Over the years there has been an increase in the number of hotels that includes influencer marketing as one of their marketing strategies. This strategy when used properly can increase the brand awareness of the hotels and attract more guests to the hotel. But when not used properly it leads to failure and even leave a negative reputation on the hotel. Both the big hotels and the budget hotels are using this strategy to attract more guests to their hotels. Below we are going to discuss some of the things a hotelier should know before diving into influencer marketing.

The group sales (corporate and group booking) are usually beneficial to hotels. This is because they are heavy spenders when it comes to hotel bookings. And because of these reasons, there are a lot of competitions among hotels to attract these kind of group sales. The demand for group business has increased and if any hotel wants to attract these group of businesses, their hotel marketing and sales strategies must be overhauled.

When it comes to group business there are a lot of factors to consider in place. There is usually some check-lists to follow when hoteliers tries to get a good deal for their group clients. Below we are going to discuss some of the hotel group sales strategies that hoteliers can use to attract corporate and group bookings.

For hoteliers, the most important thing for them is to fill their rooms and make more profit. It is important to know that when you design a good hotel package especially during festive seasons and holiday your task of filling your room becomes much easier.

Today’s generations are tech-savvy and can easily get bored so, your hotel packages need to be creative. The decision path taken by a traveler to book a hotel has become broad, therefore hoteliers need to become creative in their marketing and promotions.

Nowadays it is not just enough to be listed in OTAs and other sales channels or to have an amazing website with booking engine integrated. But you also need to have amazing creative packages that will attract different types of guest to your hotel.

As a hotelier if you are already running your hotel or about to start you should consider to include promo codes among your promotion and marketing strategy. Promo codes have already proved that they can be a powerful marketing tool for hotels. If used properly and with the right marketing strategy, promo codes can help you to fill your rooms faster by convincing reluctant clients to book from you. Also, you can use promo codes to attract more direct bookings to your hotel through your websites and social media pages. Below we are going to discuss some of the importance of promo codes in promoting your hotel.

Many hoteliers benefit from free and open-source hotel booking engines. However there are some differences of using free and open-source hotel booking engines as compared to using closed (commercial) software. In this article, we listed five comparisons between free and open-source booking engines with commercial booking engines.

Read: Booking Engine for Hotels

As a hotelier, before you even start thinking about the features of the hotel management system you want to invest in, you should first think about how the hotel management system will help your budget hotel. Time has past when budget hotels use excels or reservation books to manage their bookings and front desk tasks.

Nowadays, most hotels have their hotel website and social media pages, allowing the installation of booking engines in these hotel websites and social media pages. These have given hoteliers more confidence to promote and market their hotels to their guests while offering them some incentives in the process to convince them to book directly from their website. Although there are advantages of occupying your rooms vacancies through online travel agents (OTAs), there are also benefits of direct booking. Below we list some of the benefits of hotel direct bookings. 

Back in the 1970s, the first hotel property management system was introduced. However, till present time, not all hotel has one. A survey conducted on hotel management system in 2015 discovered that:

• only 34% of hotels used special software;
• 25% of hotels still depend on paper-based format; and
• 16% of hotels had no management system at all.

Hence, it can be deduce that there are still many hotels with non-proper management system of which do not fulfill the criteria of a modern hotel. Thanks to the new-age trends in technology that has been a blessing to the hotel industry. The revolution of technology in the front office department have empowered hotel front desk staff to be more efficient, productive and guest-centric.

As a hotelier it is very important that you invest in a good and easy to use front office system. Having a user-friendly front office system will ensure the smooth running of your hotel and make your staff task easier while giving your guests a pleasant experience staying at your hotel. Your front office systems should be able to handle the daily routine of your hotel activities like room reservations, guest check in and check out, housekeeping and more. 

Below we shared the Types of Hotel Front Office System:-

The importance of property management system can’t be over emphasized. A good property management system will lift a heavy load from your front desk staff and create a happy guest experience.