-Last update on May 2023-

Numerous small hotels are still unsure of how to effectively target the most appropriate types of travellers for their establishments. Fair enough, you have the skills as an accommodation provider, not a marketer. But that should not be the reason why you should not know whom you should be targeting as your hotel’s customers. 

In this article, we will be covering 3 target markets you can (and should) focus on for your small hotel!

-Updated on 20th July 2022-

A No-Show is defined in the hospitality industry as a person or guest who does not arrive where and when they should be at a hotel or motel and makes no explanatory contact.

-Updated on 23rd May 2023-

Social media has impacted us more than ever, thanks to the lockdown we had during the pandemic. The emergence of new social media applications such as TikToks has changed the social media landscape forever. As the travel and tourism industry reopens, it’s only wise for you hoteliers to start prepping yourself up with what’s to come in 2023. This article covers the four leading social media platforms you might or may not be familiar with and what you can learn as part of your 2023 social media hotel marketing strategy. 

Thanks to the rising global disposable incomes, the hotel industry is a fast-growing industry. In reality, domestic and foreign visitors spent a total of $792.4 billion on leisure travel in 2019. The sector, however, is not without its difficulties. Many hotels have suffered a setback due to Covid-19, and the advent of hotel aggregators threatens to drive away clients. Changes in visitor expectations resulting from the growing millennial population, as well as erratic revenue, flow due to unsold inventory during the off-season, are other areas of worry for hotels.

To overcome these obstacles, you must always be on the minds of your customers. For this reason, hotel operators should have a constant dialogue with their consumers, offering them personalised discounts and updates on new product releases and development into new markets. These factors are critical to the success of your loyalty programme.

You must understand your clients better than your competitors to begin a tailored relationship with them. A successful hotel CRM may make prospects remember you and strengthen your relationship with them, causing them to return to you again and time again.

The outbreak and spread of the Covid-19 pandemic have affected the tourism and hotel industry badly. In the mid of February 2021, we conducted a survey of hoteliers with the objective of gaining some insights into how the pandemic is affecting their hotel businesses.

Below is the summary of the survey result on how hoteliers deal with the pandemic. 

-Updated on 23rd May 2023-

The recent pandemic has taught us about the norm, especially on social distancing. Many businesses are now looking for technology that allows them to reduce human contact in order to avoid the spread of coronavirus diseases. Demand for safety and convenience by customers is also increasing. Hence,  self-service kiosks now are on the rise in the business industry.

The COVID-19 pandemic has sped up the adoption of hotel kiosks in the hospitality business. In this article, we listed six hotel kiosk suppliers in Malaysia.

Malaysian are familiar with hotel kiosks thanks to Resort World Genting. Resort World Genting installed the first kiosk in the year 2015. Some hotels in Malaysia have started to make use of kiosk systems. The kiosk helps reduce guest queuing time, and operational costs and now it has another reason - to lower the spread of COVID-19. 

In case you haven't read this article, we have compiled a list of items that you will need to consider before buying a hotel kiosk. We've also covered what you will need to know before you get a hotel kiosk app or software and what other features you should consider getting in the kiosk software here. If you're planning to buy a kiosk, do check out the hotel kiosk price range article.

What Is Hotel Marketing?

Many hotel owners and workers assume marketing is simply selling at a bigger scale such as by selling on various social media platforms. While that is a part of marketing, marketing is so much more, marketing involves the process of designing, conveying information, distributing content, offering and delivering services, and advertising to say the least.

There are many different topics associated with marketing such as content marketing, trend analysis, social media marketing, and advertising. These are just some of the topics that hoteliers might want to learn more about to run a successful hotel business. We will do our best to make this article as content-rich and comprehensive as possible.

Read also: 5 tips on hotel digital marketing a must know for hoteliers

Overview Domestic travel planning

Domestic tourism will be the first thing to recover from the 2020 pandemic that affects our tourism badly. While most countries are still closing their border, domestic tourism currently plays an important role for economies to afloat.

How you market and promote your business will determine how successful your business is. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them.