These days the hotel industry has become one of the competitive and challenging industries in the business sector. Every hotel wants to attract more guests to their hotel, and in the process to grow their business and make more profit.

There are a lot of competitions out there among hoteliers, coupled with the fact that most hotels have to depend on OTAs to fill up their rooms, therefore diminishing their profit. It is then normal for hoteliers to think about things they can upsell or cross-sell in their hotel to bring in more profit. 

There is a difference between cross-selling and upselling. When you cross-sell, you are selling a product or service that will complement the one that your guest already bought but when you upsell, you are selling a higher or better version of the product or service that your guest already bought.

Here are the common things that you can upsell at your establishment. 

Pressure is on hoteliers in finding ways to retain their existing customers and even to attract more customers to increase their revenue. Most hotel managers and owners are always asking these:  

• How do we increase our hotel revenue? 
• Which action will attract more customers to our property? 

Subsequently, we are going to share some tips on how to increase hotel revenue.

The importance of Facebook to hotels and homestay can’t be over-emphasized especially in this digital age. The number of daily users is too large for hotels and homestays to just ignore. Millions of people log into Facebook as soon as they wake up, we can easily assume that people of all ages are using Facebook. As a hotel or homestay owner, no matter who your target audience is, you should rest assured that you will find them on Facebook.

In 2014, the World Tourism Organization emphasized the potential of digital marketing in the tourism and hospitality industry. Changes in customers’ behavior and the emergence of the Internet have led to changes in hotels’ marketing strategies, shifting to digital marketing.

When we talk about direct booking, it simply means the ability of travelers to book their accommodation directly from your website or social media pages rather than third-party channels like the Online Travel Agencies (OTAs). Although admittedly, It is not an easy task for any hotelier to increase direct bookings, however, if you did right, it is one of the most beneficial things a hotelier can engage in.

As the main indicator of hotel performance, the occupancy rates portray the profiting and struggling periods for your hotel. To stay competitive in the hotel industry, hoteliers need to implement unique strategies to improve the occupancy rate.

Considered as one of the top three most useful metrics for hotel owners carrying out a revenue management strategy, the occupancy rate is highlighting how much of the available space in a hotel is actually being utilized to assess the performance of a hotel. 

Content marketing is one of the key components in Digital Marketing. Users like good quality content and it can come in many forms (photos, tweets, blog posts, ebook, etc). Imagine your hotel is getting emails of potential tourists visiting your town because they download a "Must-do Check-list" that you made available on your website.

Good quality content will not only generate you qualify sales leads BUT it will also grow organically (users like to share good quality content).