Our previous blog articles have been discussing on hotel Property Management System (PMS). In order for a hotel PMS to operate smoothly and effectively, it needs a specialized integration. According to Revfine.com, an online magazine for the hotel, hospitality, and travel industry, a hotel PMS Software should have the following integration:

• Channel Managers
• Check-in Apps
• Revenue Management Software
• Reputation Management Systems
• Marketing Software
• Key Card Systems
• Energy Management Systems
• Point of Sale Software
• Entertainment Systems
• Payment Systems
• Business Analytics Software

The way you manage your distribution determines how profitable your hotel business is. It’s an important thing to ensure that your rooms are reachable for your prospective guests. Make your rooms visible! This is why a hotel must have Channel Manager software for a strong distribution strategy. In this article, we will discuss what a Channel Manager is and the importance of its integration with PMS.

Before talking about ways to increase your property direct bookings, you must believe that direct booking will be beneficial to your hotel. There are many benefits of direct booking to a hotelier. The most obvious one being that it will bring in more profits to your hotel and of course, less dependent on OTAs. It is important to note that, there is no magical strategy that will automatically increase your direct bookings. But rather your direct bookings will come as a result of applying some strategies which we are going to discuss in this article.

Read also: Benefits of Hotel Direct Booking

Travelers and tourists come to your city to visit around. Therefore, before you start to plan for the type of promotion to attract them, you may want to consider attracting them with an appealing tour package. Without an appealing tour package, guests won’t be interested to book your tour. There are a lot of competitions when it comes to tour packages. There are many different ways travellers and tourists can check for tours before they are making decisions. You must know how to promote your tour. This article discusses some of the ways to promote your tour package for maximum sales.

It is so exciting to wake up as a hotelier to find a positive review of your hotel online. This gives you joy and encourages you to continue the good work as a hotelier. However, it can be a sad day for you if they still leave negative comments after you try your best to serve the guests. When this happens don’t be discouraged but rather go through the review, respond happily, and promise to improve your service. You can also clarify if the review was a result of a misunderstanding.

Guests' reviews and feedbacks are important so that you can improve your services. Therefore, a hotelier needs to capture your hotel feedback. You could gain many benefits by doing so.

Read also: Why Guest Feedback Is Important For Hotels

Facebook is a kind of social media networking any hotelier can’t ignore. Facebook has billions of active users daily. If you are looking for social media to run your hotel ads, Facebook should be your number one choice. The targeting options on Facebook have made it possible for hoteliers to reach travelers with Facebook ads. You can create Facebook ads by selecting the interest of the people, their location, or their language. Here are some tips on what you need to consider before running your hotel Facebook ads. You can check out the video below on how to run hotel Facebook ads. 

Video courtesy from Youtube.

Every hotelier needs to implement a sales strategy. It is part of revenue generation for hotels. Before any hotel can successfully implement a sales strategy, they should first identify their target market. Without understanding your hotel target market, you may be promoting the wrong people. Identifying and understanding your target market will make sure that all your sales strategy is focused on the right kind of guests. Then only you can implement your sales strategy. This article is written with a focus on hotel sales strategies to boost your hotel revenue.

Content marketing is very important, and every hotelier needs to integrate content marketing as part of their digital marketing strategy. Content marketing is important because it focuses on educating your hotel guests rather than selling to them directly. Any hotelier who is not involved in content marketing is missing out on a lot of advantages. The truth is that Google and other search engines love hotels that engage in content marketing. Their website is usually on the first page of search engines. This article highlights some reasons why every hotelier should embrace hotel content marketing.

There is a lot to consider before deciding on a payment gateway for your hotel. You should make sure you do your research before picking a payment gateway. This is because payment gateways have to do with your guest’s payment information. So, the payment gateway you choose should be able to put the security of your guest’s payment details first. Many property management systems (PMS) allow third-party integration for hotel ease. This also includes payment gateway integration. In this article, we are going to discuss what to consider before deciding on a hotel payment gateway.

Read also: Why Online Payment Solution for Hotel is Important

Your main goal as a hotelier is to fill your rooms and generate more profit. The Internet has a lot of information on how hotels can increase their direct bookings and how they can change their marketing strategy to attract more guests. However, the fact is, if your guests find it difficult to make a payment on your website then all your marketing effort would have been in vain.

Read also: Why Online Payment Solution for Hotel is Important

Therefore, it is important to understand that the conversion of your prospective guests begins from the moment they become site visitors to your booking page to your customers. This conversion is only considered complete when your site visitors have paid for their bookings. Hence, it is important for you not to lose your site visitors, especially during their payment stage. This article will discuss the understanding of different hotel online payment methods.

With the increase in mobile technology, people are now dependent on their mobile for their day-to-day activities. They use their smartphone gadget to take photos everywhere they are. Interestingly, most of these photos find their way to Instagram. Also, the majority of travelers these days are young people. These young people always check on their Instagram to decide where to travel and what to do.

So, as a hotelier, you should seize this opportunity and make your hotel Instagrammable. To do so, you must first create your own Instagram page. Then, you can post pictures of your hotel and also about your guests enjoying themselves at your hotel. Check out some of the hotel's Instagram strategies that your hotel can use.