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Hotel Marketing Strategies

A hotel's marketing strategies are strategies designed to promote its good and service to get the most profit.  

 

This article will help you understand the key points of hotel marketing, the most important thing to consider before deciding on your hotel marketing strategies, some best practices of hotel marketing strategies, and finally reveal two of Marriott’s marketing strategies.

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Hotel Upselling Strategies Every Hotelier Should Know

Maintaining hotel sales is a challenging task and the daily competition among hoteliers has even made it more difficult. Notwithstanding those challenges, using the right strategy will make it easier to sell hotel products and services.

 

 

When we talk about up-selling, we simply mean offering your guest extras which will make their stay even memorable; to encourage them to spend more, for example, a hotel can up-sell for a room upgrade. Some clients are willing to spend more on hotel product as far as it has value and will make their stay memorable. Below we are going to discuss some up-selling strategies in a hotel that every hotelier should know.

Read: Things You Should Consider Selling In Your Hotel

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How To Identify Your Hotel's Target Market

As a hotelier, if you want to run your hotel successfully and attract guests to your hotel, you need to know your target markets. When you understand who your guests are and what motivates them to book your hotel then you will be able to provide relevant offers and experiences that will make their stay memorable.

 

You should be able to know why your guests are booking your hotel. It could be your hotel is strategically located in a tourist area or it is because of the amazing services you offer in the hotel. You can find out the answers to these questions using the data you already have. Below we are going to discuss some of the ways to identify your hotel’s target market.

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How Hotels Can Use Video Marketing To Increase Sales

Video marketing has become a new marketing concept. Any hotelier who is not engaging in video marketing or sharing video content of his hotel is missing out on the opportunity that video marketing has offer.

Videos can capture the audience’s attention more than images. Another benefit of video is that it is versatile, you can use it as a product video, explainer video, promotional video, educational video, back scene video, or virtual tour video. Video is easy to share, easy to digest, and easy to engage with. As a hotel marketer, including video marketing, should be among your marketing strategies if you are serious about filling your hotel rooms. Let’s discuss some of the ways hotels can use video marketing to increase sales.

 

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Target Market of Beach Resort

Beach resorts are those resorts that are located close to the water or the beach where people go to relax. As a business person or as a hotelier, it is very important to know your target market. When you don’t know your target market, you may be marketing your hotel to the wrong group of people and be wondering why your rooms are not being sold out.

 

There are ways and some tools you can use to identify your target market. These include surveys, online reviews, Google Analytics, social media insight, etc. Below we are going to discuss some of the target markets for a beach resort.  

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How Hotels Benefit From Hotel Customer Relationship Management (CRM)

As guests book their stay, book hotel tours and activities, and buy products offered by the hotel, the hotel gain insights into its customer data. As the number of data being collected by the hotel increases daily, hoteliers need to seek good Customer Relationship Management (CRM) that will help them to manage these customer data. They also need a good CRM strategy that will enable them to analyze and put all these customer data to good use.

A good CRM strategy can help hotels to nurture a good relationship with their guests and this is important especially in the hotel industry where customer satisfaction is the main objective. Subsequently, we are going to discuss how hotels benefit from their hotel CRM.

 

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Influencer Marketing For Hotels: What You Need To Know As A Hotelier

Over the years there has been an increase in the number of hotels that include influencer marketing as one of their marketing strategies. When we used this strategy properly, can increase the brand awareness of the hotels and attract more guests to the hotel. But when not used properly it leads to failure and even leaves a negative reputation on the hotel. Both the big hotels and the budget hotels are using this strategy to attract more guests to their hotels. In the below section, we will discuss some of the things a hotelier should know before diving into influencer marketing.

 

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Hotel Group Sales Strategies: How To Attract Corporate and Group Bookings

The group sales (corporate and group booking) are usually beneficial to hotels. This is because they are heavy spenders when it comes to hotel bookings. Due to these reasons, there are a lot of competitions among hotels to attract this kind of group sales. The demand for group business has increased and if any hotel wants to attract these groups of businesses, their hotel marketing, and sales strategies must be overhauled.

When it comes to group business, there are a lot of factors to consider in place. There are usually some checklists to follow when hoteliers try to get a good deal for their group clients. Below we are going to discuss some of the hotel group sales strategies that hoteliers can use to attract corporate and group bookings.

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4 Creative Hotel Package Ideas

The most important thing for hoteliers is to fill their rooms and make more profit. It is important to know that when you design a good hotel package especially during festive seasons and holidays, your task of filling your room becomes much easier.

Today’s generations are tech-savvy and can easily get bored, so your hotel packages need to be creative. The decision path taken by a traveler to book a hotel has become broad, therefore hoteliers need to become creative in their marketing and promotions.

Nowadays, it is not just enough to be listed in OTAs and other sales channels or to have an amazing website with a booking engine integrated. However, you also need to have amazing creative packages that will attract different types of guests to your hotel.

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The Importance of Promo Codes In Promoting Your Hotel

As a hotelier, if you are already running your hotel or are about to start, you should consider including promo codes in your promotion and marketing strategy. Promo codes have already proved that they can be a powerful marketing tool for hotels. If used properly and with the right marketing strategy, promo codes can help you to fill your rooms faster by convincing reluctant clients to book from you. Also, you can use promo codes to attract more direct bookings to your hotel through your websites and social media pages. Below we are going to discuss some of the importance of promo codes in promoting your hotel.

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