answer: A hotel booking engine cuts OTA costs by letting guests book directly on your website, so you keep the room revenue instead of paying 15...
How to Cut OTA Commissions With a Hotel Booking Engine
OTAs bring you guests. They also quietly take a big slice of every room you sell. For a small hotel running on thin margins, that slice is often the d...
Hotel Booking Engines in 2026: A Guide for Hoteliers
If you run an independent hotel, this number should stop you: in 2025, online travel agencies took 63.4% of independent hotel bookings. Every one of t...
Blog Posts
How to Choose a Hotel Booking Engine in 2026
If you pay 15-20% commission on every OTA booking, a booking engine is one of the few tools that can lower that cost. Among Softinn clients, 56.94% currently use the Booking Engine as part of their di...
How to Promote Your Hotel on Xiao Hong Shu (RED / REDnote): A Practical Guide for Malaysian Hoteliers
Picture this. A young woman in Shanghai is planning her first trip to Malaysia. She doesn't open Google. She doesn't go straight to Booking.com. She opens an app called Xiao Hong Shu and types "马来西亚酒店...
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