How to Measure My Hotel Website Performance Using GA4
Your hotel’s website is the heart of your digital marketing, functioning as both a virtual front desk and a booking engine. To make the most of it, you need clear insights into how visitors interact with your site, what drives bookings, and where potential guests drop off.
Google Analytics 4 (GA4) introduces an advanced, event-based tracking model that gives you a more nuanced understanding of these visitor interactions than ever before. In this guide, we’ll explore how to use GA4 to measure key performance metrics for your hotel’s website, from tracking conversions to analyzing guest behaviour and fine-tuning your marketing efforts.