Farisya

Farisya

RECENT POSTS

Best Hotel Booking Engine: How Hotels Can Take Advantage of It

The importance of hotel booking engines can’t be denied nowadays. People are becoming more comfortable with online booking, hence the demand for online hotel room reservation is also increasing. The power of booking engines should not be neglected as it gives a lot of benefits most importantly reducing the number of paid commissions to OTAs. Hotels without online booking engine system are reducing in numbers and quickly become obsolete. 

 

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Hotel Rate Parity. What Is It About?

Some might say that offering rate parity is one of the fairest ways of conducting rate strategies. So, what does rate parity actually means? 


Hotel rate parity is when the hotels are implementing the same rate across all distribution channels including their own hotel websites. It is a legal agreement between the hotels and Online Travel Agencies (OTAs) where they agree to offer the same rate on all platforms that they sell regardless of how much commission they have to pay to OTAs. Hotels are also not allowed to undercut the room prices that OTAs display on their platforms.

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Hotel Front Desk Software: Why You Need The Latest One?

Hotel front desk software is an important tool for front desk staff to manage the front desk functions efficiently. By having front desk software or so called Property Management System (PMS), your staff will be able to handle day-to-day tasks like guest check-in and check-out, housekeeping checklist, room reservations, room availability management and other functions in a single platform.

This will help in avoiding human error and manual data entry challenges since most of the things will be automated by the system. The moment you use PMS, you will soon realize how much time you save and less effort needed to stay organized.

Read also: Importance of Property Management System

Not to forget that the technology is growing and changing, so does the business. In this article, we are going to talk about the reasons why you need the latest hotel front desk software in order for you to grow your business effectively.

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PMS and Channel Manager Integration

Ever since technology has changed the landscape of the hospitality and tourism industry, and we are now in the year of 2020, many hotels have already adopted smart hotel solutions for their business. However, we believe that there are thousands of hotels outside there that missed out on this opportunity, haven’t yet adopted the technology and maintain the manual work in the daily operation. 

Despite the above mentioned, we know that every hotel's business end goals want to maximize their hotels' revenue. It can be achieved by reducing the unnecessary costs, avoiding human errors, driving more bookings and selling maximum inventory. 

In this article, we are going to talk about Property Management System (PMS) and Channel Manager, how both of them work and connect to your online distribution channels so that it can help you to increase more hotel’s revenue. 

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How to Measure and Analyze the Performance of Content Marketing

To have successful and effective content marketing is not an easy process. So it is important for you to analyze and measure the results of your content marketing campaign so that you can do the necessary adjustments on the next project for a better result. 

So, how to determine the success of your content? Here are some guidelines that will help you to better understand in measuring and analyzing your performance by looking at these 3 different elements.

 

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Content Marketing Strategy For Hotel

Content Marketing is not just about creating content and distributing it. It needs an effective content marketing plan and strategy for you to think about. Who you want to target, how much you are willing to spend, what’s your goal, what you wanted to achieve and so on.

Here are the 6 elements that you should take into consideration to have a successful content marketing for your hotel.

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Mobile Friendly Hotel Website

When websites were first designed and developed, they were pretty much built to be navigated on a desktop or computer. In this digital age, most browsing activities are done via smaller devices especially smartphones. Thus, websites need to be mobile responsive to make it easy for users to navigate. 

The growing of technology makes the definition of mobile friendly changed especially when it comes to website design and development. To better understand, mobile friendly website means that the website performs well on a mobile device like phone or tablet. 

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Hotel CMS

CMS, stands for Content Management System is a software that allows user to easily manage the content of their website including information, text and images. CMS usually requires very little technical to none IT skill. In other words, CMS gives user the access to amend the content of their website without the need to have coding or programming knowledge.

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Content for Hotel Website

Research found that most leisure travelers make up their mind on which hotel they wish to stay after visiting the hotel website.

 

A hotel website can be the main site for both hotel and guests to source for the information and get more details where they can’t find that information from other site like OTA.

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Importance of Hotel Website

Nowadays, people heavily rely on the use of internet to find the information. They crave for instant and complete information. 

Having own hotel website can be so much helpful to your hotel business. It can be one your marketing strategies, how your hotel can be different than your competitors and how to stay competitive in the market. 

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