Most companies use social media platforms as one of the marketing tools to promote products and services. Why do they choose to use that? Easy and simple - because it is used by more than billions of people in this world. To be able to write good content is a way of conveying messages to your readers and audiences a story that can take them deep into your content and have an immediate drive of engagement.
But, not sure where to start?
How to write good and persuasive content within the characters limit?
Here we are to share with you, the 3's useful formulas that easier for you to kick start your social media content writing:-
The 3 WHY?
The 3 reason why that you need to plan and list down before you start with your writing, the 3 reasons WHY includes:-
- Why are you the best?
- Why should I choose you?
- Why should I buy it right now?
Trust me, here is the 3's why the audience wants to know when they first heard of your product or services; answer the 3's why by telling them and prove to them why they should choose you over the others.
The 1-2-3-4 Formula
Being able to use the four formula tool will bring you great advantages and help you create an opening story that attracts the attention of the audience. After telling your reader what they will get from you and what benefits they will get, it is time to sell them by guiding them into action and insert an effective CTA (Call to Action) at the end of the action.
- What I have got for you
- What it is going to do for you
- Who am I ？
- What you need to do next
Attention - Interest - Desire - Action (AIDA)
AIDA is one of the most common copywriting formulas use by marketers and content writers, which can be applied to a range of marketing copy such as advertising page, landing page, and more. It also helps in writing a catchy social media headline.
(A) Attention: Grab the attention of audience's
(I) Interest: Share information that interest your target audience
(D) Desire: Describe the benefits of your products & services, and how it's beneficial to your audience by showing how it features work.
(A) Action: Request for the response, ask for the response, and lead them to make a response by inserting a CTA
Copywriting plays a vital role in the social media platforms, including how you write, what you intend to write, the information you conveying to the audience, and the information that could prompt the audience to take action. Everyone has their style and formulation of writing, select the one that works best for you and your audience, and use that. Write a good content that, first is to understand well who your target audiences are, and write it in the point of view of your target audiences, that lead them into your content and make them feel the content is beneficial to them and sooner or later, you will turn them into one the real customers.