Marketing plays a strong role in your hotel brands. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and delight any customers. Successful content marketing can increase profit from customer action.
Below are popular content marketing types that can be used to attract more customers to your hotel.
1. Infographic
Images speak louder than words. Your customers don't like to read a bunch of information full of words. An infographic is a perfect option to deliver some long or complicated information since it is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.
Below are some example infographics.
Software:
Don’t worry, use these websites to create your own infographic. It is easy.
- Canva is a perfect tool for beginners to design something without any designing skills. It’s free.
- A paid website that allows you to download images and design-related material.
- Free stock photos you can use everywhere for commercial use.
- Free stock photos you can use everywhere for commercial use.
2. Blog Post
It's time to apply previous knowledge that you earn about the video, infographics in this section. The blog post is an entry (article) that you write on a blog. It can include content in the form of text, photos, infographics, or videos.
Blog posts play an important role to attract your customer to your website through google search. Just make sure you write content that relates to your hotel and current issue. For blog posts, you must also have good copywriting skills. Check this Good Copywriting Tips for more knowledge and tips about copywriting.
Below is an example of blog post structure.
How to write a good blog post?
- Know Your Customers
In order for you to write a good blog spot related to your customers, it's good if you know your customers. Knowing your customers helps you identify the topic they are interested in. You can write blog posts that target those topics.
- Use Bullet Points
People come to blog posts because they want specific information and don’t want to search too much to get it.
Bullet lists are perfect because they’re very easy to skim through. Bullet points are an excellent way to spoon-feed your customers in a way that keeps them coming back for more.
Here are some tips that we use to write bullet points:
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- Express clear benefits. Think of bullets as mini-headlines.
- Keep your bullets symmetrical. 1-2 lines each.
- Avoid bullet clutter. Don’t write paragraphs in bullets.
- Remember bullets are not sentences. They’re just like headlines.
- Optimize for SEO
SEO stands for Search engine optimization. It is a way to optimize your website so that it can achieve higher rankings in search engines’ organic results. Below are some of the tips that we follow:
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- Add a proper meta title
- Add a proper meta description
- Optimize for focused keywords
- Use related keyword variation
- Add alt-text to your images
- Embed internal links to your other content
For more insight, you should check out this Search Engine Optimization
- Add a Clear Call-to-Action
Whether it’s to ask your readers to leave a comment, share your blog post, follow you on social media, or purchase your product. Make sure you clearly state what you’d like them to do. A good call to action is something that’s easily distinguishable and stands out.
3. PDF
Adobe PDF files, short for portable document format files. Whenever you see a file that ends with .pdf, that means it's a PDF file. A good example of a PDF file is an e-book.
This is an example of an e-book produced by our team
It can be used to attract audiences to fill in their email information in order to obtain the information inside. Later, your hotel can make use of that information to send out promotions, notices, vouchers, and many more to keep engaging and delight your customers.
It also a good option to collect new customers' information and nurture them to be your hotel guest.
4. Video
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your customers, and reach your customers with a new medium. The demand for online video is blowing up. It is always easy to watch something rather than read. The study shows that, more than a 74% increase in consumers aged between 18-49 who prefer to spend longer time on YouTube.
Don't have any idea what your upcoming post will be? Here some examples of ideas for a video that your hotel can implement:
- Tell a story- Do you have an engaging story to share that relates to your Hotel? Share your story through video. Can be an interesting holiday journey and a guest holiday experience to inspire your guest to start booking with you.
- Walkthrough how-to- Actions speak louder than words. Show your audience how to do something in a video. A video guide is easier to follow than a written guide.
- Introduce your business- Share a brief overview of your business, how you got started, what your values are, what your mission is, etc. Videos like this are great for a home page or about page on your website.
- Provide tips + tricks- Share them in a quick video and post them on social media. It can be anything from travel tips, backpacker tips, to travel like local.
Software:
Use these easy and free software for your video marketing.
- Suitable for beginner to intermediate users. Easy to use and free.
- As a library full of styles, characters, backgrounds, and videos to use in your video.
Conclusion
These types of content are some of the most popular across the web, and social media. By using the best practices outlined here, you'll be able to choose your type of content marketing and create top content that will engage, delight, and encourage sharing, thus attracting new customers to your hotel.
