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What To Consider Before Running Your Hotel Facebook Ads

Facebook is a kind of social media networking any hotelier can’t ignore. Facebook has billions of active users daily. If you are looking for social media to run your hotel ads, Facebook should be your number one choice. The targeting options on Facebook have made it possible for hoteliers to reach travelers with Facebook ads. You can create Facebook ads by selecting the interest of the people, their location, or their language. Here are some tips on what you need to consider before running your hotel Facebook ads. You can check out the video below on how to run hotel Facebook ads

Video courtesy from Youtube.


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Hotel Sales Strategies To Boost Revenue

Every hotelier needs to implement a sales strategy. It is part of revenue generation for hotels. Before any hotel can successfully implement a sales strategy, they should first identify their target market. Without understanding your hotel target market, you may be promoting the wrong people. Identifying and understanding your target market will make sure that all your sales strategy is focused on the right kind of guests. Then only you can implement your sales strategy. This article is written with a focus on hotel sales strategies to boost your hotel revenue.


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Reasons Why Every Hotelier Should Embrace Hotel Content Marketing

Content marketing is very important, and every hotelier needs to integrate content marketing as part of their digital marketing strategy. Content marketing is important because it focuses on educating your hotel guests rather than selling to them directly. Any hotelier who is not involved in content marketing is missing out on a lot of advantages. The truth is that Google and other search engines love hotels that engage in content marketing. Their website is usually on the first page of search engines. This article highlights some reasons why every hotelier should embrace hotel content marketing.


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Hotel Instagram Strategy: How To Maximize Your Instagram Marketing

With the increase in mobile technology, people are now dependent on their mobile for their day-to-day activities. They use their smartphone gadget to take photos everywhere they are. Interestingly, most of these photos find their way to Instagram. Also, the majority of travelers these days are young people. These young people always check on their Instagram to decide where to travel and what to do.

So, as a hotelier, you should seize this opportunity and make your hotel Instagrammable. To do so, you must first create your own Instagram page. Then, you can post pictures of your hotel and also about your guests enjoying themselves at your hotel. Check out some of the hotel's Instagram strategies that your hotel can use.


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How To Identify and Understand Your Hotel Guests' Segmentation

As a hotelier, having a good understanding of who your guests are, it is very important to serve them right. Also, knowing your guests' segmentation will help your marketing team during marketing planning. It will help you to determine your hotel’s target market and focus your attention on them. If you want to communicate with your guests properly and understand their needs, first of all, you need to identify and understand the segmentation of your hotel guests.

Read also: How To Identify Your Hotel’s Target Market


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5 Tips On Hotel Digital Marketing: A Must Know For Hoteliers Before 2020

Every hotel needs to have a digital marketing strategy. Time has gone by when hotels don’t care about having a website and social media pages. They depend solely on OTAs to fill their rooms. Any hotel still using this strategy needs to change it before 2020. If your hotel still does not have a website and social media pages where guests can do the direct booking, then you will probably see a drop in your hotel’s revenue, plus more empty rooms by the day. 


Here, we listed five tips on hotel digital marketing that every hotelier needs to know before the coming of the year 2020. We are in a digital age, and every hotel needs a digital marketing strategy to move forward and have a competitive advantage.

Read also: Hotel Digital Marketing Trend


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Hotel Branding Strategy You Need To Know Before 2020

When you take your hotel brand seriously, you will be rewarded with the number of hotel bookings. What do people say about your brand when you are not around? When your brand leaves a good impression on people, they will advertise your hotel for you through word of mouth by telling their friends and families about your hotel. These actions will help you to fill your room and make more profit. On the other hand, a poor brand will lead to negative feedback and discourage potential guests from booking your hotel. Below we are going to discuss some hotel branding strategies you need to know before 2020.


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5 Early Bird Promotion Ideas For Hoteliers

Sometimes, there are guests who are not ready to make room bookings. They do their search and click the book to see what the hotel's offer is. For example, what they can do in the city they are visiting. However, with early bird promotions, hoteliers can motivate guests to book their rooms early from your website. This article intends to give some early bird promotion ideas for hoteliers.


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Social Media Posts Ideas For Hotels

There’s no doubt that social media has become a good place to search for prospective guests for hotels. Social media marketing is one kind of marketing strategy that hoteliers can’t ignore. It is because almost all their customers are using one social media or the other. Facebook, Twitter, Instagram, and LinkedIn are gaining more popularity nowadays.

Sometimes hotel marketers can run out of ideas on what to post on their hotel social media pages. Well, it happens not only for hotel businesses. There are times when the audience doesn't engage with their post. So, they get discouraged and disappointed. Because of these obstacles, some hotels go weeks without a post on their social media pages. Avoid such action, hoteliers! You’re going to have a reduction in the number of guests. Worry no more because here, we will outline some social media posts ideas for hotels.

Read also: Generate Content Ideas for Your Hotel


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Smart Resort Marketing Strategies

The competition among resort owners is tense, every resort wants to fill their rooms and maximize profit. The challenge of getting a guest usually falls on the marketing team. Sometimes the marketing team runs out of ideas and gets frustrated when their effort is not yielding a positive result. But with the right strategy and some marketing budget, it will be easier to attract guests to a resort. 


Below we are going to discuss some of the smart resort marketing strategies that can help resort owners to increase their resort bookings and generate more revenue. If done right, then you can say goodbye to empty resort rooms.


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