Hotels are planning to start to create a blog for your audience or future guests to more understand your hotel. Unfortunately, you do not have an idea or topic were actually to kick start the content.
We are here to help you start it easy by providing you with some popular hotel blog ideas, which may immediately attract your target audience and transform them from "lookers into bookers".
Create a Facebook Live Video Tour to show your hotel features
Attention is the main objective for every marketing campaign, and video is one of the best ways to capture your hotel features to share them with your potential guests. Well, Facebook is now rewarding businesses who create videos by showcasing their creation to more of their potential guest than they do with a regular text message. Use this opportunity to broadcast a Facebook Live video that takes guests on an insider tour of your hotel. Once the Facebook Live is done, keep it on your Facebook page or even re-post it on your Facebook page to those who have missed your live video and they can re-watch it.
Behind the scene of your hotel
Your guest will always want to know the behind of scene of your hotel, a sneak peeks of it for your new facilities, new building, or new renovation. Throughout the hotel's lifetime, improvement and renovation of hotels will be necessary. The renovation construction might bring certain inconvenience or frustration to your regular guests, but the negative feelings can be minimized by helping them to understand the process. Therefore, do this to share the behind of scene to your hotel's blog reader to understand what it is coming to example: making your hotel's restaurant or room more modern or upgrading the swimming pool for your potential visitors.
Food and recipes post
Food is a way which can help us bring home travel experiences. It can also create excitement for the guest's upcoming vacations. Let your potential customer see how much your hotels respect the care and creativity that goes into the food you serve by creating a blog post around one of the unique creations of your chef. Also, it gives your customer to have an insider look at the experience of your hotel. This blog post will immediately let your guests the impression that their stay with you is more permanent.
Help to plan your guest's weekend
Many of the guests plan to visit your hotels during the weekend. Did you notice many of them there for a honeymoon, some specific holiday celebration, or friend gathering? This concentration of interest is a good opportunity to create a blog about the hotel to promote the lives of these guests. Created a complete guide on the best places to eat, things to do, and other tourist attractions and connect each item to the post's theme.
Creating a hotel's blog is one of the best ways to connect you with your potential guests and let them understand you more. Therefore, before creating or planning for blog content, remember that to focus more on the value that you can provide to the guests instead of keeping pitching on your own hotel's features or services. You may research by having a look at what the competitors are doing on their blogs and plan to be different in a way that shows solving future guest problems. Keep your objective and goal clear. Link to experience guests can enjoy at your hotel. Hence, while we are solving the guest's problem, we should also keep an eye to see how to convert these "lookers" into paying "bookers".