Hotel Marketing Tips & Tricks

In today's competitive hospitality industry, effective marketing strategies are crucial for attracting guests and ensuring your hotel stands out. From online presence to guest engagement, every aspect plays a vital role in your marketing success.

Let's give some 5 minutes of your time to have some overview on what are the tips & tricks that your hotel should know in order to understand the marketing strategy in the market for hospitality industry! 

Optimize Your Hotel Website

Every hotel company not just must have an official website that people can go to, but also they have to make sure their website is relevant and always optimised. 

How? 

Let us focus on these 6 several key areas to optimize your hotel website:

Leveraging Your Hotel Social Media Account

Social media is a powerful tool for hotel marketing. Platforms like Facebook, Instagram, and Twitter allow you to connect with potential guests, share updates, and showcase your property. 

However, if you want to get a more advanced target audience, TikTok would be the best social media that you have to always be active in as people nowadays are more tend to use it. This really could help your hotel if your main target is a young and Gen-Z community!

This is an example property, Arch By The River uses social media as one of its marketing strategies. The promotion method of their property in TikTok account really relevant and follows the new story trending that happens in our society currently. This way actually attracts the TikTok user to see further what is in their TikTok account which also could lead them to try to stay at their place. 

Apart from that, we also have explaining in detail about Social Media Hotel Marketing Strategy 2024 in our blog post that you may refer to gain more ideas on how you could manage your hotel social media account align with the trends nowadays. 

Enhance Your Hotel Email Marketing Usage

Next, email marketing is an essential tool for hotel companies, enabling them to connect with guests, foster loyalty, and drive bookings through personalized communications and targeted promotions.

Using your own email marketing for your hotel business entails gathering guest emails through producing engaging content with personalized offers and information about local events, designing eye-catching and mobile-friendly emails with obvious calls-to-action, automating and scheduling campaigns for timely engagement & monitoring and analyzing performance metrics to optimize future campaign.

Here are some content ideas that you can do in using the email marketing for your hotel : 

1. Birthday / Anniversary: Do a birthday campaign to reward customers with an exclusive offer for their special day.
   
2. Membership Program: Offer a membership plan for your guests by stating all the benefits that they will obtain at the hotel if they are a part of the member. The benefits could be that guests will earn points on every stay, priority check-in and check-out and receive other exclusive discounts.
3. Pre-Arrival Letter: Pre-arrival letters provide guests with need-to-know information about this stay and the opportunity to enhance their stay with room upgrades and amenity add-ons (which also drive more revenue to your bottom line).
   
   
4. On-Property Welcome: What better way to welcome a guest on-property than with a personal welcome note from the hotel team? You can deploy the email the moment the guest checks in as it is a great way to capture emails at the front desk by offering to send an email with a compelling offer such as dining credit, complimentary cocktail, discount at the spa and more.
   
   
5. Transactional: All new reservations, cancellations, and changes to an existing booking require an email template that is both on-brand and easy-to-read. Keep these templates clean, clear and focused.
   
   

All of these actions can greatly improve guest engagement, encourage bookings, and cultivate enduring relationships.

Manage Your Hotel Review Smartly 

A hotel company must prioritize review management. This is because a review is something that will affect's the guest impression towards our property. Generally, we all know that good feedback will keep a good reputation in a hotel while bad reviews will actually prevent a hotel from running their property smoothly.

However, do you know that you should not ignore or get too anxious when you receive a bad review from your guest as it is actually will help you to learn your weakness in serving the best quality of your property?

This is a very rare trick that hotel management has been exposed to, here are the ways how you could manage when you receive uncomfortable feedback from your guest : 

A hotel has to learn from this kind of reviews by identifying trends and making necessary adjustments, train staff to provide exceptional service and promptly resolve issues, engage with reviewers by thanking them for the comments and professionally address concerns.

Offer Best Promotions and Packages 

A hotel operator should use promotions and packages as they can draw in new business, promote repeat business, and raise overall visitor satisfaction.

Here's how to apply this strategy in an efficient manner:

1. Seasonal Offers 

To encourage customers to make reservations during particular times, provide limited-time promotions that coincide with holidays, regional celebrations, or popular travel times.

Example: 20% off for reservation room on school holiday. 

2. Discounts for Longer Stays

Provide discounted prices to visitors who reserve longer stays to entice them to remain at your hotel for their leisure or business travels.

Example: RM 25 off for a duration stay of more than 3 days onwards. 

3. Packages with a theme

Make packages that are tailored to individual interests. You can create adventure packages that include outdoor activities, family packages that include tickets to nearby attractions, or romantic packages that include supper and spa treatments.

Example: "Sweet Package" refers to every Queen Bedroom booking on the weekend will automatically get the exclusive candlelight dinner session in the hotel. 

4. Inclusive Packages

To give visitors a seamless experience and better value for their money such as combining lodging with meals, tours, or activities.

Example: Every Solo Room with two people will get a voucher to join the ATV activities.

5. Celebrate Milestones

Provide honeymoon, anniversary, and birthday packages with exclusive.

Example: Every end of the month, provide an anniversary package specifically for the 5 years of marriage partner. 

Wrap-up

All these tips are very basic points that you have to take note of before you can jump into another more expert marketing strategy. Make sure that you are really good at managing all these hotel marketing tricks first in order to run your hotel with a better reputation from time to time. Save this hotel marketing tips & tricks for your future hotel reference!