Every hotel needs to have a digital marketing strategy. Time has gone by when hotels don’t care about having a website and social media pages. They depend solely on OTAs to fill their rooms. Any hotel still using this strategy needs to change it before 2023. If your hotel still does not have a website and social media pages where guests can do the direct booking, then you will probably see a drop in your hotel’s revenue, plus more empty rooms by the day. 

Here, we listed five tips on hotel digital marketing that every hotelier needs to know before the coming of the year 2023. We are in a digital age, and every hotel needs a digital marketing strategy to move forward and have a competitive advantage.

Read also: Hotel Digital Marketing Trend

When you take your hotel brand seriously, you will be rewarded with the number of hotel bookings. What do people say about your brand when you are not around? When your brand leaves a good impression on people, they will advertise your hotel for you through word of mouth by telling their friends and families about your hotel. These actions will help you to fill your room and make more profit. On the other hand, a poor brand will lead to negative feedback and discourage potential guests from booking your hotel. Below we are going to discuss some hotel branding strategies you need to know before 2020.

Sometimes, there are guests who are not ready to make room bookings. They do their search and click the book to see what the hotel's offer is. For example, what they can do in the city they are visiting. However, with early bird promotions, hoteliers can motivate guests to book their rooms early from your website. This article intends to give some early bird promotion ideas for hoteliers.

There’s no doubt that social media has become a good place to search for prospective guests for hotels. Social media marketing is one kind of marketing strategy that hoteliers can’t ignore. It is because almost all their customers are using one social media or the other. Facebook, Twitter, Instagram, and LinkedIn are gaining more popularity nowadays.

Sometimes hotel marketers can run out of ideas on what to post on their hotel social media pages. Well, it happens not only for hotel businesses. There are times when the audience doesn't engage with their post. So, they get discouraged and disappointed. Because of these obstacles, some hotels go weeks without a post on their social media pages. Avoid such action, hoteliers! You’re going to have a reduction in the number of guests. Worry no more because here, we will outline some social media posts ideas for hotels.

Read also: Generate Content Ideas for Your Hotel

-Updated on May 2023-

The competition among resort owners is tense, every resort wants to fill their rooms and maximize profit. The challenge of getting a guest usually falls on the marketing team. Sometimes the marketing team runs out of ideas and gets frustrated when their effort is not yielding a positive result. But with the right strategy and some marketing budget, it will be easier to attract guests to a resort. 

Below we are going to discuss some of the smart resort marketing strategies that can help resort owners to increase their resort bookings and generate more revenue. If done right, then you can say goodbye to empty resort rooms.

A hotel's marketing strategies are strategies designed to promote its good and service to get the most profit.  

This article will help you understand the key points of hotel marketing, the most important thing to consider before deciding on your hotel marketing strategies, some best practices of hotel marketing strategies, and finally reveal two of Marriott’s marketing strategies.

Maintaining hotel sales is a challenging task and the daily competition among hoteliers has even made it more difficult. Notwithstanding those challenges, using the right strategy will make it easier to sell hotel products and services.

When we talk about up-selling, we simply mean offering your guest extras which will make their stay even memorable; to encourage them to spend more, for example, a hotel can up-sell for a room upgrade. Some clients are willing to spend more on hotel product as far as it has value and will make their stay memorable. Below we are going to discuss some up-selling strategies in a hotel that every hotelier should know.

Read: Things You Should Consider Selling In Your Hotel

As a hotelier, if you want to run your hotel successfully and attract guests to your hotel, you need to know your target markets. When you understand who your guests are and what motivates them to book your hotel then you will be able to provide relevant offers and experiences that will make their stay memorable.

You should be able to know why your guests are booking your hotel. It could be your hotel is strategically located in a tourist area or it is because of the amazing services you offer in the hotel. You can find out the answers to these questions using the data you already have. Below we are going to discuss some of the ways to identify your hotel’s target market.

Video marketing has become a new marketing concept. Any hotelier who is not engaging in video marketing or sharing video content of his hotel is missing out on the opportunity that video marketing has offer.

Videos can capture the audience’s attention more than images. Another benefit of video is that it is versatile, you can use it as a product video, explainer video, promotional video, educational video, back scene video, or virtual tour video. Video is easy to share, easy to digest, and easy to engage with. As a hotel marketer, including video marketing, should be among your marketing strategies if you are serious about filling your hotel rooms. Let’s discuss some of the ways hotels can use video marketing to increase sales.

-Updated on October 2024-

Beach resorts are those resorts that are located close to the water or the beach where people go to relax. As a business person or as a hotelier, it is very important to know your target market. When you don’t know your target market, you may be marketing your resort to the wrong group of people and wondering why your rooms are not being sold out.

There are ways and some tools you can use to identify your target market. These include surveys, online reviews, Google Analytics, social media insight, etc. Below we are going to discuss some of the target markets for a beach resort.