How to Choose the right Channel Manager for Hotels

A channel manager helps you to continuously sell and manage your maximum inventory through various distribution channels and provides updated price and rooms allotment information.

Finding the right Channel Manager for your Hotel can be difficult, especially when there are so many options available online. Because we know that you’re not the only one facing these difficulties, we decided to help you by sharing the most important aspects you should look for when choosing your channel manager to help you make the best choice.

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Hotel Channel Manager In Malaysia

OTAs play an important role in the hotel industry and online booking nowadays. There are certain times where people love to make a booking through the OTAs channel. In addition, the research found that more than half of the bookings were made through OTA platforms. With this, hotels should not want to miss the opportunity by increasing their properties more visible online.

Did you know that you can distribute and sell your maximum room inventory to many OTAs without worrying about overbooking and disparity rate issues? Through a Channel Manager, hotels can monitor their real-time availability and rates across all OTAs, thus helping to adjust and update seamlessly across all the channels.

If you are looking for a Channel Manager for your hotel to make your job easier and at the same time want to increase the hotel's ROI, let's consider this Top 5 Popular Channel Manager in Malaysia:

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PMS and Channel Manager Integration

Ever since technology has changed the landscape of the hospitality and tourism industry, and we are now in the year 2021, many hotels have already adopted smart hotel solutions for their business. However, we believe that there are thousands of hotels outside there that missed out on this opportunity, haven’t yet adopted the technology, and maintain the manual work in the daily operation. 

Despite the above mentioned, we know that every hotel's business end goals want to maximize their hotels' revenue. It can be achieved by reducing unnecessary costs, avoiding human errors, driving more bookings and selling maximum inventory. 

In this article, we are going to talk about Property Management System (PMS) and Channel Manager, how both of them work and connect to your online distribution channels so that they can help you to increase more hotel revenue. 

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Tips For Good Copy Writing for Your Content Marketing

Copy-writing practice is just like sports warm-ups before they start running. It should reflect your company values and give imagination space for your potential guests and move them one step closer to the action wanted which is booking. 

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Tips to Implement SEO Effectively in Your Content Marketing

Search Engine Optimization (SEO) the process of optimizing your content so that search engines rank it higher and show it at the top of search results of a certain keyword.

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Best Content Marketing Tools and Software You Need

To help you get started on creating content for digital marketing, we have compiled a list of tools that are useful and effective in performing the tasks.

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Types and Examples of Content Marketing for Hotels

Marketing plays a strong role in your hotel brands. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and delight any customers. Successful content marketing can increase profit from customer action.

Below are popular content marketing types that can be used to attract more customers to your hotel.

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How to Measure and Analyze the Performance of Content Marketing

To have successful and effective content marketing is not an easy process. So, it is very important for you to analyze and measure the results of the content marketing campaign, you can make the necessary adjustments on the next project to get a better result.

So, how to determine the success of your content? Here are some guidelines that will help you to better understand measuring and analyzing your performance by looking at these 3 different elements.

 

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Content Marketing Strategy For Hotel

Content Marketing is not just about creating content and distributing it. It needs an effective content marketing plan and strategy for you to think about. Who you want to target, how much you are willing to spend, what’s your goal, what you wanted to achieve, and so on.

Here are the 6 elements that you should take into consideration to have successful content marketing for your hotel.

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Distribution Channels for Your Hotel's Content Marketing

Content Distribution is the act of promoting content to an online audience in multiple media formats through various channels.

Creating great content is not enough and would be such a waste if your audience doesn't know it exists. Therefore the distribution of content is an essential part of your marketing strategy-if, not the most critical part.

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