Search Engine Optimization (SEO) the process of optimizing your content so that search engines ranks it higher and shows it at the top of search results of a certain keyword.

To help you getting started on creating content for digital marketing, we have compiled a list of tools that are useful and effective in performing the tasks.

Marketing plays some strong role in your hotel brands. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and delight any customers. Successful content marketing can increase profit from customer action.

Below are popular content marketing types that can be used to attract more customers for your hotel.

To have successful and effective content marketing is not an easy process. So it is important for you to analyze and measure the results of your content marketing campaign so that you can do the necessary adjustments on the next project for a better result. 

So, how to determine the success of your content? Here are some guidelines that will help you to better understand in measuring and analyzing your performance by looking at these 3 different elements.

Content Marketing is not just about creating content and distributing it. It needs an effective content marketing plan and strategy for you to think about. Who you want to target, how much you are willing to spend, what’s your goal, what you wanted to achieve and so on.

Here are the 6 elements that you should take into consideration to have a successful content marketing for your hotel.

Content Distribution is the act of promoting content to an online audience in multiple media formats through various channels.

Creating great content is not enough and would be such a waste if your audience doesn't know it exists. Therefore distribution of content is an essential part of your marketing strategy-if, not the most critical part.

Content marketing should be a part of your hotel's marketing strategy for people to know that your hotel exists.

Showcasing the unique story and brand of your property by creating and distributing valuable assets, such as blogs, posts, videos, infographics, newsletters, etc, helps hotels in attracting and retaining clients. But first, let's know what Content Marketing is and what its benefits are before doing so.

Locked down at home? Now is your best time to learn. 

We have compiled a list of free online courses and some online Webinars for you  - Hotelier. This is a growing list which will be updated from time to time as we discover new courses. Feel free to suggest new content to be added at the comment section. 

Enjoy and happy learning! 😀

There are not many IT Companies in Melaka. In this article, you will find a list of software companies in Melaka that we have compiled, feel free to suggest if we missed out any.

From the list, we found that most of the software companies are located in Melaka Tengah and Ayer Keroh. To help you in locating them, we have create a google map markers here.

Payment gateway is a service that processes online payments like credit/ debit card, FPX Internet Online Banking, and eWallet, etc, for your businesses. The purpose of payment gateways, when incorporated with any e-commerce platform, is to enable customers to pay seamlessly for their online purchases using either credit or debit cards or via online banking.