Video marketing has become a new marketing concept. Any hotelier who is not engaging in video marketing or sharing video content of his hotel is missing out on the opportunity that video marketing has offer.

Videos can capture the audience’s attention more than images. Another benefit of video is that it is versatile, you can use it as a product video, explainer video, promotional video, educational video, back scene video, or virtual tour video. Video is easy to share, easy to digest, and easy to engage with. As a hotel marketer, including video marketing, should be among your marketing strategies if you are serious about filling your hotel rooms. Let’s discuss some of the ways hotels can use video marketing to increase sales.

-Updated on May 2023-

Beach resorts are those resorts that are located close to the water or the beach where people go to relax. As a business person or as a hotelier, it is very important to know your target market. When you don’t know your target market, you may be marketing your resort to the wrong group of people and wondering why your rooms are not being sold out.

There are ways and some tools you can use to identify your target market. These include surveys, online reviews, Google Analytics, social media insight, etc. Below we are going to discuss some of the target markets for a beach resort.

As guests book their stay, book hotel tours and activities, and buy products offered by the hotel, the hotel gain insights into its customer data. As the number of data being collected by the hotel increases daily, hoteliers need to seek good Customer Relationship Management (CRM) that will help them to manage these customer data. They also need a good CRM strategy that will enable them to analyze and put all these customer data to good use.

A good CRM strategy can help hotels to nurture a good relationship with their guests and this is important especially in the hotel industry where customer satisfaction is the main objective. Subsequently, we are going to discuss how hotels benefit from their hotel CRM.

Over the years there has been an increase in the number of hotels that include influencer marketing as one of their marketing strategies. When we used this strategy properly, can increase the brand awareness of the hotels and attract more guests to the hotel. But when not used properly it leads to failure and even leaves a negative reputation on the hotel. Both the big hotels and the budget hotels are using this strategy to attract more guests to their hotels. In the below section, we will discuss some of the things a hotelier should know before diving into influencer marketing.

The group sales (corporate and group booking) are usually beneficial to hotels. This is because they are heavy spenders when it comes to hotel bookings. Due to these reasons, there are a lot of competitions among hotels to attract this kind of group sales. The demand for group business has increased and if any hotel wants to attract these groups of businesses, their hotel marketing, and sales strategies must be overhauled.

When it comes to group business, there are a lot of factors to consider in place. There are usually some checklists to follow when hoteliers try to get a good deal for their group clients. Below we are going to discuss some of the hotel group sales strategies that hoteliers can use to attract corporate and group bookings.

The most important thing for hoteliers is to fill their rooms and make more profit. It is important to know that when you design a good hotel package especially during festive seasons and holidays, your task of filling your room becomes much easier.

Today’s generations are tech-savvy and can easily get bored, so your hotel packages need to be creative. The decision path taken by a traveler to book a hotel has become broad, therefore hoteliers need to become creative in their marketing and promotions.

Nowadays, it is not just enough to be listed in OTAs and other sales channels or to have an amazing website with a booking engine integrated. However, you also need to have amazing creative packages that will attract different types of guests to your hotel.

As a hotelier, if you are already running your hotel or are about to start, you should consider including promo codes in your promotion and marketing strategy. Promo codes have already proved that they can be a powerful marketing tool for hotels. If used properly and with the right marketing strategy, promo codes can help you to fill your rooms faster by convincing reluctant clients to book from you. Also, you can use promo codes to attract more direct bookings to your hotel through your websites and social media pages. Below we are going to discuss some of the importance of promo codes in promoting your hotel.

In 2018, the World Tourism Organization (UNWTO) claimed that international arrivals increasing to 1.4 billion. What an enormous number, right? But how many hotels managed to transform this into higher revenue?

Price is a key marketing tool feature to earn profit and meeting customers’ needs. It is the cost of a product or service after thorough research, in-depth understanding, and the risk-taking phase of complex calculation.

In this competitive age where every hotel is competing to fill up their hotel rooms, the loyalty and reward programs can be the difference between having an average occupancy and having a fully booked hotel. The majority of travelers and tourists use hotel loyalty and reward programs to determine the hotel they are going to book.