-Updated on 20th July 2022-
Beach resorts are those resorts that are located close to the water or the beach where people go to relax. As a business person or as a hotelier, it is very important to know your target market. When you don’t know your target market, you may be marketing your resort to the wrong group of people and wondering why your rooms are not being sold out.
There are ways and some tools you can use to identify your target market. These include surveys, online reviews, Google Analytics, social media insight, etc. Below we are going to discuss some of the target markets for a beach resort.
When it comes to a beach resort and its target market, the first group of people that always come to mind are tourists. This is because the beach is always a tourist center where people from different parts of the world will likely visit. These days many tourists are tired of the big cities, they are fed up with tall buildings and skyscrapers, busy streets, and fast cars. They just want to visit a beach, relax and enjoy themselves in the water. So, as a hotelier, if your hotel is a beach resort, then you are probably getting many tourist guests.
The young ones are the ones who have major tourist locations on their list of places to visit. The Millennials are always ready to travel. When you look around the beach you will mostly see young people. And as a hotelier managing a beach resort, if you can check your resort's historical data, you will see that most of your guests fall under this category. This group of people always use any opportunity they get to travel to tourist attraction centers and the beach is one of their main destinations.
When it comes to beach vacations, especially during school or public holiday seasons, families are usually among those beach visitors. Most times families find it difficult to create time for themselves. Either they are busy working schedules, have inappropriate traveling time, or their children are having classes. Families just couldn’t get the right time to be together. So any time they get the opportunity to travel, they take it and one of the destinations for families is also the beach. Unlike tourists and young people, families always plan their travel ahead of time. They book their accommodations on time and also, they plan for the activities they are going to be engaged with.
Last but not least, couples are the commonly found visitors in a beach resort, especially newly married couples, engaged couples, or people in a serious relationship. These couples are always looking for where to go to strengthen their love for each other or planning for their honeymoon trip and the beach is usually a top destination for couples.
Example of Beach Resort
- Barokah Hill Beach Resort, Johor, Malaysia
- Bayu Beach Resort Port Dickson, Negeri Sembilan, Malaysia
- Pearl Farm Beach Resort, Kaputian District, Philippines
- The Anvaya Beach Resort, Bali, Indonesia
The Marketing Trends in 2022
Video MarketingWith the existence of Youtube, Instagram Reels, Facebook, TikTok, video tents to attract many people nowadays. You may create some attractive video showing your resort rooms, the seaview, the foods, the beautiful surrounding and share it to your social platforms to get more engagements.
Read also: How Hotels Can Use Video Marketing To Increase Sales
Social Media MarketingSocial media marketing can be like in image, video, contents with a good description and offers. Running Facebook Ads also can be one of the way to reach out to more audiences. \
Read also: 5 Doable Social Media Strategies
Direct BookingDirect Booking is where you enable your potential guests to make a booking via phone call/WhatsApp or via your website online that will be directed to you without going through third party like OTAs that takes commissions.
Direct Booking consider the cheapest channel for hotels and resorts businesses to receive bookings. You may look for the booking engine providers that offer commission free booking engine. In our list, we do know about Siteminder, Ezee and Softinn. Check-out this blog for more information about Hotel Booking Engine
In conclusion, it is very important as a hotelier that you know who your target market is. When you have already identified your target market, then you can focus your energy on promoting your hotels to these groups of people.
We recently published an e-book about Guide to 10x Your Hotel Direct Booking. This ebook includes the framework to increase direct booking, tips to increase direct booking, ideas and templates that you can use for your marketing campaign and promotion. Feel free to download it.