PMS and Channel Manager Integration

Ever since technology has changed the landscape of the hospitality and tourism industry, and we are now in the year of 2020, many hotels have already adopted smart hotel solutions for their business. However, we believe that there are thousands of hotels outside there that missed out on this opportunity, haven’t yet adopted the technology and maintain the manual work in the daily operation. 

Despite the above mentioned, we know that every hotel's business end goals want to maximize their hotels' revenue. It can be achieved by reducing the unnecessary costs, avoiding human errors, driving more bookings and selling maximum inventory. 

In this article, we are going to talk about Property Management System (PMS) and Channel Manager, how both of them work and connect to your online distribution channels so that it can help you to increase more hotel’s revenue. 

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Tips For Good Copy Writing for Your Content Marketing

Copy-writing practice is just like sports warm-up before they start running. It should reflect your company values and give the imagination to your potential guests and move them one step closer to the action wanted which is booking. 

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Tips to Implement SEO Effectively in Your Content Marketing

Search Engine Optimization (SEO) the process of optimizing your content so that search engines ranks it higher and shows it at the top of search results of a certain keyword.

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Best Content Marketing Tools and Software You Need

To help you getting started on creating content for digital marketing, we have compiled a list of tools that are useful and effective in performing the tasks.

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Types and Examples of Content Marketing for Hotels

Marketing plays some strong role in your hotel brands. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and delight any customers. Successful content marketing can increase profit from customer action.

Below are popular content marketing types that can be used to attract more customers for your hotel.

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How to Measure and Analyze the Performance of Content Marketing

To have successful and effective content marketing is not an easy process. So it is important for you to analyze and measure the results of your content marketing campaign so that you can do the necessary adjustments on the next project for a better result. 

So, how to determine the success of your content? Here are some guidelines that will help you to better understand in measuring and analyzing your performance by looking at these 3 different elements.

 

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Content Marketing Strategy For Hotel

Content Marketing is not just about creating content and distributing it. It needs an effective content marketing plan and strategy for you to think about. Who you want to target, how much you are willing to spend, what’s your goal, what you wanted to achieve and so on.

Here are the 6 elements that you should take into consideration to have a successful content marketing for your hotel.

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Distribution Channels for Your Hotel's Content Marketing

Content Distribution is the act of promoting content to an online audience in multiple media formats through various channels.

Creating great content is not enough and would be such a waste if your audience doesn't know it exists. Therefore distribution of content is an essential part of your marketing strategy-if, not the most critical part.

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What is Content Marketing and Why is it Important for Hotels?

Content marketing should be a part of your hotel's marketing strategy for people to know that your hotel exists.

Showcasing the unique story and brand of your property by creating and distributing valuable assets, such as blogs, posts, videos, infographics, newsletters, etc, helps hotels in attracting and retaining clients. But first, let's know what Content Marketing is and what its benefits are before doing so.

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FREE Online Courses for Hoteliers in MCO Period

Locked down at home? Now is your best time to learn. 

We have compiled a list of free online courses and some online Webinars for you  - Hotelier. This is a growing list which will be updated from time to time as we discover new courses. Feel free to suggest new content to be added at the comment section. 

Enjoy and happy learning! 😀

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