How to Measure and Analyze the Performance of Content Marketing

To have successful and effective content marketing is not an easy process. So, it is very important for you to analyze and measure the results of the content marketing campaign, you can make the necessary adjustments on the next project to get a better result.

So, how to determine the success of your content? Here are some guidelines that will help you to better understand measuring and analyzing your performance by looking at these 3 different elements.


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Content Marketing Strategy For Hotel

Content Marketing is not just about creating content and distributing it. It needs an effective content marketing plan and strategy for you to think about. Who you want to target, how much you are willing to spend, what’s your goal, what you wanted to achieve, and so on.

Here are the 6 elements that you should take into consideration to have successful content marketing for your hotel.

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Mobile Friendly Hotel Website

When websites were first designed and developed, they were pretty much built to be navigated on a desktop or computer. In this digital age, most browsing activities are done via smaller devices especially smartphones. Thus, websites need to be mobile responsive to make it easy for users to navigate. 

The growth of technology makes the definition of mobile-friendly changed especially when it comes to website design and development. To better understand, a mobile-friendly website means that the website performs well on a mobile device like a phone or tablet. 

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Hotel CMS

CMS stands for Content Management System, it refers to software that allows users to easily manage the content of their website including information, text, and images. CMS usually requires very little technical to none IT skill. In other words, CMS gives users the access to amend the content of their website without the need to have coding or programming knowledge.

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Content for Hotel Website

The study found that most leisure travelers decide which hotel they want to stay at after visiting the hotel website.

A hotel website can be the main site for both hotel and guests to source the information and get more details where they can’t find that information from other sites like OTA.

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Importance of Hotel Website

Nowadays, people heavily rely on the use of the internet to find information. They crave instant and complete information. 

Having your own hotel website can be so much helpful to your hotel business. It can be one of your marketing strategies, how your hotel can be different from your competitors and how to stay competitive in the market. 

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Hotel Booking Software

What is hotel booking software?

Hotel booking software is a software application where the guest is allowed to create bookings or make reservations online for themselves or on behalf of others. In this article, we summarized the main functions of hotel booking software and talk about other additional features that you should look into when you choose a booking engine for your hotel.

Hotel booking software is not specific to hotel websites only, in fact, it could be installed on other platforms too, such as Facebook and Blogspot.

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Hotel Reservation Systems

We now live in a digital era where everything is available at our fingertips. Technology nowadays helps us very much to save our time and effort in their fantastic way. When it comes to the business world, technology simplifies the business industry to reach the customer's need in many ways such as communication, payment method, travel and etc.

For the hotel industry, one of the most important things that we should take care of is our guest's satisfaction. So, what kind of system that a hotel should have to exceed customers' expectations?

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List of Hotel Booking Engines

~Updated on 9th November 2022~

A hotel booking engine is a system where it is installed on the hotel website or any social platform like Facebook, and allow guest to make a reservation online and secure the booking with payment. With a hotel booking engine, hotels will be able to drive more direct booking which helps reduce the paid commission to OTAs and hence increase the hotel's revenue. 

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Generate Content Ideas for Your Hotel

Content marketing is one of the key components in Digital Marketing. Users like good quality content and it can come in many forms (photos, tweets, blog posts, ebook, etc). Imagine your hotel is getting emails of potential tourists visiting your town because they download a "Must-do Check-list" that you made available on your website.

Good quality content will not only generate you qualify sales leads BUT it will also grow organically (users like to share good quality content).

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