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Latest Articles, News & Updates

How to Choose a Hotel Booking Engine in 2026

If you pay 15-20% commission on every OTA booking, a booking engine is one of the few tools that can lower that cost. Among Softinn clients, 56.94% currently use the Booking Engine as part of their di...
Tai Pei Shi
Tai Pei Shi on 06 Jul 2026
DIRECT BOOKING

How to Promote Your Hotel on Xiao Hong Shu (RED / REDnote): A Practical Guide for Malaysian Hoteliers

Picture this. A young woman in Shanghai is planning her first trip to Malaysia. She doesn't open Google. She doesn't go straight to Booking.com. She o...
JeeShen
JeeShen on 30 Jun 2026
DIRECT BOOKING

How to Get the Right Traffic on Your Hotel Facebook Page

Facebook has over 3 billion users, and a growing share of them are travellers planning their next trip. Most hotels in Southeast Asia are already on i...
Tai Pei Shi
Tai Pei Shi on 29 Jun 2026
DIRECT BOOKING

OTAs vs Direct Booking: Which One Bring More Profit?

Claim your Google Business Profile and make sure it is being verified Encourage your guests to leave reviews on Google, create a QR code that linked t...
Hafizah
Hafizah on 22 Dec 2025
DIRECT BOOKING

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