When you take your hotel branding seriously and properly, you will see the reward in the booking of your hotel. What do people say about your brand when you are not around? When your brand leaves a good impression on people, they will advertise your hotel for you through word of mouth by telling their friends and families about your hotel. These actions will help you to fill your room and make more profit. On the other hand, a poor brand will lead to negative feedback and discourage potential guests from booking your hotel. Below we are going to discuss some hotel branding strategies you need to know before 2020.
Understand Your Target Market
Firstly, if you are serious about your hotel branding strategy, you need to identify and understand who is/are your target market. Your audience are the people who will help your hotel to create more brand awareness. So, you need to know who they are in order to understand how to communicate with them properly. You should understand your hotel segment, who they are, why they are choosing your hotel, where they are coming from, and how big they are. When you have totally understood who is/are your target market, you can then focus on creating your brand awareness towards your target market.
Read also: How To Identify Your Hotel’s Target Market
Be Consistent With Design
When it comes to hotel branding strategy, your designs matter. When you have already identified and understood your target market and your hotel guests’ segmentation, you can proceed creating designs that they can relate to. Your website design should be consistent across all your pages including your social media pages. What do consistent mean? You may ask. We relate consistency of your hotel logo, colors, fonts, etc. with all of your marketing and advertising platforms. Your designs should also be consistent with your marketing designs for your flyers, banners, brochures, etc.
Display Your Brand On Social Media
When we are talking about branding strategy, social media is very important. Not only do you need to create social media pages on all the popular social media like Facebook and Instagram, but you also need to display your hotel brand on your social media pages. Use your social media networks to build your hotel brand awareness. As mentioned in the previous section, you have to make sure the designs are the same across all your social media pages. Your profile pictures and cover images should all be consistent with your hotel brand, otherwise your guests may not be able to recognize your hotel. Also, make sure you publish posts that your audience can relate and engage with.
Get Your Employees To Reflect Your Brand
Your hotel staff needs to understand your hotel branding strategy. This is because they are the ones who are going to promote your hotel brand and at the same time communicating with your guests. Hence, your staff must understand your hotel audience and your hotel segment. Create a friendly working environment at your workplace so that your staff can talk positive things about your hotel even outside their working hours.
As part of your hotel branding strategy, you can also use influencers to promote your brand. But you need to make sure you choose the right influencer that understands the brand you are trying to build and promote. Always be mindful of your hotel reputation, both online and offline. Reputation is difficult to rebuild once it is destroyed. Also, remember not to downgrade your hotel quality and standard.
Building your hotel brand is a long-term strategy. Create your hotel brand awareness and let guests know who your hotel is. Provide them with high quality services so each time after their stay, they will have memorable experiences. We still believe that word-of-mouth marketing is very powerful in helping your hotel to create its brand awareness.
Softinn Solutions Sdn. Bhd. recently announce its partnership with the industry-leading Channel Manager - SiteMinder. Learn how we help hundreds of hotels better manage their business and increase direct booking sales.