A hotel website traffic is a good indicator to gauge a hotel’s direct booking performance. If you know how many people search for your website in a month, you can easily find out how it impacts your d...
In this digital age, the hotel experience that your hotel guests will have usually starts from your website. The typical guest journey starts from put...
Pressure is on hoteliers in finding ways to retain their existing customers and even to attract more customers to increase their revenue. Most hotel m...
The importance of Facebook to hotels and homestay can’t be over-emphasized especially in this digital age. The number of daily users is too large for ...
Making a profit is always a top priority for every business including hotels. For hotels to maximize their profit, they need to know the right pricing strategy to adopt. The ability to know when to in...
Imagine you’re a hotel guest that is on a hotel website looking to book a room. When you come to their booking page, you realize that you need to key in a lot of your details to make a booking. Even w...
In 2014, the World Tourism Organization emphasized the potential of digital marketing in the tourism and hospitality industry. Changes in customers’ behavior and the emergence of the Internet have led...