Best Content Marketing Tools and Software You Need

To help you get started on creating content for digital marketing, we have compiled a list of tools that are useful and effective in performing the tasks.

The tools will be split into 6 categories:

  1. Design Software
  2. Video Editors
  3. Stock Photo Resources
  4. Project Management Software
  5. Content Management System (CMS)
  6. Analytics Software

1. Design Software

  • Canva (Free with limited functionality; From USD 9.95 / month)

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content. screenshot


Adobe Color service helps you choose harmonious and appealing color combinations for your design projects. It also helps you to extract the colors from images you find pleasing so that you can use them in your designs.

Adobe Color Screenshot


  • GIMP (Free and open-source)

GIMP is a free and open-source raster graphics editor used for image retouching and editing, free-form drawing, converting between different image formats, and more specialized tasks.

GIMP Screenshot


Inkscape is a free and open-source vector graphics editor.

Inkscape Screenshot

2. Video Editors

  • Filmora (Free trial ; From USD 12.99 / month)

Wondershare Filmora is a video editing software that enables users to create amazing videos efficiently using their powerful tools.

Filmora9 Screenshot


Shotcut is a free, open-source, cross-platform video editor for Windows, Mac and Linux.

Shotcut Screenshot


  • Powtoon (Free with limited functionality; From  USD 19 / month)

Powtoon is the visual communication platform that gives you the freedom to create professional and fully customized videos your audience will love.

Powtoon Screenshot

3. Stock Photo Resources

4. Project Management Software

  • Asana (Free with limited functionality; From USD 10.99 / month)

Asana is a web and mobile application designed to help teams organize, track, and manage their work.

Asana Screenshot


  • Basecamp ( Free 30-day Trial; USD 99 / month)

Basecamp is a real-time communication tool that helps teams stay on the same page.

Basecamp Screenshot

5. Content Management System (CMS)

Softinn CMS is a content management system built specifically for hotels where you can update a hotel website with no technical skills required.

Softinn CMS Screenshot

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Screenshot

6. Analytics Software

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.

Google Analytics Screenshot

Everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.

Hubspot Marketing Hub Screenshot

Hope you will find all these software and services useful to kick start your content creation.

After creating your content, the next step is to distribute them. Find out more about content distribution channels here!

You're reading a blog compiled by Softinn. We're a hotel-technology company with the mission to make hotelier work easier. Do subscribe if you enjoy reading our blog or you may interact with us on our Facebook Page.

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