How to Boost Reservation on Your Hotel's Website
When starting your hotel, the first question that will immediately pop in your mind will be:
“How can I get more bookings and more revenue?”
Boosting your Hotel reservations and getting more revenue would be one of the most rewarding yet challenging tasks for any hotelier.
All the same, we are all aware of the technology today and how it has taken over. Travelers today are enabled to carry out their comparative analysis without even leaving their place or beds. So if your hotel is not easy to find online, there's no doubt that your reservations are few and far between. For potential bookings, you need to be all over online, so people can find you in the window when they need to book a place to stay or even think about it.
Here are some tips to boost direct bookings at your hotel:
1) Have your Website Optimised
The website of your hotel plays a very crucial role when it comes to increasing your hotel reservations. To attract maximum visitors, it probably needs to have a strong digital identity. Your hotel website should be visually attractive, easy to navigate, and be user-friendly above all. It should be optimized suitably for search engines. This makes your hotel website more visible on search engines and attracts more visitors as a result.
2) Speed Up your Website
Customer prefers fast service and unwilling to spend too much time on bookings or finding results for what they’ve searched, therefore, your website should have good load speed and shouldn't take too much time to load. This is because a slow loading website could lead to about a 10% reduction in direct booking conversion.
Start optimizing your Website by Measuring its Performance.
3) Ensure your Website is Mobile-friendly
Statistics show that traffic was responsible for 54% of the entire world's internet traffic. This means that in every two people, one is visiting your website from a mobile platform, so it’s beneficial that your website is optimized for mobile devices. Is your Website Mobile-friendly?
Let's test your Website Mobile-friendliness.
4) Make your Hotel Website Gallery Sparkle
Your hotel gallery page is where potential guests come to find out more about you. It helps them decide if you’re the right hotel for them, by showing off your personality and your polished rooms.
Here are some tips on How to Optimise your Website Gallery and make it Sparkle.
5) Promote your Guest Positive Reviews
About 98% of travelers read hotel reviews and 80% find them to be extremely important before making the final booking. Good reviews will significantly influence the decision of guests to book your hotel rooms. It should be visible throughout all of the pages until the booking process is done by the guest.
6) Enable Booking via Facebook
Offer an easier booking process for travelers via social media platforms like Facebook. Implement a Booking engine that can be integrated with your brand’s Facebook page. It would help travelers to book directly with you from your hotel’s Facebook page.
7) Get Listed and Run Ads on Metasearch Engines
Metasearch engines make you more visible in the online market. Other than helping you get higher online bookings, they also build brand awareness globally among the bookers. Getting listed and running ad campaigns on the metasearch engines like TripAdvisor, Trivago, Google is the smart way to get more hotel bookings.
In the end, knowing how to increase bookings for your hotel is one of the easiest and most effective ways of building the credibility of your brand. All it takes is little of the initial effort. The information above is some tips that you can implement to boost up your reservations.
Hope you find these tips useful!
