How To Identify Your Hotel's Target Market

As a hotelier, if you want to run your hotel successfully and attract guests to your hotel, you need to know your target markets. When you understand who your guests are and what motivates them to book your hotel then you will be able to provide relevant offers and experiences that will make their stay memorable.


You should be able to know why your guests are booking your hotel. It could be your hotel is strategically located in a tourist area or it is because of the amazing services you offer in the hotel. You can find out the answers to these questions using the data you already have. Below we are going to discuss some of the ways to identify your hotel’s target market.


Survey Your Customers

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If you are wondering what kind of people or group that stay in your hotel, why don’t you ask them using a survey? Using a survey is an easy and simple way to get customer feedback. The survey reveals to you what your guest is thinking. From the survey feedbacks, you can then figure out what is attracting your guest to your hotel. You can also know how you are performing and what areas you need to improve as well as what your guest loves about you. You can integrate these survey questions with your guests during their check-out. Keep the questions simple and short. For example, you can ask questions such as: How did you hear about us? What did you enjoy most about our hotel? Will you recommend us to a friend?

Read: Why Guest Feedback is Important for Hotels


Online Reviews

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There is a lot you can find out by reading the online reviews of your hotel. In these online reviews, guest can explain their experience, what they enjoyed most at your hotel and what they did not enjoy about your hotel. Take your time to read these reviews, and take notes. With the information from the reviews, you can serve your guests better as you have a better understanding of their expectations. From the reviews, you can also get an idea of the types of guests staying at your hotel or the group of people your guest is attracting.  


Google Analytics

This is a wonderful tool that you can use to understand your website visitors. The good news is that Google Analytics is a free and useful tool. With this tool, you can find out where your website visitors are located, how long they spend on your site, what page do they spend their time on, or what they click on. Also, you can find out what device they are using such as laptops or mobile devices. Once you figure out how to interpret the data, you will be able to understand whom you are attracting to your website and whether they fit into your target market.


Social Media Insights


It has become a trend nowadays that people like to share information on social media. This can be on Facebook, Instagram, or Twitter, to name a few. From these social media posts, you can gather your target market information. Besides, you can even make your content more appealing to your target market. 

Read: Hotels Should Implement These 5 Doable Social Media Strategies


No matter who is your target market, make sure you have all the data you need to make a decision. Surveys, online reviews, Google Analytics, and social media insights are some of the tools you can use to understand your guests better. Embrace them and use them! 

You're reading a blog compiled by Softinn. We're a hotel-technology company with the mission to make hotelier work easier. Do subscribe if you enjoy reading our blog or you may interact with us on our Facebook Page.

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