Hotel management software refers to any software that is designed to assist in a hotel's daily operations and makes their work easier. It has become more advanced in recent years due to the development of technology. There are many hotels that heavily rely on hotel management systems as they bring a lot of conveniences and make their work more efficient.

Most hotels nowadays have their own website to attract potential guests and allow visitors to make bookings. Before the guests make a booking, they will search for more general information about the hotel, hence, the hotel website must provide useful information to the guests. Besides that, it is important to showcase your hotel in a professional manner, as a hotel website will reflect on the image of the hotel, and it is important to give potential guests a good impression that encourages them to book with you. Read here to learn more about the importance of hotel websites.  

A good hotel website will consist of attributes and features that make it better than the rest. The following is five important things needed for your hotel website:

Hotel websites play an important role in representing your brand and also help to increase your ROI by collecting direct bookings. A good hotel website design is the key to turn your target audience from window shopping to a real paid customer that booked a stay at your hotel. If your website is not exciting for them, they will immediately click on the exit button on their browser and search for the next hotel.

Let’s discuss what is the Top 5 “NO” to avoid on your hotel website design that might turn your guests away. 

Some might say that offering rate parity is one of the fairest ways of conducting rate strategies. So, what does rate parity actually means? 

Hotel rate parity is when the hotels are implementing the same rate across all distribution channels including their own hotel websites. It is a legal agreement between the hotels and Online Travel Agencies (OTAs) where they agree to offer the same rate on all platforms that they sell regardless of how much commission they have to pay to OTAs. Hotels are also not allowed to undercut the room prices that OTAs display on their platforms.

It is very common nowadays that a hotel has an online booking system installed on their hotel website or social media. The hotels are able to get a direct booking from the hotel website or social media by omitting to pay the commissions to OTAs. However, not every online booking system is suitable for your hotel. For example, you currently found an online booking system is at the lowest cost, but the feature it offers is that it is not suitable for you. It is a waste for you that you are unable to fully utilize the features of the online booking system.

Most of the hotels received their bookings from OTAs, but a smart hotelier chose a direct booking strategy which can help to attract potential customers to book through hotel websites and build strong customer relationships. With a good hotel website, you will need to have a smart booking engine installed on your website, which may lead your guest to check out immediately while browsing through your website without going to OTAs to book it there, and also help to reduce your paid commission to OTAs and lastly drive in direct booking sales.

Here are the Top 6 Reasons why you should choose Softinn Booking Engine:-

Booking engine is a system in which the hotel receives a room reservation directly when the guest makes a room reservation through the hotel website or social media, such as Facebook. There are more and more hotels starting to install booking engines on their hotel website or social media because it can increase the hotel revenue by gaining direct booking. Besides that, installing a booking engine can increase the cash flow of your hotels. This is because you can receive the payments from the guests immediately.

Hotel front desk software is an important tool for front desk staff to manage their task efficiently. By having front desk software or so-called Property Management System (PMS), your staff will be able to handle day-to-day tasks like guest check-in and check-out, housekeeping checklist, room reservations, room availability management, and other functions in a single platform.

This will help in avoiding human error and manual data entry challenges since most of the things will be automated by the system. The moment you use PMS, you will soon realize how much time you save and less effort needed to stay organized.

Read also: Importance of Property Management System

Not to forget that technology is growing and changing, neither does the business. In this article, we are going to talk about the reasons why you need the latest hotel front desk software for you to grow your business effectively.

Most companies use social media platforms as one of the marketing tools to promote products and services. Why do they choose to use that? Easy and simple - because it is used by more than billions of people in this world. To be able to write good content is a way of conveying messages to your readers and audiences a story that can take them deep into your content and have an immediate drive of engagement. 

But, not sure where to start?
How to write good and persuasive content within the characters limit? 

Hotels are planning to start to create a blog for your audience or future guests to more understand your hotel. Unfortunately, you do not have an idea or topic were actually to kick start the content.