Locked down at home? Now is your best time to learn. 

We have compiled a list of free online courses and some online Webinars for you  - Hotelier. This is a growing list that will be updated from time to time as we discover new courses. Feel free to suggest new content to be added in the comment section. 

Enjoy and happy learning! 😀

Event hotels focus on generating revenues through events such as weddings, business meetings, celebrations, dinners, and fundraisers. Such big events could definitely bring in more profits to your hotel. Here's where you need some booking add-ons to enhance your hotel website. It helps to give your guests or any event planner an amazing experience when they visit your website. Each add-on you add to your website will bring new functionality to your hotel booking website. Some hoteliers are not aware of the usefulness of hotel booking add-ons that they can invest in. Herein we listed 5 hotel booking add-ons for event hotels. 

Read also: Generating Revenues Through Events & Entertainment

Time has changed when the hotel industry lacks behind in terms of technology adaptations. These days the hotel industry is at the forefront of technology implementations. Each year brings its own wave of smart technology to the hotel industry. Due to the competition in the hotel industry and the need to provide better guests' experiences, hoteliers try their best to adapt to these technologies. Hoteliers actually pay attention to new technology trends and adapt to them when necessary.

One thing for sure, hotel technology plays a major role in almost all aspects of the hotel industry, from hotel operations to marketing, and fulfilling guest expectations. In this article, we will discuss the next big things in the hotel industry with a focus on hotel technology.

"How can I generate more revenues for my hotel?"

It is a question that all hoteliers are questioning. Hoteliers want to know how they can increase their hotel revenues, how they can fill their rooms, and make more money. The competition in the hotel industry is becoming fierce day by day. More new hotels are coming up. New technologies are being adopted to make guests stay more comfortable. All these actions taken by hoteliers are just wanted to help them to make more money. Hotels are trying to retain the existing guests and attract new guests to stay in the hotel. So, without further ado, here are 5 ways to increase your hotel revenue in 2020.

Read also: Hotel Sales Strategies To Boost Revenue

Travelers and tourists come to your city to visit around. Therefore, before you start to plan for the type of promotion to attract them, you may want to consider attracting them with an appealing tour package. Without an appealing tour package, guests won’t be interested to book your tour. There are a lot of competitions when it comes to tour packages. There are many different ways travellers and tourists can check for tours before they are making decisions. You must know how to promote your tour. This article discusses some of the ways to promote your tour package for maximum sales.

Facebook is a kind of social media networking any hotelier can’t ignore. Facebook has billions of active users daily. If you are looking for social media to run your hotel ads, Facebook should be your number one choice. The targeting options on Facebook have made it possible for hoteliers to reach travelers with Facebook ads. You can create Facebook ads by selecting the interest of the people, their location, or their language. Here are some tips on what you need to consider before running your hotel Facebook ads. You can check out the video below on how to run hotel Facebook ads. 

Video courtesy from Youtube.

Every hotelier needs to implement a sales strategy. It is part of revenue generation for hotels. Before any hotel can successfully implement a sales strategy, they should first identify their target market. Without understanding your hotel target market, you may be promoting the wrong people. Identifying and understanding your target market will make sure that all your sales strategy is focused on the right kind of guests. Then only you can implement your sales strategy. This article is written with a focus on hotel sales strategies to boost your hotel revenue.

Content marketing is very important, and every hotelier needs to integrate content marketing as part of their digital marketing strategy. Content marketing is important because it focuses on educating your hotel guests rather than selling to them directly. Any hotelier who is not involved in content marketing is missing out on a lot of advantages. The truth is that Google and other search engines love hotels that engage in content marketing. Their website is usually on the first page of search engines. This article highlights some reasons why every hotelier should embrace hotel content marketing.

With the increase in mobile technology, people are now dependent on their mobile for their day-to-day activities. They use their smartphone gadget to take photos everywhere they are. Interestingly, most of these photos find their way to Instagram. Also, the majority of travelers these days are young people. These young people always check on their Instagram to decide where to travel and what to do.

So, as a hotelier, you should seize this opportunity and make your hotel Instagrammable. To do so, you must first create your own Instagram page. Then, you can post pictures of your hotel and also about your guests enjoying themselves at your hotel. Check out some of the hotel's Instagram strategies that your hotel can use.

As a hotelier, having a good understanding of who your guests are, it is very important to serve them right. Also, knowing your guests' segmentation will help your marketing team during marketing planning. It will help you to determine your hotel’s target market and focus your attention on them. If you want to communicate with your guests properly and understand their needs, first of all, you need to identify and understand the segmentation of your hotel guests.

Read also: How To Identify Your Hotel’s Target Market