5 Marketing Mistakes Made by Hoteliers

How you market and promote your business will determine how successful your business is. Marketing seems to be one of the most important elements in leveraging your business. In this article, we will talk about 5 common marketing mistakes made by hoteliers and how you can avoid them. 

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Hotel Door Lock Systems in Malaysia

Door lock systems in the hotel industry

Door locks play a crucial role in the hospitality industry. This is because of both guest security and hotel operation control. Guests do not like the idea of accessing their room using a physical key now, they have heard enough horror stories of unauthorized entries. A good door lock system ensures the safety of customers and secures their belongings. Safety issues can heavily affect a hotel's reputation.

But how does a hotel choose a door lock system? In this article, we compare different door lock technologies and listed the hotel door lock suppliers in Malaysia.

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OTA Commission & Merchant Payout Settlement Calculations

For hotel or BnB businesses, leveraging on the Online Travel Agents (OTAs) such as Agoda, Booking.com, Airbnb, Expedia, and many more to drive booking sales is common, especially in Southeast Asia region. Certainly, this does not come free. Based on the Agency Model, OTAs will charge the business a commission, ranging from 3% to 30%, for each confirmed booking.

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How Do I Price My Homestay?

Pricing a product has never been easy. As a homestay reservation system provider, at Softinn, we were often asked by our merchants to help them in naming their rental price. We do not have the answer BUT we believe the article below will at least help to set you in the right direction to find one.

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The Importance of Soft Skills for Hospitality Management Staff

The hospitality industry is largely based on customer contact which is one of the main reasons why soft skills are so relevant. If you wonder what soft skills are exactly, they are skills that affect your relationship with others. That is, soft skills refer to interpersonal skills.

As a team who is consistently working with people and whose job is to make people feel good and relax, hospitality management staff could especially benefit from soft skills. If you want to know why soft skills play such an important role for hospitality management staff, just keep reading.

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What Hotel PMS is All About?

Every industry is currently looking for technology to make it faster and easier. This is especially applicable in the hospitality industry, where using a hotel management system will help the hotel save cost and time while also reducing cases of overbooking and human error. A property management system (PMS) is widely used to help hotels to manage their daily operations. A PMS may also be customized or might offer integration to other solutions and particular features to a specific hotel.

Finding a PMS that is a good fit for your hotel could prove to be a real challenge. However, before accepting such a challenge, it is important to first know what exactly is PMS and what to expect from a PMS.

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Best Hotel Booking Engine: How Hotels Can Take Advantage of It

The importance of hotel booking engines can’t be denied nowadays. People are becoming more comfortable with online booking, hence the demand for online hotel room reservations is also increasing. The power of booking engines should not be neglected as it gives a lot of benefits, most importantly reducing the number of paid commissions to OTAs. Hotels without online booking engine systems are reducing in numbers and quickly become obsolete. 

 

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Hotel Management Software Malaysia

Hotel management software refers to any software that is designed to assist in a hotel's daily operations and makes their work easier. It has become more advanced in recent years due to the development of technology. There are many hotels that heavily rely on hotel management systems as they bring a lot of conveniences and make their work more efficient.

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The 5 Important Things Needed For Your Hotel Website

Most hotels nowadays have their own website to attract potential guests and allow visitors to make bookings. Before the guests make a booking, they will search for more general information about the hotel, hence, the hotel website must provide useful information to the guests. Besides that, it is important to showcase your hotel in a professional manner, as a hotel website will reflect on the image of the hotel, and it is important to give potential guests a good impression that encourages them to book with you. Read here to learn more about the importance of hotel websites.  

A good hotel website will consist of attributes and features that make it better than the rest. The following is five important things needed for your hotel website:

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Hotel Website: The Top 5 "NO" That Might Turn Your Guests Away

Hotel websites play an important role in representing your brand and also help to increase your ROI by collecting direct bookings. A good hotel website design is the key to turn your target audience from window shopping to a real paid customer that booked a stay at your hotel. If your website is not exciting for them, they will immediately click on the exit button on their browser and search for the next hotel.

Let’s discuss what is the Top 5 “NO” to avoid on your hotel website design that might turn your guests away. 

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