Marketing plays a strong role in your hotel brands. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and delight any customers. Successful content marketing can increase profit from customer action.

Below are popular content marketing types that can be used to attract more customers to your hotel.

To have successful and effective content marketing is not an easy process. So, it is very important for you to analyze and measure the results of the content marketing campaign, you can make the necessary adjustments on the next project to get a better result.

So, how to determine the success of your content? Here are some guidelines that will help you to better understand measuring and analyzing your performance by looking at these 3 different elements.

Content Marketing is not just about creating content and distributing it. It needs an effective content marketing plan and strategy for you to think about. Who you want to target, how much you are willing to spend, what’s your goal, what you wanted to achieve, and so on.

Here are the 6 elements that you should take into consideration to have successful content marketing for your hotel.

Content Distribution is the act of promoting content to an online audience in multiple media formats through various channels.

Creating great content is not enough and would be such a waste if your audience doesn't know it exists. Therefore the distribution of content is an essential part of your marketing strategy-if, not the most critical part.

Content marketing should be a part of your hotel's marketing strategy for people to know that your hotel exists.

Showcasing the unique story and brand of your property by creating and distributing valuable assets, such as blogs, posts, videos, infographics, newsletters, etc, helps hotels in attracting and retaining clients. But first, let's get to know what Content Marketing is and what its benefits are before doing so.

Locked down at home? Now is your best time to learn. 

We have compiled a list of free online courses and some online Webinars for you  - Hotelier. This is a growing list that will be updated from time to time as we discover new courses. Feel free to suggest new content to be added in the comment section. 

Enjoy and happy learning! 😀

There are not many IT Companies in Melaka. In this article, you will find a list of software companies in Melaka that we have compiled, feel free to suggest if we missed out on any.

From the list, we found that most of the software companies are located in Melaka Tengah and Ayer Keroh. To help you in locating them, we have created Google Maps markers here.

Payment gateway is a service that processes online payments like credit/ debit cards, FPX Internet Online Banking, and eWallet, etc, for your businesses. The purpose of payment gateways, when incorporated with any e-commerce platform, is to enable customers to pay seamlessly for their online purchases using either credit or debit cards or via online banking.

Firstly, the safety and health of the guests and employees are always the top priority. Health should come first and therefore we should take all the required measures to ensure a healthy and safe environment in the hotel's industry. Strict instructions and guidelines must be implemented by international, national, and local public health organizations, including the World Health Organization, and safety precautions should be enforced, including enhanced hygiene measures.

For your Hotel Website, an appealing photo gallery is one of the strongest assets in growing your online business. It converts your website into a powerful channel, able to attract more guests, keeping them, and then convert them to become your customers.

While pictures can be doctored and deceptive, genuine companies providing photo galleries should make sure that what the consumer sees is what the customer will get when they buy your products or services. That’s because photos work as a double-edged sword, you will lose people’s trust instead of gaining it if you disappoint them.