Hotel Marketing

Latest Articles, News & Updates

What a Good Hotel Booking Page Should Look Like

A good hotel booking page is more than just a form to fill in dates and click "book." It needs to look trustworthy, feel easy to navigate, and match your hotel's branding — so guests feel confident bo...

How to Get More Direct Bookings Through TikTok

TikTok is no longer just a platform for dance trends and viral challenges. Today, travellers are using TikTok to discover destinations, search for hot...

How Small Hotels Can Use AI to Write SEO Content That Attracts the Right Guests

Many small hotels dream of ranking for keywords like “hotel Melaka.” But realistically, highly competitive keywords are already dominated by OTAs and ...

A Practical Guide to Small Hotels in Measuring Online Marketing Campaign. [Google Analytics Required]

I am a tech founder and the CEO of Softinn. I notice that my clients (mostly small hotels) are missing out a lot simply because they don't know how to...

Blog Posts

Hotel Pricing Strategy 2025

Hotel Pricing Strategy 2025

In the hotel industry, pricing is a critical component that can significantly impact revenue and occupancy rates. Understanding the basics of hotel pricing involves knowing the different types of pric...