A mobile-friendly website is a website that can run the same way across devices, without any changes or missing on a computer or mobile device.
However, some features are limited and are difficult to be used on mobiles like, navigation drop-downs and no Flash animation is used instead.
As global mobile usage keeps growing, an overwhelming number of hotel bookings are coming from smartphones to the hospitality industry. People now are Five times more inclined to leave a web unless it is mobile-friendly. Now is a good time for tech-savvy hotels to upgrade the mobile-friendliness of their website, and as a result, generate further conversions.
A mobile-friendly website has a responsive design that allows users to read text EASILY, navigate around and fill out forms using various device types. Sounds simple, doesn't it? So, what about the boutique hotels out there that failed to pass the Mobile-friendly check on Google?
Quite often, the texts are hard to read because of the small screen size, in which the menu does not appear the way it should, or links are difficult to be click. But the worst thing that could ever happen is the mobile site's slow loading time, which makes people run away and leave immediately.
Yet it's not supposed to be this way, Right?
But how to tell if your hotel website is mobile-friendly?
First thing first, put yourself in the User’s shoes by experiencing your website.
If you stated "no" to these questions, then you're missing a lot.
There are many other Online tools used to test whether the website is mobile-friendly or no, and the easiest and 100% is from the source itself Google.
Whether or not your website is mobile-friendly has a huge impact on how Google Search performs on your website. It has been widely known that websites that are not mobile-friendly have been lowered in Google's SERP as users search from a mobile device. You want to ensure that your Web page visitors stick to your website and get satisfied when viewing from all different devices.