-Last update on May 2023-

Numerous small hotels are still unsure of how to effectively target the most appropriate types of travellers for their establishments. Fair enough, you have the skills as an accommodation provider, not a marketer. But that should not be the reason why you should not know whom you should be targeting as your hotel’s customers. 

In this article, we will be covering 3 target markets you can (and should) focus on for your small hotel!

~Updated on 27th October 2022~

Due to an overwhelming response, MDEC announced that the SME Business Digitalisation Grant Initiative has reached its maximum allocation. Hence, this initiative is discontinued immediately effect.

In collaboration with the Malaysian Digital Economic Corporation (MDEC), SME Bank, and Bank Simpanan Nasional, the Ministry of Finance has launched a digitalisation grant to encourage SMEs to incorporate digital technologies into their daily operations. If you are an SME considering going digital, this is a must-see opportunity! The Malaysian SME Digitalisation Initiative provides eligible SMEs with a 50% matching grant of RM5,000.

-Updated on 20th July 2022-

A No-Show is defined in the hospitality industry as a person or guest who does not arrive where and when they should be at a hotel or motel and makes no explanatory contact.

-Updated on 23rd May 2023-

Social media has impacted us more than ever, thanks to the lockdown we had during the pandemic. The emergence of new social media applications such as TikToks has changed the social media landscape forever. As the travel and tourism industry reopens, it’s only wise for you hoteliers to start prepping yourself up with what’s to come in 2023. This article covers the four leading social media platforms you might or may not be familiar with and what you can learn as part of your 2023 social media hotel marketing strategy. 

Every year, the number of hotel walk-ins decreases. Hotel bookings are now made online in the age of global digitalisation. In that number, 40% are made through Booking.com, 32% through other aggregators, and 21% through hotel websites. That shows how important it is for hotels to connect to online booking channels to grow and attract more customers.

In the current state of affairs, if you're one of the 50% of hotels that don't use a channel manager, you're probably spending hours every week uploading and updating rates, wondering where parity issues have been coming from, and tugging your hair out wishing there was a way to make it all more manageable and more efficient.

Many hotels have already adopted an intelligent tool that can assist them in updating room rates and availability and close rooms for a specific period for all connected OTAs. This solution is referred to as a channel manager! Engaging a cloud-based channel manager to help you manage your properties is a key growth driver. It will help you improve your hotel's efficiency, thus, resulting in more guests and more hotel revenues. In this article, we will dive in and learn about STAAH MAX Channel Manager.

Thanks to the rising global disposable incomes, the hotel industry is a fast-growing industry. In reality, domestic and foreign visitors spent a total of $792.4 billion on leisure travel in 2019. The sector, however, is not without its difficulties. Many hotels have suffered a setback due to Covid-19, and the advent of hotel aggregators threatens to drive away clients. Changes in visitor expectations resulting from the growing millennial population, as well as erratic revenue, flow due to unsold inventory during the off-season, are other areas of worry for hotels.

To overcome these obstacles, you must always be on the minds of your customers. For this reason, hotel operators should have a constant dialogue with their consumers, offering them personalised discounts and updates on new product releases and development into new markets. These factors are critical to the success of your loyalty programme.

You must understand your clients better than your competitors to begin a tailored relationship with them. A successful hotel CRM may make prospects remember you and strengthen your relationship with them, causing them to return to you again and time again.

Latest update: It's here! Google Free Booking Link is now on Google Maps desktop and App! Check out how it works in this video below:

When travel resumes in earnest, people would need to find information and contact travel companies online quickly. For many years, Google has helped travellers find the perfect hotel by providing a list of options with reviews, photos, and amenities. In the Hotel Ads, prices and availability for specific dates of travel are shown in real-time. Google Free Booking is one of Google’s efforts to allow for more extensive access for users to see available listings they can book with. 

There are three main types of hotel front office systems you should know. As a hotelier, you must invest in a good and easy-to-use front office system. The other name for the hotel front office system is PMS (Property Management System).

Having a user-friendly front office system will ensure the smooth running of your hotel and make your staff task easier while giving your guests a pleasant experience staying at your hotel. Your front office systems should be able to handle the daily routine of your hotel activities like room reservations, guest check-in and check-out, housekeeping, and more. 

Below we share the three Types of Hotel Front Office Systems:-

It should be noted that even a small hotel required the services of a channel manager. A small hotel can be considered a boutique hotel, motel, and Inn with 10 to 100 rooms. Imagine that constant monitoring and updating booking channels like Booking.com, Airbnb, Expedia, and others could be an unsustainable drain on cost and time to hoteliers. Consider how long it takes you to log into each third-party channel's dashboard and amend it manually.

Engaging a cloud-based channel manager to help you manage your properties is a key growth driver. It will help you to improve your hotel's efficiency, thus, resulting in more guests and more hotel revenues. There are a lot of channel manager providers in the market, thus it is critical to ensure that you have done enough research on which channel manager you should invest in for your small hotel.