Gone are those days when bookings were made at the hotel front desk. Today, almost all travel planning processes are happening online - from finding accommodation to booking.

In 2018, the World Tourism Organization (UNWTO) claimed that international arrivals are increasing to 1.4 billion. What an enormous number, right? But how many hotels managed to transform this into higher revenue?

Price is a key marketing tool feature to earn profit and meeting customers’ needs. It is the cost of a product or service after thorough research, in-depth understanding and risk-taking phase of complex calculation.

Every hotel is trying their best to retain their customers, satisfy them and create a good user experience for every guest. However, how can hoteliers know if their effort is actually yielding result if they don’t collect guest feedback?

In this competitive age where every hotel is competing to fill up their hotel rooms, the loyalty and reward programs can be the difference between having an average occupancy and having a fully booked hotel. Majority of travellers and tourists use hotel loyalty and reward programmes to determine the hotel they are going to book.

Marriott has successfully been at the forefront of the hospitality industry for such a long time and no doubt their marketing strategy is a heavy contributor to their success.The Marriott Marketing Strategy involves the Marriott Marketing Mix consisting of the 4Ps which are product, price, place and promotions. 

The rapid rise of the social media has made it very useful for the hotel industry. Social media like Facebook, Instagram, Twitter and LinkedIn provides wonderful opportunities for hoteliers.

These days the hotel industry has become one of the competitive and challenging industries in the business sector. Every hotel wants to attract more guests to their hotel, and in the process grow their business and make more profit.

There are a lot of competitions out there among hoteliers, coupled with the fact that most hotels have to depend on OTAs to fill up their rooms, therefore diminishing their profit. It is then normal for hoteliers to think about things they can upsell or cross-sell in their hotel in order to bring in more profit. 

There is a difference between cross-selling and upselling. When you cross-sell, you are selling a product or service that will complement the one your guest already bought but when you upsell, you are selling a higher or better version of the product or service that your guest already bought.

Here are the common things that you can upsell at your establishment. 

As a part of a hotel’s revenue management strategy, overbooking has its pros and cons. While overbooking in the perspectives of a hotel industry aid in maximizing occupancy and revenue, it can also negatively ruin your brand causing a financial loss if it is not strategically planned. 

Early check-outs, no-shows, and cancellations contribute to hotel losses while walk-in guests and those who overstay increase its revenue. These are the reasons hotels overbook, to minimize losses and maximize revenue.