What Guests Want to See on Your Hotel Website

The great news is that every hotel already has its own official website, but do you truly understand what the most essential elements are that guests are eager to find when they visit your site?

Come near and figure it out here!

1. High-resolution Images

Displaying a great quality of photos on your official hotel website is a very significant thing, as it is how people will have the first impression once they look into your website. Imagine people moving out of your hotel website because they thought there were no attractive accommodations on your property just because they had the bad impression of your poor-quality picture at first sight! 😫

This is an example of the high-quality images that surely will attract the guest to see further to the other best part on your hotel website. High-quality photos help to build trust and credibility. In an era where online reviews and visuals greatly influence consumer choices, professional images can alleviate concerns about misrepresentation. Guests are more inclined to trust a hotel that presents itself well visually, which can significantly affect their decision to book.

2. Top-tier Facilities & Comforts 

Top-tier facilities are important in hotels because they significantly enhance guest satisfaction by providing a comfortable and enjoyable experience and could help the hotel stand out in a competitive market by attracting more visitors. 

Most important thing is that try to offer a different facilities that rarely hotels usually do such as providing the fitness center, spa section and swimming pool. In addition, hoteliers could also serve some interesting and enjoyable comforts like serve the indoor games such as carrom board, mini table tennis, mini pool table and arcade football. 

All these techniques will help to attract guest to stay at your hotel as there are so much best offers that they could enjoy during their stay over. 

3. Reveal An Exclusive Activities 

Offering exclusive activities can significantly enhance the guest experience at your hotel. By providing adventurous options, you create opportunities for memorable and engaging experiences that go beyond a simple overnight stay. This not only attracts more guests but also encourages longer stays and increased guest satisfaction, positioning your hotel as a destination for unique experiences rather than just a place to sleep.

Exclusive activities could be something like : 

1. ATV
2. Kayaking
3. Flying Fox 
4. Scuba Diving
   
5. Camping

It is also important to make sure that your geographical area is strategic enough to provide those kinds of challenging activities but it is a bonus if you could do it! 

4. Direct Booking Button 

Direct booking button refer to reservations made straight through a hotel or vacation rental, typically via their own website bypassing third-party intermediaries like OTAs. This direct channel remains a key marketing focus due to its ability to deliver the highest profit margins.

A direct booking is much more profitable than reservations via OTAs since there are no commissions paid to third parties, so the acquisition cost per guest goes down. Direct booking also allows for upselling opportunities, which generates more revenue. 

You may include the 'Book Now' button at the first main page of your hotel website as it will ease the guest to directly make the reservation after looking all the hotel's catalogue on your hotel website. 

You also could get some idea of How To Increase Hotel Direct Bookings from our previous blog page so it could help you to enhance your technique to get more direct reservation through your direct booking button. 

5. Updated Contact Details 

It is essential for hoteliers to keep the contact details on their hotel website consistently updated, as outdated information can lead to frustrating experiences for potential guests who may attempt to reach the hotel for inquiries or support but encounter disconnected numbers or incorrect names

Updating contact details like the person in charge's number and name on a hotel website is important because it could enhances guest communication by ensuring potential guests can easily reach the hotel for inquiries or support, fosters trust by demonstrating professionalism, and improves the customer experience through quick and clear responses.

Hence, one of the best options of contact mode that you may include in your hotel website is a WhatsApp application, as it is a widely used communication tool that facilitates instant interaction, allowing guests to receive immediate assistance.

Usually, hoteliers will provide an email address for guests to reach out to them, but it is less friendly for customers to get an instant and quick answer. Therefore, maintaining current and accessible contact information is crucial for optimizing guest relations and ensuring that the hotel remains responsive and approachable, ultimately contributing to higher guest satisfaction and loyalty.

6. Guests' Testimonial 

The people that see your hotel website can be from various states and backgrounds and not only from your previous guest or only among your mutual. This makes having a dedicated testimonial section crucial for building trust and credibility. Positive feedback from past guests can effectively persuade potential customers who have yet to experience your hotel, showcasing your performance and enhancing your reputation in the market.

This is the very good feedback section example by The Katerina Hotel as the guest could view all the their previous guest feedback from here. Besides that, a feedback section on a hotel website is vital for the previous guests because it empowers them to share their experiences and opinions also allowing them to feel valued and heard, which can enhance their overall satisfaction. 

You probably wonder Why Guest Feedback Is Important For Hotels and actually you simply could visit the link to figure it out before you creating your guests' testimonial on your hotel website!

Summing Up

Organizing your hotel website to include all relevant and essential elements that relate to guest preferences is crucial. A well-structured site enhances user experience, encouraging repeat visits and increasing engagement. Without this focus, you risk creating a website that fails to attract and retain potential guests, ultimately wasting valuable resources.